{"id":23505,"date":"2016-11-30T09:35:00","date_gmt":"2016-11-30T08:35:00","guid":{"rendered":"https:\/\/referenz.vierviertel.com\/aktuelle-projekte\/healthcare-campaign-for-a-very-special-target-group\/"},"modified":"2025-03-07T17:07:30","modified_gmt":"2025-03-07T16:07:30","slug":"healthcare-campaign-for-a-very-special-target-group","status":"publish","type":"project","link":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/healthcare-campaign-for-a-very-special-target-group\/","title":{"rendered":"Healthcare campaign for a very special target group"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Difficult topics &#8211; simply communicated<\/h2>\n\n<p>The collaboration with the Institute for Quality and Efficiency in Health Care began as part of a competition. Its main task is to compile and publish information on current health issues for all citizens &#8211; as neutrally and comprehensibly as possible.   <\/p>\n\n<p>This gave rise to the idea of launching a campaign aimed specifically at the so-called &#8220;socially disadvantaged&#8221;. After all, access to reliable information is not a matter of course for this target group in particular.   <\/p>\n\n<p>The brief for vierviertel was to develop a concept for how to get this special target group interested in a health topic while at the same time conveying all the key facts about the relevant clinical picture as quickly and comprehensibly as possible. According to the motto: raise awareness without scaring off &#8211; inform without lecturing. <\/p>\n\n<p>The result is a series of large-format posters that are placed in suitable locations such as health authorities, clinics or social institutions. These are accompanied by corresponding background flyers with more in-depth information. The entire topic was presented in as structured and catchy a form as possible &#8211; with the help of intermediate headings, short and clear statements as well as explanatory pictograms and graphics.    <\/p>\n\n<p>In addition to &#8220;first aid&#8221; with practical tips and essential information on specific disease topics, the campaign naturally also aims to refer people to the extensive range of information available on the dedicated website &#8220;gesundheitsinformation.de&#8221;. To make access easier, QR codes have been placed on all communication media, which link directly to the relevant topic pages. <\/p>\n\n<p><\/p>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/IQW_kundenbild_968x605.jpg\" alt=\"\" class=\"wp-image-5859\"\/><figcaption>Three campaign motifs, posters<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/IQW_2_flyer_titelseiten_968x605.jpg\" alt=\"\" class=\"wp-image-5858\"\/><figcaption>Three themed flyers<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/IQW_3_flyer_innenseite_968x605_2.jpg\" alt=\"\" class=\"wp-image-5942\"\/><figcaption>Topic flyer &#8220;Fever in children&#8221;<\/figcaption><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Difficult topics &#8211; simply communicated. Healthcare campaign for a very special target group <\/p>\n","protected":false},"author":1,"featured_media":21856,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[3339,3322,3340,3312],"project_tag":[],"class_list":["post-23505","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-classic-advertising","project_category-institutes-foundations-clubs-and-associations","project_category-iqwig-institute-for-quality-and-efficiency-in-health-care","project_category-news-blog-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Healthcare campaign for a very special target group - vierviertel<\/title>\n<meta name=\"description\" content=\"Difficult topics - simply communicated. 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