vierviertel takes over brand management for innovative start-up
The brand development started with a comprehensive workshop in which we worked out the positioning with the characteristics of the product innovation and developed the basis for branding and brand names together with the customer.
This resulted in the creation of the entire brand identity, including naming, key visual development, and the design and definition of the basic elements. In this context, the colours, typography (fonts) and design language for the brand were definitively established. The result: successful branding with consistent brand communication that consistently highlights the core attributes of the innovative wheelchair and appealingly incorporates interested parties into the benefit argumentation.
