{"id":23489,"date":"2017-12-14T11:48:00","date_gmt":"2017-12-14T10:48:00","guid":{"rendered":"https:\/\/referenz.vierviertel.com\/aktuelle-projekte\/the-brand-name-was-newly-developed\/"},"modified":"2025-03-07T16:55:42","modified_gmt":"2025-03-07T15:55:42","slug":"the-brand-name-was-newly-developed","status":"publish","type":"project","link":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/the-brand-name-was-newly-developed\/","title":{"rendered":"The brand name was newly developed"},"content":{"rendered":"\n

A name like a value proposition<\/h2>\n\n

As part of the brand relaunch, one of our tasks was to develop a new brand name. The results of the previous positioning workshop provided us with key pointers for this process. Since a larger committee had to be involved in the naming process, we decided on a strategy that started with the broadest possible presentation of ideas in order to then work out the final favorite together in further stages of an elimination process. <\/p>\n\n

The new brand name “FINDEFIX” fulfills the previously defined criteria. It is modern, memorable and so direct that it can be understood as a value proposition. At the same time, as a proper name, it is very appealing and reminds us of IDEFIX, the dog from Asterix. <\/p>\n\n

Further information on brand names can be found here.<\/p>\n\n

<\/p>\n\n

\"\"
Name development. From the presentation <\/figcaption><\/figure><\/div>\n\n
\"\"
New name, new brand<\/figcaption><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"

As part of the brand relaunch and repositioning, a new brand name was developed for FINDEFIX<\/p>\n","protected":false},"author":1,"featured_media":22532,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[3315,3328,3318,3307,3326,3322,3327],"project_tag":[],"class_list":["post-23489","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-brand-integration","project_category-brand-name","project_category-branding-en","project_category-corporate-design-en","project_category-findefix-the-pet-register-of-the-german-animal-welfare-association","project_category-institutes-foundations-clubs-and-associations","project_category-positioning"],"yoast_head":"\nThe brand name was newly developed - vierviertel<\/title>\n<meta name=\"description\" content=\"As part of the brand relaunch and repositioning, a new brand name was developed for FINDEFIX\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referenz.vierviertel.com\/en\/case-studies\/the-brand-name-was-newly-developed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The brand name was newly developed - 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