{"id":23876,"date":"2015-10-14T20:45:00","date_gmt":"2015-10-14T18:45:00","guid":{"rendered":"https:\/\/referenz.vierviertel.com\/aktuelle-projekte\/brand-development-and-branding-developed-together-with-the-customer\/"},"modified":"2026-02-26T13:34:06","modified_gmt":"2026-02-26T12:34:06","slug":"brand-development-and-branding-developed-together-with-the-customer","status":"publish","type":"project","link":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/brand-development-and-branding-developed-together-with-the-customer\/","title":{"rendered":"Brand development and branding developed together with the customer"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">vierviertel takes over brand management for innovative start-up<\/h2>\n\n<p>The brand development started with a comprehensive workshop in which we worked out the positioning with the characteristics of the product innovation and developed the basis for branding and brand names together with the customer.  <\/p>\n\n<p>This resulted in the creation of the entire brand identity, including naming, key visual development, and the design and definition of the basic elements. In this context, the colours, typography (fonts) and design language for the brand were definitively established. The result: successful branding with consistent brand communication that consistently highlights the core attributes of the innovative wheelchair and appealingly incorporates interested parties into the benefit argumentation.   <\/p>\n\n<p><\/p>\n\n<p><\/p>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/DESINOradius___Markenentwicklung_web.jpg\" alt=\"\" class=\"wp-image-5703\" \/><figcaption> The positioning was developed together with the customer. <\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/DESINOradius__Marke_DESINO_web.jpg\" alt=\"\" class=\"wp-image-5610\" \/><figcaption> Brand development \u2013 the new trademark for Desino <\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/DESINOradius__Marke_radius_web.jpg\" alt=\"\" class=\"wp-image-5709\" \/><figcaption> Branding \u2013 the new product brand <\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/DESINOradius__KeyVisual-2_web.jpg\" alt=\"\" class=\"wp-image-5516\" \/><figcaption> The new key visual <\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/DESINOradius__Internet_iMac-compilation_web-1.jpg\" alt=\"\" class=\"wp-image-5514\" \/><figcaption> Web design for the new website <\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/DESINOradius___Messe_web.jpg\" alt=\"\" class=\"wp-image-5412\" \/><figcaption> Brochures and flyers <\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/DESINOradius___Produktkommunikation_web.jpg\" alt=\"\" class=\"wp-image-5413\" \/><figcaption> Brochure <\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/DESINOradius__Visitenkarten_DESINO_web.jpg\" alt=\"\" class=\"wp-image-5612\" \/><figcaption> Business cards <\/figcaption><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>vierviertel developed the brand identity and branding in collaboration with the client DESINO.<\/p>\n","protected":false},"author":1,"featured_media":21626,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[3328,3318,3350,3299,3327,3351],"project_tag":[],"class_list":["post-23876","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-brand-name","project_category-branding-en","project_category-desino","project_category-healthcare-and-life-science","project_category-positioning","project_category-workshops"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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