{"id":23503,"date":"2016-09-10T12:01:00","date_gmt":"2016-09-10T10:01:00","guid":{"rendered":"https:\/\/referenz.vierviertel.com\/aktuelle-projekte\/corporate-design-relaunch-with-a-clear-line\/"},"modified":"2025-03-07T17:07:29","modified_gmt":"2025-03-07T16:07:29","slug":"corporate-design-relaunch-with-a-clear-line","status":"publish","type":"project","link":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/corporate-design-relaunch-with-a-clear-line\/","title":{"rendered":"Corporate design relaunch with a clear line"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">vierviertel designs a powerful appearance for Cologne&#8217;s theater<\/h2>\n\n<p>A new era began with the current season at the Theater im Bauturm: after 21 years, Gerhardt Haag handed over the management of the theater to Laurenz Leky, Bernd Schlenkrich and Dr. Ren\u00e9 Michaelsen. As an agency, we too have been working with the traditional Cologne theater for 16 years. We are therefore all the more delighted that the new directors have once again entrusted us with the <span style=\"font-weight: bold&#9;\">corporate design relaunch<\/span>. It was particularly exciting for us to take a fresh look at the personality of the cultural institution &#8211; with the colorful history of the theater in mind, but open to all new possibilities.   <br\/><br\/>Radical is the keyword that has accompanied us throughout the entire development phase. Radically clear, radically simple was the brief. We started with a logo that is almost astonishing in its obviousness: it is straightforward, clear, reduced to its core. The &#8220;T in the B&#8221; stands powerfully for itself and needs no further explanation. It works just as well in small image sizes as it does as a graffiti stencil.      <br\/><br\/>The clear edge runs through the entire corporate design. The long-standing corporate color red has been refreshed and now appears even more vibrant. All means of communication &#8211; whether posters, signage or even beer mats &#8211; are united by a reduction to the essentials: in the composition, in the color scheme, in the typography. The minimalist design also serves to make the advertising material recognizable and easy to understand, because as a cultural institution, the theater cannot initiate blanket campaigns.   <br\/><br\/>We as an agency are proud to have convinced the new theater management of our &#8220;stage qualities&#8221; and are happy about the successful new start!<\/p>\n\n<p><\/p>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/TiB_KUNDE_logo_2_968x605.jpg\" alt=\"\" class=\"wp-image-5559\"\/><figcaption>Striking sign and clear colors<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/TiB_logo_varianten_968x605.jpg\" alt=\"\" class=\"wp-image-5376\"\/><figcaption>Variant of the sign<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/TiB_tshirt_1_968x605.jpg\" alt=\"\" class=\"wp-image-5567\"\/><figcaption>Use of the logo<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/TIB_Workshop_1_968x605.jpg\" alt=\"\" class=\"wp-image-5763\"\/><figcaption>Theater director Laurenz Leky during the presentation of the designs<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/TIB_Workshop_3_968x605.jpg\" alt=\"\" class=\"wp-image-5569\"\/><figcaption>Presentation and coordination of the drafts  <\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/TiB_ukele-hose_968x605.jpg\" alt=\"\" class=\"wp-image-5475\"\/><figcaption>Premiere posters  <\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/TiB_carta-shortlist_968x605.jpg\" alt=\"\" class=\"wp-image-5751\"\/><figcaption>Posters for theater events<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/TiB_petermann_968x605.jpg\" alt=\"\" class=\"wp-image-5561\"\/><figcaption>Poster and premiere leaflet at the same time<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/TiB_sammlung_DER-SIEBTE-KONTINENT_968X605.jpg\" alt=\"\" class=\"wp-image-5663\"\/><figcaption>Poster and premiere leaflet at the same time  <\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/TiB_postkarten_968x605.jpg\" alt=\"\" class=\"wp-image-5470\"\/><figcaption>Postcard advertising for the plays<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/TIB-Falt-Hose_968x605.jpg\" alt=\"\" class=\"wp-image-5764\"\/><figcaption>Premiere flyer based on the poster<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/TIB-MoProg_2-968x605.jpg\" alt=\"\" class=\"wp-image-5570\"\/><figcaption>14-page program leaflet  <\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/TIB-MoProg_1-968x605.jpg\" alt=\"\" class=\"wp-image-5384\"\/><figcaption>14-page program leaflet<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/TiB_schild_1_968x605.jpg\" alt=\"\" class=\"wp-image-5664\"\/><figcaption>The new sign at the entrance to the theater<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/Theater-im-Bauturm_Plagiat_968x605.jpg\" alt=\"\" class=\"wp-image-5649\"\/><figcaption>Hardly published &#8211; already copied<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/TIB-Anzeige0011_968x605.jpg\" alt=\"\" class=\"wp-image-5383\"\/><figcaption>Advertisement in city magazine<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/20170221_vierviertel_referenzen_TIB-Bierdeckel_968x605.jpg\" alt=\"\" class=\"wp-image-5673\"\/><figcaption>K\u00f6lsch stands for culture<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/TiB_KUNDE_logo_4_968x605.jpg\" alt=\"\" class=\"wp-image-5657\"\/><figcaption>Possible variations of the sign<\/figcaption><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>vierviertel designs a powerful image for the Cologne theater. Corporate design relaunch with a clear line <\/p>\n","protected":false},"author":1,"featured_media":21667,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[3337,3318,3307,3312,3338],"project_tag":[],"class_list":["post-23503","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-art-music-theater-and-culture","project_category-branding-en","project_category-corporate-design-en","project_category-news-blog-en","project_category-theater-in-the-building-tower"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Corporate design relaunch with a clear line - vierviertel<\/title>\n<meta name=\"description\" content=\"vierviertel designs a powerful image for the Cologne theater. Corporate design relaunch with a clear line\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referenz.vierviertel.com\/en\/case-studies\/corporate-design-relaunch-with-a-clear-line\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate design relaunch with a clear line - vierviertel\" \/>\n<meta property=\"og:description\" content=\"vierviertel designs a powerful image for the Cologne theater. 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