{"id":23637,"date":"2021-09-13T10:02:48","date_gmt":"2021-09-13T08:02:48","guid":{"rendered":"https:\/\/referenz.vierviertel.com\/aktuelle-projekte\/brand-design-for-biotechnology-start-up-version-2\/"},"modified":"2025-03-11T12:49:32","modified_gmt":"2025-03-11T11:49:32","slug":"brand-design-for-biotechnology-start-up-version-2","status":"publish","type":"project","link":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/brand-design-for-biotechnology-start-up-version-2\/","title":{"rendered":"Brand design for biotechnology start-up (version 2)"},"content":{"rendered":"\n[et_pb_section][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_text]<!-- divi:heading -->\n<h2 id=\"h-markenzeichen-ist-programm\">Trademark is the program<\/h2>\n<!-- \/divi:heading -->\n\n<!-- divi:paragraph -->\n<p>The biotechnology start-up SciRhom approached us with a brief for a branding design and the development of a trademark. For the logo, the client wanted an iconographic representation of the protein iRhom2, which is at the center of the company&#8217;s research and business activities. The protein actually has the shape of a rhombus, which then also formed the formal basis for the logo.    <\/p>\n<!-- \/divi:paragraph -->\n\n<!-- divi:paragraph -->\n<p>In SciRhom, the iRhom protein is separated and only partially used. Formally, we have visualized the splitting and separation by two non-congruent rhombi, which are also aligned differently. The deliberately different coloring highlights one of the two protein components.    <\/p>\n<!-- \/divi:paragraph -->\n\n<!-- divi:paragraph -->\n<p>Reflecting the company&#8217;s abstract activities in the logo is an ambitious demand for meaningful and successful brand design that goes beyond the technical and aesthetic requirements, but one that vierviertel was happy to meet. Conveying this in a logo is, we think, also very successful. <\/p>\n<!-- \/divi:paragraph -->\n\n<!-- divi:paragraph -->\n<p><\/p>\n<!-- \/divi:paragraph -->\n\n<!-- divi:paragraph -->\n<p><\/p>\n<!-- \/divi:paragraph -->\n\n<!-- divi:image {\"id\":16938,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"blog-content-img\"} -->\n<figure class=\"wp-block-image size-large blog-content-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/SciRhom_1-1200x750.jpg\" alt=\"\" class=\"wp-image-16938\"><figcaption>I am a caption<\/figcaption><\/figure>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"id\":16939,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"blog-content-img\"} -->\n<figure class=\"wp-block-image size-large blog-content-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/SciRhom_2-1200x750.jpg\" alt=\"\" class=\"wp-image-16939\"><figcaption>I am a caption<\/figcaption><\/figure>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"id\":16940,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"blog-content-img\"} -->\n<figure class=\"wp-block-image size-large blog-content-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/SciRhom_3-1200x750.jpg\" alt=\"\" class=\"wp-image-16940\"><figcaption>I am a caption<\/figcaption><\/figure>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"id\":16949,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"blog-content-img\"} -->\n<figure class=\"wp-block-image size-large blog-content-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/SciRhom_13-1200x750.jpg\" alt=\"\" class=\"wp-image-16949\"><figcaption>I am a caption<\/figcaption><\/figure>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"id\":16941,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"blog-content-img\"} -->\n<figure class=\"wp-block-image size-large blog-content-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/SciRhom_5-1200x750.jpg\" alt=\"\" class=\"wp-image-16941\"><figcaption>I am a caption<\/figcaption><\/figure>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"id\":16942,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"blog-content-img\"} -->\n<figure class=\"wp-block-image size-large blog-content-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/SciRhom_6-1200x750.jpg\" alt=\"\" class=\"wp-image-16942\"><figcaption>I am a caption<\/figcaption><\/figure>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"id\":16943,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"blog-content-img\"} -->\n<figure class=\"wp-block-image size-large blog-content-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/SciRhom_7-1200x750.jpg\" alt=\"\" class=\"wp-image-16943\"><figcaption>I am a caption<\/figcaption><\/figure>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"id\":16944,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"blog-content-img\"} -->\n<figure class=\"wp-block-image size-large blog-content-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/SciRhom_8-1200x750.jpg\" alt=\"\" class=\"wp-image-16944\"><figcaption>I am a caption<\/figcaption><\/figure>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"id\":16945,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"blog-content-img\"} -->\n<figure class=\"wp-block-image size-large blog-content-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/SciRhom_9-1200x750.jpg\" alt=\"\" class=\"wp-image-16945\"><figcaption>I am a caption<\/figcaption><\/figure>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"id\":16946,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"blog-content-img\"} -->\n<figure class=\"wp-block-image size-large blog-content-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/SciRhom_10-1200x750.jpg\" alt=\"\" class=\"wp-image-16946\"><figcaption>I am a caption<\/figcaption><\/figure>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"id\":16947,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"blog-content-img\"} -->\n<figure class=\"wp-block-image size-large blog-content-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/SciRhom_11-1200x750.jpg\" alt=\"\" class=\"wp-image-16947\"><figcaption>I am a caption<\/figcaption><\/figure>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"id\":16948,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"blog-content-img\"} -->\n<figure class=\"wp-block-image size-large blog-content-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/SciRhom_12-1200x750.jpg\" alt=\"\" class=\"wp-image-16948\"><figcaption>I am a caption<\/figcaption><\/figure>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"id\":16950,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"blog-content-img\"} -->\n<figure class=\"wp-block-image size-large blog-content-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/SciRhom_14-1200x750.jpg\" alt=\"\" class=\"wp-image-16950\"><figcaption>I am a caption<\/figcaption><\/figure>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"id\":16951,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"blog-content-img\"} -->\n<figure class=\"wp-block-image size-large blog-content-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/SciRhom_15-1200x750.jpg\" alt=\"\" class=\"wp-image-16951\"><figcaption>I am a caption<\/figcaption><\/figure>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"id\":16952,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"blog-content-img\"} -->\n<figure class=\"wp-block-image size-large blog-content-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/SciRhom_16-1200x750.jpg\" alt=\"\" class=\"wp-image-16952\"><figcaption>I am a caption<\/figcaption><\/figure>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"id\":16953,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"blog-content-img\"} -->\n<figure class=\"wp-block-image size-large blog-content-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/SciRhom_17-1200x1200.jpg\" alt=\"\" class=\"wp-image-16953\"><figcaption>I am a caption<\/figcaption><\/figure>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"id\":16954,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"blog-content-img\"} -->\n<figure class=\"wp-block-image size-large blog-content-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/SciRhom_18-1200x750.jpg\" alt=\"\" class=\"wp-image-16954\"><figcaption>I am a caption<\/figcaption><\/figure>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"id\":16955,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"blog-content-img\"} -->\n<figure class=\"wp-block-image size-large blog-content-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/SciRhom_19-1200x750.jpg\" alt=\"\" class=\"wp-image-16955\"><figcaption>I am a caption<\/figcaption><\/figure>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"id\":16956,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"blog-content-img\"} -->\n<figure class=\"wp-block-image size-large blog-content-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/SciRhom_20-1200x750.jpg\" alt=\"\" class=\"wp-image-16956\"><figcaption>I am a caption<\/figcaption><\/figure>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"id\":16957,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"blog-content-img\"} -->\n<figure class=\"wp-block-image size-large blog-content-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/SciRhom_21-1200x750.jpg\" alt=\"\" class=\"wp-image-16957\"><figcaption>I am a caption<\/figcaption><\/figure>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"id\":16958,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"blog-content-img\"} -->\n<figure class=\"wp-block-image size-large blog-content-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/SciRhom_22-1200x750.jpg\" alt=\"\" class=\"wp-image-16958\"><figcaption>I am a caption<\/figcaption><\/figure>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"id\":16968,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"blog-content-img\"} -->\n<figure class=\"wp-block-image size-large blog-content-img\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"463\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/SciRhom_Website2021_Bilder-Test-0210910_1_PS_web.jpg\" alt=\"\" class=\"wp-image-16968\"><figcaption>I am a caption<\/figcaption><\/figure>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"id\":16969,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"blog-content-img\"} -->\n<figure class=\"wp-block-image size-large blog-content-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/SciRhom_Website2021_Bilder-Test-0210910_2_PS_web-1200x750.jpg\" alt=\"\" class=\"wp-image-16969\"><figcaption>I am a caption<\/figcaption><\/figure>\n<!-- \/divi:image -->[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_section et_pb_section_0 et_section_regular\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_pb_row et_pb_row_0 et_pb_equal_columns et_pb_gutters2 et_pb_row_empty\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_pb_module et_pb_text et_pb_text_0  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> Trademark is the program The biotechnology start-up SciRhom approached us with a brief for a branding design and the development of a trademark. For the logo, the client wanted an iconographic representation of the protein iRhom2, which is at the center of the company&#8217;s research and business activities. The protein actually has the shape [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22733,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[3299,3311],"project_tag":[],"class_list":["post-23637","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-healthcare-and-life-science","project_category-scirhom-gmbh-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand design for biotechnology start-up (version 2) - vierviertel<\/title>\n<meta name=\"description\" content=\"Meaningful trademark for biotechnology start-up\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referenz.vierviertel.com\/en\/case-studies\/brand-design-for-biotechnology-start-up-version-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand design for biotechnology start-up (version 2) - 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