{"id":23639,"date":"2012-09-28T16:48:00","date_gmt":"2012-09-28T14:48:00","guid":{"rendered":"https:\/\/referenz.vierviertel.com\/aktuelle-projekte\/design-concept-for-the-biotech-company\/"},"modified":"2025-03-11T12:49:41","modified_gmt":"2025-03-11T11:49:41","slug":"design-concept-for-the-biotech-company","status":"publish","type":"project","link":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/design-concept-for-the-biotech-company\/","title":{"rendered":"Design concept for the biotech company"},"content":{"rendered":"<p>[et_pb_section admin_label=&#8221;section&#8221;]<br \/>\n\t\t\t[et_pb_row admin_label=&#8221;row&#8221;]<br \/>\n\t\t\t\t[et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Text&#8221;]<\/p>\n\n<h2 class=\"wp-block-heading\">Agency expertise tipped the scales<\/h2>\n\n<p>The biotech company m2p-labs GmbH was impressed by vierviertel&#8217;s industry-specific references. The agency was commissioned to optimize the communication of an existing product. In this context, the team around managing director Ingo Kukatz developed a new design concept that focuses on a clear presentation of the product features and strengths in a sales-oriented manner. Brochures, advertisements and roll-ups were implemented. m2p-labs was awarded first prize in the &#8220;AC\u00b2 Growth Initiative&#8221; in May 2012.    <\/p>\n\n<p><\/p>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/M2P_Handout_02.jpg\" alt=\"\" class=\"wp-image-5633\"\/><figcaption>  M2P, product folder, inside  <\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/M2p__2012_Produktfolder_03.jpg\" alt=\"\" class=\"wp-image-5349\"\/><figcaption>  M2P, product folder series  <\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/M2P_news_Detail_1_1440x900-1024x640.jpg\" alt=\"\" class=\"wp-image-5448\"\/><figcaption>  Key visual, detail  <\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/m2p_6SeitenFlyer_Handout_3.jpg\" alt=\"\" class=\"wp-image-5539\"\/><figcaption>  M2P, product folder, inside  <\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/M2P_news_2012_1728x1080px_1-1024x640.jpg\" alt=\"\" class=\"wp-image-5353\"\/><figcaption>  M2P, Display  <\/figcaption><\/figure><\/div>\n<p>[\/et_pb_text][\/et_pb_column]<br \/>\n\t\t\t[\/et_pb_row]<br \/>\n\t\t[\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Agency expertise was the deciding factor. Design concept for the biotech company<\/p>\n","protected":false},"author":1,"featured_media":21647,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[3301,3346,3312],"project_tag":[],"class_list":["post-23639","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-brochures-presentations","project_category-m2p-labs-en","project_category-news-blog-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Design concept for the biotech company - vierviertel<\/title>\n<meta name=\"description\" content=\"Agency expertise was the deciding factor. 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