{"id":23487,"date":"2017-12-14T11:48:00","date_gmt":"2017-12-14T10:48:00","guid":{"rendered":"https:\/\/referenz.vierviertel.com\/aktuelle-projekte\/definition-and-guide-the-corporate-design-manual\/"},"modified":"2025-03-07T16:55:42","modified_gmt":"2025-03-07T15:55:42","slug":"definition-and-guide-the-corporate-design-manual","status":"publish","type":"project","link":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/definition-and-guide-the-corporate-design-manual\/","title":{"rendered":"Definition and guide &#8211; the corporate design manual"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Basis for a uniform and consistent brand presence<\/h2>\n\n<p>In order to ensure that the new corporate design is implemented uniformly and consistently over a longer period of time and with the involvement of various internal and external employees, all key components and their handling are set out in a corresponding manual.<\/p>\n\n<p>Logo, color, typography and specific design elements are the basic elements of corporate design. How they are applied is described with the help of design rules and illustrated using examples. <\/p>\n\n<p>The more consistently the elements of the corporate identity interact in all their forms, the more convincing the brand development will be.<\/p>\n\n<p><\/p>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/FINDEFIX_Farben_968x605.jpg\" alt=\"\" class=\"wp-image-11157\"\/><figcaption>The design manual documents all the specifications of the new corporate design<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/FINDEFIX_Manuel01_1920x1200-1200x750.jpg\" alt=\"\" class=\"wp-image-11161\"\/><figcaption>Excerpt from the design manual. Here is the basic layout <\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/FINDEFIX_Manuel02_1920x1200-1200x750.jpg\" alt=\"\" class=\"wp-image-11162\"\/><figcaption>Excerpt from the design manual. Here color climate and color definitions <\/figcaption><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brand relaunch with a precision landing: Repositioning of the brand name, brand design through to the live launch of the new website on schedule<\/p>\n","protected":false},"author":1,"featured_media":22467,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[3315,3328,3318,3307,3326,3322,3327],"project_tag":[],"class_list":["post-23487","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-brand-integration","project_category-brand-name","project_category-branding-en","project_category-corporate-design-en","project_category-findefix-the-pet-register-of-the-german-animal-welfare-association","project_category-institutes-foundations-clubs-and-associations","project_category-positioning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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