Positioning: modern and in line with market trends
What is the identity of a startup that has transformed the most innovative findings in cancer research into a product? This was the challenge we had to meet. vierviertel opted for a modern design featuring green as the primary color, which conveys a friendly impression and builds trust. “We focused on using the new corporate design to convey a high degree of clarity,” explains vierviertel Managing Director Ingo Kukatz. The green color block forms a unifying element in the design that is reflected in all promotional materials. The newly developed logo evokes the cell as the core element of biotechnology—a wordmark with a powerful impact and a modern look.
