Marketing in the consulting sector for the pioneer of personnel and management consulting
Task
The collaboration began when the long-established consulting firm Kienbaum was in the midst of a comprehensive modernization process, including the relaunch of its brand identity. Vierviertel was given the opportunity to get involved in this exciting process and to support Kienbaum in applying and developing the core ideas of the new brand design on the basis of the first communication materials. Among other things, new design standards were developed for the design of study reports and e-newsletters.
Kienbaum Consulting International
Gerhard Kienbaum laid the foundation stone for the company back in October 1945. Kienbaum became the first consultancy firm in Germany and the only personnel and management consultancy of European origin. Still a family business, Kienbaum is now represented by 600 employees in 27 offices on four continents.
Kienbaum offers high-quality consulting services in the areas of Leadership Advisory, Management Consulting and Empowerment & Acceleration – targeting both the development of organizations and individual career development.
Performance
Brand development
- Development and implementation of the new brand design
Brand communication
- Corporate Communications
- Editorial design
- Brochures,
- Folder, Flyer
- Reports, Reports
- Newsletter
- Web banner
