Advertising and marketing for social enterprises and workshops for people with disabilities
Task
vierviertel developed a complete brand relaunch for the client Bonner Werkstätten. In addition to the logo, the entire design identity was also revised and documented in a design manual. Prior to this, the requirements and content for the brand orientation were defined in a one-day moderated positioning workshop, in which employees from all key areas of the company were involved. One of the first important communication projects was the development of the new website, which was designed to be as accessible and responsive as possible.
Bonner Werkstätten
For decades, Bonner Werkstätten has been committed to enabling people with disabilities to participate in working life under the best possible conditions. The social enterprise is now one of the largest employers in the Bonn/Rhine-Sieg region. The workshops are partners for industry, trade and crafts at four locations in the Bonn area. More than 1,100 employees with a wide range of qualifications are available for order processing.
Performance
Brand development
- As-is analysis
- Identity workshop
- Brand design development
- Word mark development
- Basic elements
- Colors, color system, color climate
- Visual language, key visuals
- Formats, shapes, grids
- Brand implementation
- Design manual
- Magazine design developmentBrand communication
Brand communication
- Website development
- Integration of the TYPO3 content management system
- Image brochure
- Brochures, leaflets
- Flyer, Folder
- Displays, flags
- Rollups, banners
- Promotional items, gifts
- Display
- Individual exhibition stands
- Mobile trade fair and congress systems
- Employee magazine
- People photography
