{"id":23501,"date":"2016-07-21T23:00:00","date_gmt":"2016-07-21T21:00:00","guid":{"rendered":"https:\/\/referenz.vierviertel.com\/aktuelle-projekte\/positioning-of-the-new-biotech-brand-after-the-merger\/"},"modified":"2025-03-07T17:07:29","modified_gmt":"2025-03-07T16:07:29","slug":"positioning-of-the-new-biotech-brand-after-the-merger","status":"publish","type":"project","link":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/positioning-of-the-new-biotech-brand-after-the-merger\/","title":{"rendered":"Positioning of the new biotech brand after the merger"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">The first step is to define the content and direction of the new brand<\/h2>\n\n<p>The merger of two renowned companies is a major challenge for everyone involved &#8211; but also a great opportunity. In a comprehensive workshop with the managing directors, the vierviertel agency accompanied the merger of the companies evocatal and aevotis and the positioning of the new biotech brand evoxx.   <\/p>\n\n<p>The analysis of the company&#8217;s performance, values and attitude served as the basis for formulating the new brand essence: &#8220;Functional ingredients for healthy nutrition&#8221;. This sentence not only defines the evoxx brand in contrast to the competition, but also created the basis for the development of the corporate design and the brand name. <\/p>\n\n<p><\/p>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/evoxx_logo_4_sw_968x605.jpg\" alt=\"\" class=\"wp-image-5790\"\/><figcaption>Positioning &#8211; evocatal and aevotis become evoxx after merger &#8211; evoxx  <\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/evoxx_logo_2_968x605.jpg\" alt=\"\" class=\"wp-image-5528\"\/><figcaption>evoxx word mark<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/evoxx_logo_5_968x605.jpg\" alt=\"\" class=\"wp-image-5529\"\/><figcaption>The brand and corporate colors<\/figcaption><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The first step is to define the content and direction of the new brand. Positioning of the new biotech brand after the merger <\/p>\n","protected":false},"author":1,"featured_media":21253,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[3318,3336,3299,3327],"project_tag":[],"class_list":["post-23501","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-branding-en","project_category-evoxx-technology-gmbh-en","project_category-healthcare-and-life-science","project_category-positioning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Positioning of the new biotech brand after the merger - vierviertel<\/title>\n<meta name=\"description\" content=\"The first step is to define the content and direction of the new brand. Positioning of the new biotech brand after the merger\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referenz.vierviertel.com\/en\/case-studies\/positioning-of-the-new-biotech-brand-after-the-merger\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Positioning of the new biotech brand after the merger - vierviertel\" \/>\n<meta property=\"og:description\" content=\"The first step is to define the content and direction of the new brand. Positioning of the new biotech brand after the merger\" \/>\n<meta property=\"og:url\" content=\"https:\/\/referenz.vierviertel.com\/en\/case-studies\/positioning-of-the-new-biotech-brand-after-the-merger\/\" \/>\n<meta property=\"og:site_name\" content=\"vierviertel\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vierviertel\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-07T16:07:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/evoxx_workshop_4_968x605.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"968\" \/>\n\t<meta property=\"og:image:height\" content=\"605\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@vierviertel\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/positioning-of-the-new-biotech-brand-after-the-merger\\\/\",\"url\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/positioning-of-the-new-biotech-brand-after-the-merger\\\/\",\"name\":\"Positioning of the new biotech brand after the merger - vierviertel\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/positioning-of-the-new-biotech-brand-after-the-merger\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/positioning-of-the-new-biotech-brand-after-the-merger\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/referenz.vierviertel.com\\\/wp-content\\\/uploads\\\/evoxx_workshop_4_968x605.jpg\",\"datePublished\":\"2016-07-21T21:00:00+00:00\",\"dateModified\":\"2025-03-07T16:07:29+00:00\",\"description\":\"The first step is to define the content and direction of the new brand. 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