The collaboration began when the long-established consulting firm Kienbaum was in the midst of a comprehensive modernization process, including the relaunch of its brand identity. Vierviertel was given the opportunity to get involved in this exciting process and to support Kienbaum in applying and developing the core ideas of the new brand design on the basis of the first communication materials. Among other things, new design standards were developed for the design of study reports and e-newsletters.

The successful communication of the Dulux brand includes a variety of interesting tasks. In the highly competitive DIY market, in addition to optimizing the appearance of the brand and the individual product ranges, the constant expansion of brand awareness is the top priority. To this end, vierviertel develops efficient sales promotion measures, designs communication at the point of sale and implements cross-media campaigns to promote sales.

Vierviertel was initially commissioned by Privatbüro Plus, a service provider for senior citizens, to develop the brand. This primarily included the conception and realization of the website and the image brochure. Since then, we have been supporting the company by providing advice and developing further communication measures.