Transformative digital solutions and brand development for the biotech company.
Nanolive, a leading company in the field of live cell imaging, was faced with the challenge of evolving as a brand from the academic market to the biopharma industry. To clearly communicate this realignment, we developed a modern, future-oriented branding that emphasizes Nanolive’s innovative strength and scientific expertise. A refresh of the corporate identity ensured a consistent brand presence on all channels – from the website to the marketing materials. As part of the collaboration, vierviertel supported Nanolive in the strategic planning and implementation of extensive campaigns to increase lead generation. These included email marketing, Google Ads and detailed reporting processes. The targeted establishment of a strong digital presence and increased visibility in the highly competitive pharmaceutical market were decisive steps in achieving this goal.

The biotechnology company Navigo Proteins not only wanted to optimize its own website, but also to develop online marketing activities. This was not technically possible with the existing, somewhat unclear website. The aim of these measures was to improve the international visibility of the
company in the industry and to generate more leads as a result.
An online search was carried out throughout Germany to find an agency whose competence and expertise made them the ideal partner for managing the complex requirements. During this online research, Navigo Proteins became aware of vierviertel. By presenting the projects we have implemented to date and the clients we have supported, we were able to convince Navigo Proteins that we are the ideal partner and service provider for them.

Companies in the healthcare sector don’t always have it easy when it comes to marketing or sales. The activities or products are often complex and require a lot of explanation. As an agency, we are therefore all the more pleased to support another biotech company: Ayoxxa contacted us with the request to put their branding on a uniform and future-oriented foundation. The performance of the brand and its perception on the market were to be significantly increased in the first six months. As a first step, we therefore gave Ayoxxa a brand refresh and laid the foundations for a sustainable corporate design. These measures form the basis for numerous communication tools.

We have been the lead agency for New Oncology, which works in the field of non-invasive diagnostics, since the start-up phase of the young innovative company. Starting with the positioning and brand development of the healthcare company through to brand communication across all channels. In this context, we see it as our core task to communicate the company’s values and services clearly and specifically to the various target groups. Clarity and transparency are the key to explaining the products of the new founders that require explanation. NEO wants to present itself on the market as innovative, professional and modern.

As the lead agency for the market launch of the innovative radius wheelchair, we were responsible for the entire brand development, including naming and brand design. The innovative benefits of the new product were translated into an independent, modern design and independent communication. The clearly structured focus is on the product, which requires explanation, while at the same time creating space for the future development of the entire brand communication.

The company, which was founded as a start-up in 2014, commissioned us with the brand development and a comprehensive product and company presentation at the German Biotechnology Days in Cologne 2015. In addition to a consistent brand identity, for which we created the basis with the logo, key visual, color scheme and typography, we also ensure comprehensible product communication at PAIA Biotech. The focus of our work is on the information materials for the company’s highly complex scientific analysis procedures.

vierviertel won a pitch in 2012 and subsequently revamped the company’s entire market presence. Important criteria in the decision for the Cologne-based agency were its expertise in brand development and its knowledge of website design and implementation. Since then, we have been supporting careforce across all media in the implementation of the corporate design and the realization of marketing measures.

vierviertel provides comprehensive branding support for the biotech company evoxx technologies GmbH: from the new brand name as part of the company merger to the corporate design and the website, we precisely highlight the company’s services and innovations. We make the creative and strategic development of the new evoxx brand visible in all communication measures.

vierviertel systematically supports the company in building the brand through sales-supporting and image-building communication measures.