{"id":23523,"date":"2016-04-25T10:39:00","date_gmt":"2016-04-25T08:39:00","guid":{"rendered":"https:\/\/referenz.vierviertel.com\/aktuelle-projekte\/corporate-design-relaunch-and-new-websites-for-the-group-of-companies\/"},"modified":"2025-03-07T17:10:02","modified_gmt":"2025-03-07T16:10:02","slug":"corporate-design-relaunch-and-new-websites-for-the-group-of-companies","status":"publish","type":"project","link":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/corporate-design-relaunch-and-new-websites-for-the-group-of-companies\/","title":{"rendered":"Corporate design relaunch and new websites for the group of companies"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">We present a likeable brand family with an individual character<\/h2>\n\n<p>The Sanden Group has expanded considerably in recent years. The expansion of the service portfolio and the establishment of new parts of the company had created a heterogeneous brand landscape. Vierviertel was commissioned to revise the company&#8217;s entire brand architecture and homogenize its appearance. The result of our work is an efficient brand strategy and a corporate design relaunch, with which the Sanden Group is perceived as a coherent brand family. In this way, the brands benefited from the positive impact of the other members within the brand family.    <\/p>\n\n<p>The abstract logo of the umbrella brand establishes a formal connection within the brand family. The varying colors make the difference between the other members of the brand family clear. This solution offers the individual company sufficient flexibility to create its own strong image.    <\/p>\n\n<p>Other components of the corporate identity are individual pictograms that illustrate the various service areas of the Sanden Group and complement the basic elements of the corporate design.  <\/p>\n\n<p><\/p>\n\n<p><\/p>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/sanden_Kunde_mitVerlauf_web.jpg\" alt=\"\" class=\"wp-image-6047\"\/><figcaption>Trademark<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/sanden_Marke_Markenarchitektur_web.jpg\" alt=\"\" class=\"wp-image-6214\"\/><figcaption>Structure of the brand architecture<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/sanden_Marke_Farbe_web.jpg\" alt=\"\" class=\"wp-image-6213\"\/><figcaption>The color system  <\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/sanden_Marke_Illus_web.jpg\" alt=\"\" class=\"wp-image-6128\"\/><figcaption>Iconography as an additional CD identifier<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/sanden_Webs_01a_DT_PAD_PHN_web.jpg\" alt=\"\" class=\"wp-image-6288\"\/><figcaption>Responsive websites  <\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"655\" height=\"1024\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/sanden_Webs_03_Webseite_lang_web-655x1024.jpg\" alt=\"\" class=\"wp-image-6216\"\/><figcaption>Web design  <\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/sanden_Marke_Anzeige1_web.jpg\" alt=\"\" class=\"wp-image-6287\"\/><figcaption>Display  <\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/sanden_Flyer_hoch_v5A_web.jpg\" alt=\"\" class=\"wp-image-6126\"\/><figcaption>Flyer<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/sanden_Fahrzeuge_02_web.jpg\" alt=\"\" class=\"wp-image-6125\"\/><figcaption>Vehicle lettering  <\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/sanden_Fahrzeuge_01_web.jpg\" alt=\"\" class=\"wp-image-6285\"\/><figcaption>Vehicle lettering<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/sanden_Webs_04_Smartphone_web.jpg\" alt=\"\" class=\"wp-image-6217\"\/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>We present a likeable brand family with an individual character. Corporate design relaunch and new websites for the group of companies <\/p>\n","protected":false},"author":1,"featured_media":22127,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[3307,3312,3302,3345],"project_tag":[],"class_list":["post-23523","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-corporate-design-en","project_category-news-blog-en","project_category-preview-news-blog","project_category-sanden-housing-association"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Corporate design relaunch and new websites for the group of companies - vierviertel<\/title>\n<meta name=\"description\" content=\"We present a likeable brand family with an individual character. Corporate design relaunch and new websites for the group of companies\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referenz.vierviertel.com\/en\/case-studies\/corporate-design-relaunch-and-new-websites-for-the-group-of-companies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate design relaunch and new websites for the group of companies - vierviertel\" \/>\n<meta property=\"og:description\" content=\"We present a likeable brand family with an individual character. 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