Advertising and marketing for a
start-up in the healthcare sector
Task
As the lead agency for the market launch of the innovative radius wheelchair, we were responsible for the entire brand development, including naming and brand design. The innovative benefits of the new product were translated into an independent, modern design and independent communication. The clearly structured focus is on the product, which requires explanation, while at the same time creating space for the future development of the entire brand communication.
DESINO
In 2012, sports scientist Daniel Levedag, product designer Thyl Junker and medical technician Roman Pagano founded the healthcare start-up Desino GmbH. Together, they developed an innovative new concept for the adaptive wheelchair. Their idea was very well received: the three founders won several awards and secured solid financing for their company with the help of the Exist start-up grant from the Federal Ministry for Economic Affairs and Energy, the High-Tech Gründerfond and private investor Dieter Lorenzen.
Performance
Branding and brand development
- Brand workshop
- Environment and competitor research
- Brand name
- Brand domain
- Trademark
- Basic elements
- Colors, color system, color climate
- Visual language, key visuals
- Brand implementation
Advertising and marketing
- Website
- Integration of the WordPress content management system
- Business correspondence, business cards
- Brochures, leaflets
- Flyer, Folder
- Promotional items, gifts
- Product launch
- Advertisements, banners, displays
- Posters
- Trade fair communication
- PR, press release, press relations
Results
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