vierviertel developed a complete brand relaunch for the client Bonner Werkstätten. In addition to the logo, the entire design identity was also revised and documented in a design manual. Prior to this, the requirements and content for the brand orientation were defined in a one-day moderated positioning workshop, in which employees from all key areas of the company were involved. One of the first important communication projects was the development of the new website, which was designed to be as accessible and responsive as possible.

As part of a restructuring measure, vierviertel was given the task of organizing the company’s grown and heterogeneous brand portfolio and transforming it into a brand family structure. The aim was to use the resulting synergy effects to increase the awareness and image of Wohnverbund Sanden in the region. In this context, we developed the corporate design for the umbrella brand and the sub-brands. The concept was introduced with the website relaunch for the entire brand family. Since then, we have been supporting the company in communications and advertising.