Task

The successful communication of the Dulux brand includes a variety of interesting tasks. In the highly competitive DIY market, in addition to optimizing the appearance of the brand and the individual product ranges, the constant expansion of brand awareness is the top priority. To this end, vierviertel develops efficient sales promotion measures, designs communication at the point of sale and implements cross-media campaigns to promote sales.

Akzo Nobel / Dulux

Akzo Nobel is one of the world’s leading industrial companies, the world’s largest manufacturer of paints and coatings and a leading producer of specialty chemicals. Its portfolio includes well-known brands such as Dulux, Sikkens, International Paint and Eka. With 55,000 employees in over 80 countries, the company is a Global Fortune 500 company headquartered in Amsterdam, the Netherlands, and consistently ranks at the top of the Dow Jones Sustainability Index.

Performance

Advertising and marketing

• Application, individual solution (interactive color consultant)
• Digital presentations
• Brochures, leaflets
• Catalogs, data sheets
• Flyer, Folder
• Displays, flags
• Rollups, banners
• Promotional items, gifts
• Campaigns
• Personnel marketing
• Dialog marketing and mailings
• Prize draws
• Ad, banner and display campaigns
• Posters, Megalights, Citylights
• Trade fairs / exhibitions / PoS
• Store fittings
• Display systems

Results