{"id":24385,"date":"2015-04-20T11:18:00","date_gmt":"2015-04-20T09:18:00","guid":{"rendered":"https:\/\/referenz.vierviertel.com\/aktuelle-projekte\/corporate-design-for-an-innovative-start-up\/"},"modified":"2026-09-18T17:24:58","modified_gmt":"2026-09-18T15:24:58","slug":"corporate-design-for-an-innovative-start-up","status":"publish","type":"project","link":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/corporate-design-for-an-innovative-start-up\/","title":{"rendered":"Corporate design for an innovative start-up"},"content":{"rendered":"<p>[et_pb_section][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_text]<!-- divi:heading --><\/p>\n<h2 id=\"h-positionierung-modern-und-marktgerecht\">Positioning: modern and in line with market trends<\/h2>\n<p><!-- \/divi:heading --><\/p>\n<p><!-- divi:paragraph --><\/p>\n<p>What is the identity of a startup that has transformed the most innovative findings in cancer research into a product? This was the challenge we had to meet. vierviertel opted for a modern design featuring green as the primary color, which conveys a friendly impression and builds trust. \u201cWe focused on using the new corporate design to convey a high degree of clarity,\u201d explains vierviertel Managing Director Ingo Kukatz. The green color block forms a unifying element in the design that is reflected in all promotional materials. The newly developed logo evokes the cell as the core element of biotechnology\u2014a wordmark with a powerful impact and a modern look.  <\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p><!-- divi:paragraph --><\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p><!-- divi:image {\"align\":\"center\",\"id\":18454,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"blog-content-img\"} --><\/p>\n<div class=\"wp-block-image blog-content-img\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/NEO_Website-2021_Kombi_1-1200x750.jpg\" alt=\"\" class=\"wp-image-18454\"><figcaption>  Corporate Design in Practice: Responsive Website  <\/figcaption><\/figure>\n<\/div>\n<p><!-- \/divi:image --><\/p>\n<p><!-- divi:image {\"align\":\"center\",\"id\":18109,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"blog-content-img\"} --><\/p>\n<div class=\"wp-block-image blog-content-img\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/NEO_Website-2021_Mobil_03-1-1-1200x750.jpg\" alt=\"\" class=\"wp-image-18109\"><figcaption>Mobile version of the website  <\/figcaption><\/figure>\n<\/div>\n<p><!-- \/divi:image --><\/p>\n<p><!-- divi:image {\"align\":\"center\",\"id\":6107,\"sizeSlug\":\"large\",\"className\":\"blog-content-img\"} --><\/p>\n<div class=\"wp-block-image blog-content-img\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/Neo_brosch_01.jpg\" alt=\"\" class=\"wp-image-6107\"><figcaption>  Corporate Design in Practice: Brochures  <\/figcaption><\/figure>\n<\/div>\n<p><!-- \/divi:image --><\/p>\n<p><!-- divi:image {\"align\":\"center\",\"id\":6268,\"sizeSlug\":\"large\",\"className\":\"blog-content-img\"} --><\/p>\n<div class=\"wp-block-image blog-content-img\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/Neo_folder_06.jpg\" alt=\"\" class=\"wp-image-6268\"><figcaption>  Corporate Design in Practice: Inside Page of a Brochure  <\/figcaption><\/figure>\n<\/div>\n<p><!-- \/divi:image --><\/p>\n<p><!-- divi:image {\"align\":\"center\",\"id\":6267,\"sizeSlug\":\"large\",\"className\":\"blog-content-img\"} --><\/p>\n<div class=\"wp-block-image blog-content-img\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/NEO_Flyer_1.jpg\" alt=\"\" class=\"wp-image-6267\"><figcaption>  Corporate Design in Practice: Pocket Flyers  <\/figcaption><\/figure>\n<\/div>\n<p><!-- \/divi:image --><\/p>\n<p><!-- divi:image {\"align\":\"center\",\"id\":8919,\"sizeSlug\":\"large\",\"className\":\"blog-content-img\"} --><\/p>\n<div class=\"wp-block-image blog-content-img\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/vierviertel-Referenz-NEO-Ringbuch-0004_968x605.jpg\" alt=\"\" class=\"wp-image-8919\"><figcaption>Corporate Design in Practice: Ring-Bound Folders<\/figcaption><\/figure>\n<\/div>\n<p><!-- \/divi:image --><\/p>\n<p><!-- divi:image {\"align\":\"center\",\"id\":6192,\"sizeSlug\":\"large\",\"className\":\"blog-content-img\"} --><\/p>\n<div class=\"wp-block-image blog-content-img\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/Neo_Anzeige_01.jpg\" alt=\"\" class=\"wp-image-6192\"><figcaption>  Corporate Design in Practice: Advertisement  <\/figcaption><\/figure>\n<\/div>\n<p><!-- \/divi:image --><\/p>\n<p><!-- divi:image {\"align\":\"center\",\"id\":6195,\"sizeSlug\":\"large\",\"className\":\"blog-content-img\"} --><\/p>\n<div class=\"wp-block-image blog-content-img\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/Neo_Manual_01.jpg\" alt=\"\" class=\"wp-image-6195\"><figcaption>  Corporate Design Manual  <\/figcaption><\/figure>\n<\/div>\n<p><!-- \/divi:image -->[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Positioning: modern and in line with market trends. Corporate design for an innovative startup <\/p>\n","protected":false},"author":1,"featured_media":22021,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[3318,3307,3299,3331],"project_tag":[],"class_list":["post-24385","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-branding-en","project_category-corporate-design-en","project_category-healthcare-and-life-science","project_category-new-oncology-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Corporate design for an innovative start-up - vierviertel<\/title>\n<meta name=\"description\" content=\"Positioning: modern and market-oriented. Corporate design for an innovative startup\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referenz.vierviertel.com\/en\/case-studies\/corporate-design-for-an-innovative-start-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate design for an innovative start-up - vierviertel\" \/>\n<meta property=\"og:description\" content=\"Positioning: modern and market-oriented. Corporate design for an innovative startup\" \/>\n<meta property=\"og:url\" content=\"https:\/\/referenz.vierviertel.com\/en\/case-studies\/corporate-design-for-an-innovative-start-up\/\" \/>\n<meta property=\"og:site_name\" content=\"vierviertel\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vierviertel\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-18T15:24:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/Neo_02.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"968\" \/>\n\t<meta property=\"og:image:height\" content=\"605\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@vierviertel\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/corporate-design-for-an-innovative-start-up\\\/\",\"url\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/corporate-design-for-an-innovative-start-up\\\/\",\"name\":\"Corporate design for an innovative start-up - vierviertel\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/corporate-design-for-an-innovative-start-up\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/corporate-design-for-an-innovative-start-up\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/referenz.vierviertel.com\\\/wp-content\\\/uploads\\\/Neo_02.jpg\",\"datePublished\":\"2015-04-20T09:18:00+00:00\",\"dateModified\":\"2026-09-18T15:24:58+00:00\",\"description\":\"Positioning: modern and market-oriented. Corporate design for an innovative startup\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/corporate-design-for-an-innovative-start-up\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/corporate-design-for-an-innovative-start-up\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/corporate-design-for-an-innovative-start-up\\\/#primaryimage\",\"url\":\"https:\\\/\\\/referenz.vierviertel.com\\\/wp-content\\\/uploads\\\/Neo_02.jpg\",\"contentUrl\":\"https:\\\/\\\/referenz.vierviertel.com\\\/wp-content\\\/uploads\\\/Neo_02.jpg\",\"width\":968,\"height\":605},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/corporate-design-for-an-innovative-start-up\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Corporate design for an innovative start-up\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/\",\"name\":\"vierviertel\",\"description\":\"Werbeagentur K\u00f6ln\",\"publisher\":{\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/#organization\",\"name\":\"vierviertel\",\"url\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/referenz.vierviertel.com\\\/wp-content\\\/uploads\\\/vierviertel_page_logo.gif\",\"contentUrl\":\"https:\\\/\\\/referenz.vierviertel.com\\\/wp-content\\\/uploads\\\/vierviertel_page_logo.gif\",\"width\":119,\"height\":27,\"caption\":\"vierviertel\"},\"image\":{\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/vierviertel\\\/\",\"https:\\\/\\\/x.com\\\/vierviertel\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Corporate design for an innovative start-up - vierviertel","description":"Positioning: modern and market-oriented. Corporate design for an innovative startup","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/corporate-design-for-an-innovative-start-up\/","og_locale":"en_US","og_type":"article","og_title":"Corporate design for an innovative start-up - vierviertel","og_description":"Positioning: modern and market-oriented. Corporate design for an innovative startup","og_url":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/corporate-design-for-an-innovative-start-up\/","og_site_name":"vierviertel","article_publisher":"https:\/\/www.facebook.com\/vierviertel\/","article_modified_time":"2026-09-18T15:24:58+00:00","og_image":[{"width":968,"height":605,"url":"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/Neo_02.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@vierviertel","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/corporate-design-for-an-innovative-start-up\/","url":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/corporate-design-for-an-innovative-start-up\/","name":"Corporate design for an innovative start-up - vierviertel","isPartOf":{"@id":"https:\/\/referenz.vierviertel.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/corporate-design-for-an-innovative-start-up\/#primaryimage"},"image":{"@id":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/corporate-design-for-an-innovative-start-up\/#primaryimage"},"thumbnailUrl":"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/Neo_02.jpg","datePublished":"2015-04-20T09:18:00+00:00","dateModified":"2026-09-18T15:24:58+00:00","description":"Positioning: modern and market-oriented. Corporate design for an innovative startup","breadcrumb":{"@id":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/corporate-design-for-an-innovative-start-up\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/referenz.vierviertel.com\/en\/case-studies\/corporate-design-for-an-innovative-start-up\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/corporate-design-for-an-innovative-start-up\/#primaryimage","url":"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/Neo_02.jpg","contentUrl":"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/Neo_02.jpg","width":968,"height":605},{"@type":"BreadcrumbList","@id":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/corporate-design-for-an-innovative-start-up\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/referenz.vierviertel.com\/en\/"},{"@type":"ListItem","position":2,"name":"Projects","item":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/"},{"@type":"ListItem","position":3,"name":"Corporate design for an innovative start-up"}]},{"@type":"WebSite","@id":"https:\/\/referenz.vierviertel.com\/en\/#website","url":"https:\/\/referenz.vierviertel.com\/en\/","name":"vierviertel","description":"Werbeagentur K\u00f6ln","publisher":{"@id":"https:\/\/referenz.vierviertel.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/referenz.vierviertel.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/referenz.vierviertel.com\/en\/#organization","name":"vierviertel","url":"https:\/\/referenz.vierviertel.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/referenz.vierviertel.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/vierviertel_page_logo.gif","contentUrl":"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/vierviertel_page_logo.gif","width":119,"height":27,"caption":"vierviertel"},"image":{"@id":"https:\/\/referenz.vierviertel.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vierviertel\/","https:\/\/x.com\/vierviertel"]}]}},"_links":{"self":[{"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/project\/24385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/comments?post=24385"}],"version-history":[{"count":7,"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/project\/24385\/revisions"}],"predecessor-version":[{"id":24392,"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/project\/24385\/revisions\/24392"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/media\/22021"}],"wp:attachment":[{"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/media?parent=24385"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/project_category?post=24385"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/project_tag?post=24385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}