{"id":23509,"date":"2016-07-21T22:00:00","date_gmt":"2016-07-21T20:00:00","guid":{"rendered":"https:\/\/referenz.vierviertel.com\/aktuelle-projekte\/biotech-merger-with-fresh-branding-and-new-brand-name\/"},"modified":"2025-03-07T17:07:40","modified_gmt":"2025-03-07T16:07:40","slug":"biotech-merger-with-fresh-branding-and-new-brand-name","status":"publish","type":"project","link":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/biotech-merger-with-fresh-branding-and-new-brand-name\/","title":{"rendered":"Biotech merger with fresh branding and new brand name"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Strong new name for a strong new brand<\/h2>\n\n<p>With evocatal GmbH and aevotis GmbH, two high-performance companies have merged to form a new brand. A central task in the biotech merger of the two partners was to find a fresh branding and a new brand name that would both point to the future but also maintain the connection to the previous company names. <br\/><br\/><\/p>\n\n<p>With evoxx, we have established a brand that picks up on the previous names of both companies through the &#8220;evo&#8221; element. At the same time, the &#8220;xx&#8221; in the brand name indicates the industrial focus of the new company. In terms of design, they are similar to the well-known Fast Forward button, which alludes to the forward-looking developments of evoxx. In addition, the word mark is the visual realization of the claim &#8220;together &#8211; fast forward&#8221; &#8211; it communicates the company&#8217;s spirit of optimism in a compact and memorable form.   <\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strong new name for a strong new brand. Biotech merger with fresh branding and new brand name <\/p>\n","protected":false},"author":1,"featured_media":21705,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[3328,3318,3336,3299],"project_tag":[],"class_list":["post-23509","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-brand-name","project_category-branding-en","project_category-evoxx-technology-gmbh-en","project_category-healthcare-and-life-science"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Biotech merger with fresh branding and new brand name - vierviertel<\/title>\n<meta name=\"description\" content=\"Strong new name for a strong new brand. Biotech merger with fresh branding and new brand name\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referenz.vierviertel.com\/en\/case-studies\/biotech-merger-with-fresh-branding-and-new-brand-name\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Biotech merger with fresh branding and new brand name - vierviertel\" \/>\n<meta property=\"og:description\" content=\"Strong new name for a strong new brand. 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