Case

Advertising and marketing for healthcare and life science in the field of non-invasive diagnostics.

Customer

New Oncology

Industry

Task

We have been the lead agency for New Oncology, which works in the field of non-invasive diagnostics, since the start-up phase of the young innovative company. Starting with the positioning and brand development of the healthcare company through to brand communication across all channels. In this context, we see it as our core task to communicate the company's values and services clearly and specifically to the various target groups. Clarity and transparency are the key to explaining the products of the new founders that require explanation. NEO wants to present itself on the market as innovative, professional and modern.

New Oncology

NEO New Oncology sees itself as a service provider for modern molecular pathology. We offer our customers a comprehensive product portfolio adapted to routine diagnostic procedures. NEO technology thus supports the expansion of precision medicine at the customer and provides information for the best possible oncological therapy recommendation. Our assays for molecular cancer diagnostics are continuously optimized and further developed by a team of molecular biologists, bioinformaticians and specialists in translational medicine. Our customers are supported by experienced application specialists to ensure the efficient integration of hybrid capture technology into routine practice. The Cologne-based company was founded in 2012 and has been a wholly owned subsidiary of Siemens Healthineers since 2016.