Advertising and marketing for healthcare and life science in the field of screening technology for pharmaceutical research
Task
The company, which was founded as a start-up in 2014, commissioned us with the brand development and a comprehensive product and company presentation at the German Biotechnology Days in Cologne 2015. In addition to a consistent brand identity, for which we created the basis with the logo, key visual, color scheme and typography, we also ensure comprehensible product communication at PAIA Biotech. The focus of our work is on the information materials for the company's highly complex scientific analysis procedures.
PAIA BIOTECH
PAIA BIOTECH is a Cologne-based healthcare company based in the Technology and Start-up Center (RTZ) on the right bank of the Rhine. The highly qualified scientific team develops novel test systems and products based on bead-based immune assays, fluorescence screening methods, microscopy and high-quality microembossing. PAIA BIOTECH is engaged in the development of the patent-pending PAIA technology, a screening technology for pharmaceutical research and process development.
Performance
Branding and brand development
- Brand Design
- Trademark
- Basic elements
- Color system
- Design grid
- Typography
Advertising and marketing
- B2B communication
- Technology Communication
- Product information
- Infographic modular system
- Diagrams
- Business cards
- Rollup display
- Advertising material
