Advertising and marketing for social enterprises in the field of senior citizens and people with disabilities
Task
As part of a restructuring measure, vierviertel was given the task of organizing the company's grown and heterogeneous brand portfolio and transforming it into a brand family structure. The aim was to use the resulting synergy effects to increase the awareness and image of Wohnverbund Sanden in the region. In this context, we developed the corporate design for the umbrella brand and the sub-brands. The concept was introduced with the website relaunch for the entire brand family. Since then, we have been supporting the company in communications and advertising.
Sanden housing association
Wohnverbund Sanden was founded in 1971 as a partner for people with disabilities. The modern and family-run social enterprise is one of the largest institutions of its kind in the North Eifel region. Its core competencies are social services, inpatient and outpatient residential services and occupational therapies. In addition, there are business areas such as mobile lunch and catering, gardening, landscaping and forestry, its own farm for self-sufficiency and a farm store for selling its own products. Here, the people supported find a variety of work and employment opportunities. The company’s main aim is to fully integrate people with disabilities into the social environment.
Performance
Brand development
- Brand relaunch/brand design
- Trademark, figurative mark
- Development of basic elements
- Colors, color system, color climate
- Typography
- Visual language, key visuals
- Brand implementation
Brand communication
- Website relaunch
- Integration of the TYPO3 content management system
- Website support and maintenance
- Updating and data maintenance
- Technical support and software updates
- Brochures, leaflets
- Flyers, folders and mailings
- Roll-ups, banners
- Display advertising
