{"id":23481,"date":"2017-12-14T11:48:00","date_gmt":"2017-12-14T10:48:00","guid":{"rendered":"https:\/\/referenz.vierviertel.com\/aktuelle-projekte\/customized-branding-for-the-bonn-ngo\/"},"modified":"2025-03-07T16:54:14","modified_gmt":"2025-03-07T15:54:14","slug":"customized-branding-for-the-bonn-ngo","status":"publish","type":"project","link":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/customized-branding-for-the-bonn-ngo\/","title":{"rendered":"Customized branding for the Bonn NGO"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Advantage of a systematic brand relaunch<\/h2>\n\n<p>The branding process of the &#8220;German Pet Register&#8221; began with an analysis of the current situation, continued with a positioning workshop, the subsequent development of the new name &#8220;FINDEFIX&#8221; and was finally completed with a customized corporate design.<\/p>\n\n<p>The visual realization of the name in the form of a word-image mark creates the desired reference to the animal world. The illustration used in the logo is deliberately designed so that it could represent both cats and dogs (the two main types of pets). The figure, which has already been named &#8220;FINDI&#8221; internally, becomes an independent design element and thus also a real popular figure.  <\/p>\n\n<p>Starting from these basic elements, a brand design was created that conveys a clear and modern impression through the choice of colors, typography and formal structure. At the same time, the basic design is pleasantly restrained and thus provides a platform to achieve the desired emotional and differentiated appeal with the help of changing animal motifs. <\/p>\n\n<p><\/p>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/FINDEFIX_Manuel-Cover_968x605-1.jpg\" alt=\"\" class=\"wp-image-11198\"\/><figcaption>The design manual documents the specifications of the new corporate design<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/FINDEFIX_Ubersicht-Divers-1_968x605.jpg\" alt=\"\" class=\"wp-image-11199\"\/><figcaption>Implementation of the new brand design. Business communication and advertising material here <\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/FINDEFIX_Folder02_968x605-2.jpg\" alt=\"\" class=\"wp-image-11200\"\/><figcaption>Implementation of the new brand design. Here flyer <\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/FINDEFIX_Zusatz_2_968x605-1.jpg\" alt=\"\" class=\"wp-image-11201\"\/><figcaption>Implementation of the new brand design. Registration form here <\/figcaption><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brand relaunch with a precision landing: Repositioning of the brand name, brand design through to the live launch of the new website on schedule<\/p>\n","protected":false},"author":1,"featured_media":22482,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[3315,3328,3318,3307,3326,3322,3327],"project_tag":[],"class_list":["post-23481","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-brand-integration","project_category-brand-name","project_category-branding-en","project_category-corporate-design-en","project_category-findefix-the-pet-register-of-the-german-animal-welfare-association","project_category-institutes-foundations-clubs-and-associations","project_category-positioning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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