{"id":23895,"date":"2013-11-16T14:27:00","date_gmt":"2013-11-16T13:27:00","guid":{"rendered":"https:\/\/referenz.vierviertel.com\/aktuelle-projekte\/trade-fair-design-for-the-manufacturer-at-the-k\/"},"modified":"2026-03-18T10:11:49","modified_gmt":"2026-03-18T09:11:49","slug":"trade-fair-design-for-the-manufacturer-at-the-k","status":"publish","type":"project","link":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/trade-fair-design-for-the-manufacturer-at-the-k\/","title":{"rendered":"Trade fair design for the manufacturer at the \u00bbK\u00ab"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Hands-on products for Potters Europe<\/h2>\n\n<p>K is the world&#8217;s most important trade fair for plastics and rubber &#8211; for innovation and sustainability. All the world&#8217;s leading manufacturers of plastic and rubber products are represented at this event. Our client Potters Europe commissioned us to design their stand for this important event. In direct competition, vierviertel presented the better idea and structure and was awarded the contract. With a clearly structured, open and inviting stand concept, we were able to score points with the customer. A special task was the integration of special, individually manufactured exhibits to illustrate material-specific product properties. These are, for example, glass objects from the glass-blowing workshop to hold and display the products. The idea behind this: Material samples to touch make the product tangible to the senses. Another important feature of the trade fair stand is a spacious, enclosed meeting room to welcome important customers in a fitting manner.        <\/p>\n\n<p><\/p>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/Potters_messe_2013_1728x1080px_3-1024x640.jpg\" alt=\"\" class=\"wp-image-5644\"\/><figcaption>Potters exhibition stand K 2013 in D\u00fcsseldorf, detailed views<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/Potters_messe_2013_1728x1080px_4-1024x640.jpg\" alt=\"\" class=\"wp-image-5366\"\/><figcaption>Potters exhibition stand K 2013 in D\u00fcsseldorf, detailed views<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/Potters_messe_2013_1728x1080px_5-1024x640.jpg\" alt=\"\" class=\"wp-image-5367\"\/><figcaption>  Potters exhibition stand K 2013 in D\u00fcsseldorf, stand graphic  <\/figcaption><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hands-on products for Potters Europe. Trade fair design for the manufacturer at the K<\/p>\n","protected":false},"author":1,"featured_media":21558,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[3312,3355,3352],"project_tag":[],"class_list":["post-23895","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-news-blog-en","project_category-potters-ballotini","project_category-trade-fair-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trade fair design for the manufacturer at the \u00bbK\u00ab - vierviertel<\/title>\n<meta name=\"description\" content=\"Hands-on products for Potters Europe. Trade fair design for the manufacturer at the K\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referenz.vierviertel.com\/en\/case-studies\/trade-fair-design-for-the-manufacturer-at-the-k\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trade fair design for the manufacturer at the \u00bbK\u00ab - vierviertel\" \/>\n<meta property=\"og:description\" content=\"Hands-on products for Potters Europe. Trade fair design for the manufacturer at the K\" \/>\n<meta property=\"og:url\" content=\"https:\/\/referenz.vierviertel.com\/en\/case-studies\/trade-fair-design-for-the-manufacturer-at-the-k\/\" \/>\n<meta property=\"og:site_name\" content=\"vierviertel\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vierviertel\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-18T09:11:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/Potters_messe_2013_1728x1080px_2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1728\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@vierviertel\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/trade-fair-design-for-the-manufacturer-at-the-k\\\/\",\"url\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/trade-fair-design-for-the-manufacturer-at-the-k\\\/\",\"name\":\"Trade fair design for the manufacturer at the \u00bbK\u00ab - vierviertel\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/trade-fair-design-for-the-manufacturer-at-the-k\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/trade-fair-design-for-the-manufacturer-at-the-k\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/referenz.vierviertel.com\\\/wp-content\\\/uploads\\\/Potters_messe_2013_1728x1080px_2.jpg\",\"datePublished\":\"2013-11-16T13:27:00+00:00\",\"dateModified\":\"2026-03-18T09:11:49+00:00\",\"description\":\"Hands-on products for Potters Europe. Trade fair design for the manufacturer at the K\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/trade-fair-design-for-the-manufacturer-at-the-k\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/trade-fair-design-for-the-manufacturer-at-the-k\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/trade-fair-design-for-the-manufacturer-at-the-k\\\/#primaryimage\",\"url\":\"https:\\\/\\\/referenz.vierviertel.com\\\/wp-content\\\/uploads\\\/Potters_messe_2013_1728x1080px_2.jpg\",\"contentUrl\":\"https:\\\/\\\/referenz.vierviertel.com\\\/wp-content\\\/uploads\\\/Potters_messe_2013_1728x1080px_2.jpg\",\"width\":1728,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/trade-fair-design-for-the-manufacturer-at-the-k\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Trade fair design for the manufacturer at the \u00bbK\u00ab\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/\",\"name\":\"vierviertel\",\"description\":\"Werbeagentur K\u00f6ln\",\"publisher\":{\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/#organization\",\"name\":\"vierviertel\",\"url\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/referenz.vierviertel.com\\\/wp-content\\\/uploads\\\/vierviertel_page_logo.gif\",\"contentUrl\":\"https:\\\/\\\/referenz.vierviertel.com\\\/wp-content\\\/uploads\\\/vierviertel_page_logo.gif\",\"width\":119,\"height\":27,\"caption\":\"vierviertel\"},\"image\":{\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/vierviertel\\\/\",\"https:\\\/\\\/x.com\\\/vierviertel\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Trade fair design for the manufacturer at the \u00bbK\u00ab - vierviertel","description":"Hands-on products for Potters Europe. Trade fair design for the manufacturer at the K","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/trade-fair-design-for-the-manufacturer-at-the-k\/","og_locale":"en_US","og_type":"article","og_title":"Trade fair design for the manufacturer at the \u00bbK\u00ab - vierviertel","og_description":"Hands-on products for Potters Europe. Trade fair design for the manufacturer at the K","og_url":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/trade-fair-design-for-the-manufacturer-at-the-k\/","og_site_name":"vierviertel","article_publisher":"https:\/\/www.facebook.com\/vierviertel\/","article_modified_time":"2026-03-18T09:11:49+00:00","og_image":[{"width":1728,"height":1080,"url":"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/Potters_messe_2013_1728x1080px_2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@vierviertel","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/trade-fair-design-for-the-manufacturer-at-the-k\/","url":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/trade-fair-design-for-the-manufacturer-at-the-k\/","name":"Trade fair design for the manufacturer at the \u00bbK\u00ab - vierviertel","isPartOf":{"@id":"https:\/\/referenz.vierviertel.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/trade-fair-design-for-the-manufacturer-at-the-k\/#primaryimage"},"image":{"@id":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/trade-fair-design-for-the-manufacturer-at-the-k\/#primaryimage"},"thumbnailUrl":"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/Potters_messe_2013_1728x1080px_2.jpg","datePublished":"2013-11-16T13:27:00+00:00","dateModified":"2026-03-18T09:11:49+00:00","description":"Hands-on products for Potters Europe. Trade fair design for the manufacturer at the K","breadcrumb":{"@id":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/trade-fair-design-for-the-manufacturer-at-the-k\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/referenz.vierviertel.com\/en\/case-studies\/trade-fair-design-for-the-manufacturer-at-the-k\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/trade-fair-design-for-the-manufacturer-at-the-k\/#primaryimage","url":"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/Potters_messe_2013_1728x1080px_2.jpg","contentUrl":"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/Potters_messe_2013_1728x1080px_2.jpg","width":1728,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/trade-fair-design-for-the-manufacturer-at-the-k\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/referenz.vierviertel.com\/en\/"},{"@type":"ListItem","position":2,"name":"Projects","item":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/"},{"@type":"ListItem","position":3,"name":"Trade fair design for the manufacturer at the \u00bbK\u00ab"}]},{"@type":"WebSite","@id":"https:\/\/referenz.vierviertel.com\/en\/#website","url":"https:\/\/referenz.vierviertel.com\/en\/","name":"vierviertel","description":"Werbeagentur K\u00f6ln","publisher":{"@id":"https:\/\/referenz.vierviertel.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/referenz.vierviertel.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/referenz.vierviertel.com\/en\/#organization","name":"vierviertel","url":"https:\/\/referenz.vierviertel.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/referenz.vierviertel.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/vierviertel_page_logo.gif","contentUrl":"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/vierviertel_page_logo.gif","width":119,"height":27,"caption":"vierviertel"},"image":{"@id":"https:\/\/referenz.vierviertel.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vierviertel\/","https:\/\/x.com\/vierviertel"]}]}},"_links":{"self":[{"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/project\/23895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/comments?post=23895"}],"version-history":[{"count":7,"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/project\/23895\/revisions"}],"predecessor-version":[{"id":24063,"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/project\/23895\/revisions\/24063"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/media\/21558"}],"wp:attachment":[{"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/media?parent=23895"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/project_category?post=23895"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/project_tag?post=23895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}