{"id":23471,"date":"2018-04-09T12:24:00","date_gmt":"2018-04-09T10:24:00","guid":{"rendered":"https:\/\/referenz.vierviertel.com\/aktuelle-projekte\/market-offensive-with-new-branding-in-biotech\/"},"modified":"2025-03-07T16:52:40","modified_gmt":"2025-03-07T15:52:40","slug":"market-offensive-with-new-branding-in-biotech","status":"publish","type":"project","link":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/market-offensive-with-new-branding-in-biotech\/","title":{"rendered":"Market offensive with new branding in biotech"},"content":{"rendered":"\n\n[et_pb_section admin_label=&#8221;section&#8221;]\n\t\t[et_pb_row admin_label=&#8221;row&#8221;]\n\t\t\t[et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Text&#8221;]<!-- divi:heading -->\n<h2>Efficient brand development for rapid success<\/h2>\n<!-- \/divi:heading -->\n\n<!-- divi:paragraph -->\n<p>The Lunaris technology developed by Ayoxxa has been ready for the market since 2017 and is set to assert itself in an innovation-driven environment. For this reason, vierviertel was given the task of optimizing the company&#8217;s branding.   <\/p>\n<!-- \/divi:paragraph -->\n\n<!-- divi:paragraph -->\n<p><\/p>\n<!-- \/divi:paragraph -->\n\n<!-- divi:paragraph -->\n<p>The prerequisite for successful marketing is a clear and strong brand identity &#8211; and we had to bring this to life in a comparatively short space of time. A consistent image with information materials for marketing and sales were the first building blocks that we tackled in the branding process. <\/p>\n<!-- \/divi:paragraph -->\n\n<!-- divi:paragraph -->\n<p>The focus was on the further development of the brand logo. It was to become more striking and stronger, conveying Ayoxxa&#8217;s innovative strength at first glance. At the same time, it had to be suitable for all common production methods and also show uniformity in the variation.    <\/p>\n<!-- \/divi:paragraph -->\n\n<!-- divi:paragraph -->\n<p><\/p>\n<!-- \/divi:paragraph -->\n\n<!-- divi:paragraph -->\n<p>In addition, Ayoxxa also needed a basis for the Lunaris product brand. It was imperative for us that its design should also be coherently integrated into the brand image and leave room for further development. The system we developed is based on a specially developed font. The orange color scheme appears bright and open and thus refers to the claim to innovation. At the same time, we have opted for a lot of white space &#8211; so the new image fits both the research-based biotech sector and pharmaceutical development.    <\/p>\n<!-- \/divi:paragraph -->\n\n<!-- divi:paragraph -->\n<p><\/p>\n<!-- \/divi:paragraph -->\n\n<!-- divi:image {\"align\":\"center\",\"id\":11103,\"sizeSlug\":\"large\",\"className\":\"blog-content-img\"} -->\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_Logo_968x605-aktualisieren-1-1.jpg\" alt=\"\" class=\"wp-image-11103\"><figcaption>Corporate brand<\/figcaption><\/figure><\/div>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"align\":\"center\",\"id\":11104,\"sizeSlug\":\"large\",\"className\":\"blog-content-img\"} -->\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_Lunaris-3_968x605-aktualisieren-1-1.jpg\" alt=\"\" class=\"wp-image-11104\"><figcaption>System of product brands<\/figcaption><\/figure><\/div>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"align\":\"center\",\"id\":11106,\"sizeSlug\":\"large\",\"className\":\"blog-content-img\"} -->\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_Visitenkarte_968x605-1.jpg\" alt=\"\" class=\"wp-image-11106\"><figcaption>Business cards<\/figcaption><\/figure><\/div>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"align\":\"center\",\"id\":5597,\"sizeSlug\":\"large\",\"className\":\"blog-content-img\"} -->\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_Flyer-04_968x605.jpg\" alt=\"\" class=\"wp-image-5597\"><figcaption>Product communication &#8211; standards for the design of front pages<\/figcaption><\/figure><\/div>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"align\":\"center\",\"id\":5502,\"sizeSlug\":\"large\",\"className\":\"blog-content-img\"} -->\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_Flyer-05_968x605.jpg\" alt=\"\" class=\"wp-image-5502\"><figcaption>Product communication &#8211; standards for the design of front pages<\/figcaption><\/figure><\/div>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"align\":\"center\",\"id\":5697,\"sizeSlug\":\"large\",\"className\":\"blog-content-img\"} -->\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_Flyer-02_968x605.jpg\" alt=\"\" class=\"wp-image-5697\"><figcaption>Product communication &#8211; front pages<\/figcaption><\/figure><\/div>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"align\":\"center\",\"id\":5403,\"sizeSlug\":\"large\",\"className\":\"blog-content-img\"} -->\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_Flyer-07_968x605.jpg\" alt=\"\" class=\"wp-image-5403\"><figcaption>Product communication &#8211; front pages<\/figcaption><\/figure><\/div>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"align\":\"center\",\"id\":5402,\"sizeSlug\":\"large\",\"className\":\"blog-content-img\"} -->\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_Flyer-01_968x605.jpg\" alt=\"\" class=\"wp-image-5402\"><figcaption>Product communication &#8211; inside double page<\/figcaption><\/figure><\/div>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"align\":\"center\",\"id\":5699,\"sizeSlug\":\"large\",\"className\":\"blog-content-img\"} -->\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_Print-1_968x605.jpg\" alt=\"\" class=\"wp-image-5699\"><figcaption>Advertisement for trade journal \/ Company Fact Sheet<\/figcaption><\/figure><\/div>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"align\":\"center\",\"id\":4438,\"sizeSlug\":\"large\",\"className\":\"blog-content-img\"} -->\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"802\" height=\"502\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/csm_AYOXXA_Print-2_968x605.jpg\" alt=\"\" class=\"wp-image-4438\"><figcaption>Application Note \/ Manual cover page<\/figcaption><\/figure><\/div>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"align\":\"center\",\"id\":11113,\"sizeSlug\":\"large\",\"className\":\"blog-content-img\"} -->\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_RollUp-3stueck-schmal_968x605_NEU.jpg\" alt=\"\" class=\"wp-image-11113\"><figcaption>Roll-up display<\/figcaption><\/figure><\/div>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"align\":\"center\",\"id\":5503,\"sizeSlug\":\"large\",\"className\":\"blog-content-img\"} -->\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_Schreibblock_968x605.jpg\" alt=\"\" class=\"wp-image-5503\"><figcaption>Writing pad<\/figcaption><\/figure><\/div>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"align\":\"center\",\"id\":4433,\"sizeSlug\":\"large\",\"className\":\"blog-content-img\"} -->\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"802\" height=\"502\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/csm_AYOXXA_Pictogram-09_968x605.jpg\" alt=\"\" class=\"wp-image-4433\"><figcaption>Buttons for target markets: Inflammation, Ophthalmology, Immuno-Oncology<\/figcaption><\/figure><\/div>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"align\":\"center\",\"id\":4434,\"sizeSlug\":\"large\",\"className\":\"blog-content-img\"} -->\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"802\" height=\"502\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/csm_AYOXXA_Pictogram-10_968x605.jpg\" alt=\"\" class=\"wp-image-4434\"><figcaption>Buttons for product communication<\/figcaption><\/figure><\/div>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"align\":\"center\",\"id\":4430,\"sizeSlug\":\"large\",\"className\":\"blog-content-img\"} -->\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"802\" height=\"502\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/csm_AYOXXA_Pictogram-01_968x605.jpg\" alt=\"\" class=\"wp-image-4430\"><figcaption>Icon: Science to clinic<\/figcaption><\/figure><\/div>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"align\":\"center\",\"id\":4431,\"sizeSlug\":\"large\",\"className\":\"blog-content-img\"} -->\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"802\" height=\"502\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/csm_AYOXXA_Pictogram-02_968x605.jpg\" alt=\"\" class=\"wp-image-4431\"><figcaption>Icon: Data to insight<\/figcaption><\/figure><\/div>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"align\":\"center\",\"id\":4432,\"sizeSlug\":\"large\",\"className\":\"blog-content-img\"} -->\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"802\" height=\"502\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/csm_AYOXXA_Pictogram-03_968x605.jpg\" alt=\"\" class=\"wp-image-4432\"><figcaption>Icon: Sample selection freedom<\/figcaption><\/figure><\/div>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"align\":\"center\",\"id\":4435,\"sizeSlug\":\"large\",\"className\":\"blog-content-img\"} -->\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"802\" height=\"502\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/csm_AYOXXA_Pictogram-11_968x605.jpg\" alt=\"\" class=\"wp-image-4435\"><figcaption>Icon: Customized process  <\/figcaption><\/figure><\/div>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"align\":\"center\",\"id\":4436,\"sizeSlug\":\"large\",\"className\":\"blog-content-img\"} -->\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"802\" height=\"502\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/csm_AYOXXA_Pictogram-12_968x605.jpg\" alt=\"\" class=\"wp-image-4436\"><figcaption>Icon: Low sample volume<\/figcaption><\/figure><\/div>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"align\":\"center\",\"id\":11115,\"sizeSlug\":\"large\",\"className\":\"blog-content-img\"} -->\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/Vorlage_AYOXXA-VALUE-CREATION_1920x1200_w-1200x750.jpg\" alt=\"\" class=\"wp-image-11115\"><figcaption>PowerPoint presentation &#8211; Briefing<\/figcaption><\/figure><\/div>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"align\":\"center\",\"id\":11116,\"sizeSlug\":\"large\",\"className\":\"blog-content-img\"} -->\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/vierviertel_VALUE-CREATION_20180115_1920x1200_w-1200x750.jpg\" alt=\"\" class=\"wp-image-11116\"><figcaption>PowerPoint presentation &#8211; Result<\/figcaption><\/figure><\/div>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"align\":\"center\",\"id\":5782,\"sizeSlug\":\"large\",\"className\":\"blog-content-img\"} -->\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_BioChips-Grafik_968x605.jpg\" alt=\"\" class=\"wp-image-5782\"><figcaption>Infographics for web and print<\/figcaption><\/figure><\/div>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"align\":\"center\",\"id\":4428,\"sizeSlug\":\"large\",\"className\":\"blog-content-img\"} -->\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"802\" height=\"502\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/csm_AYOXXA_KitBox-ohne_968x605.jpg\" alt=\"\" class=\"wp-image-4428\"><figcaption>Product presentation: Basis for the creation of product images  <\/figcaption><\/figure><\/div>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"align\":\"center\",\"id\":5404,\"sizeSlug\":\"large\",\"className\":\"blog-content-img\"} -->\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_KitBox_968x605.jpg\" alt=\"\" class=\"wp-image-5404\"><figcaption>Product presentation: Kit box with specific label and scope of delivery<\/figcaption><\/figure><\/div>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"align\":\"center\",\"id\":5405,\"sizeSlug\":\"large\",\"className\":\"blog-content-img\"} -->\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_LunarisReader_968x605.jpg\" alt=\"\" class=\"wp-image-5405\"><figcaption>Product presentation: Based on individual photo shoots<\/figcaption><\/figure><\/div>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"align\":\"center\",\"id\":5700,\"sizeSlug\":\"large\",\"className\":\"blog-content-img\"} -->\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_Prozess_968x605.jpg\" alt=\"\" class=\"wp-image-5700\"><figcaption>Product presentation: Based on individual photo shoots<\/figcaption><\/figure><\/div>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"align\":\"center\",\"id\":5400,\"sizeSlug\":\"large\",\"className\":\"blog-content-img\"} -->\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_Beschilderung-05_968x605.jpg\" alt=\"\" class=\"wp-image-5400\"><figcaption>Signage for personal offices<\/figcaption><\/figure><\/div>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"align\":\"center\",\"id\":4423,\"sizeSlug\":\"large\",\"className\":\"blog-content-img\"} -->\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"802\" height=\"502\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/csm_AYOXXA_Beschilderung-06_968x605.jpg\" alt=\"\" class=\"wp-image-4423\"><figcaption>Signage for common rooms  <\/figcaption><\/figure><\/div>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"align\":\"center\",\"id\":5595,\"sizeSlug\":\"large\",\"className\":\"blog-content-img\"} -->\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_Beschilderung-04_968x605.jpg\" alt=\"\" class=\"wp-image-5595\"><figcaption>Signage for common rooms<\/figcaption><\/figure><\/div>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"align\":\"center\",\"id\":11119,\"sizeSlug\":\"large\",\"className\":\"blog-content-img\"} -->\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/20170928-AYOXXA-open-house-0024_.jpg\" alt=\"\" class=\"wp-image-11119\"><figcaption>Opening of the new offices<\/figcaption><\/figure><\/div>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"align\":\"center\",\"id\":5594,\"sizeSlug\":\"large\",\"className\":\"blog-content-img\"} -->\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_Ausstattung-3_968x605.jpg\" alt=\"\" class=\"wp-image-5594\"><figcaption>Planning the equipment, seating and mobile room dividers<\/figcaption><\/figure><\/div>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"align\":\"center\",\"id\":5500,\"sizeSlug\":\"large\",\"className\":\"blog-content-img\"} -->\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_Ansicht-Planung-NEU_968x605.jpg\" alt=\"\" class=\"wp-image-5500\"><figcaption>Planning of mobile room dividers with product presentation<\/figcaption><\/figure><\/div>\n<!-- \/divi:image -->\n\n<!-- divi:image {\"align\":\"center\",\"id\":4419,\"sizeSlug\":\"large\",\"className\":\"blog-content-img\"} -->\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"802\" height=\"502\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/csm_AYOXXA_Ausstattung-1-NEU_968x605.jpg\" alt=\"\" class=\"wp-image-4419\"><figcaption>Movable furniture elements as room dividers<\/figcaption><\/figure><\/div>\n<!-- \/divi:image -->[\/et_pb_text][\/et_pb_column]\n\t\t[\/et_pb_row]\n\t[\/et_pb_section]\n\n","protected":false},"excerpt":{"rendered":"<p>The Lunaris technology developed by Ayoxxa has been ready for the market since 2017 and is set to assert itself in an innovation-driven environment. vierviertel was given the task of launching a market offensive and optimizing the company&#8217;s branding <\/p>\n","protected":false},"author":1,"featured_media":22457,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[3316,3318,3299,3312],"project_tag":[],"class_list":["post-23471","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-ayoxxa-en","project_category-branding-en","project_category-healthcare-and-life-science","project_category-news-blog-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Market offensive with new branding in biotech - vierviertel<\/title>\n<meta name=\"description\" content=\"The technology developed by Ayoxxa has been ready for the market since 2017 and is set to assert itself in an innovation-driven biotech environment. vierviertel was given the task of launching a market offensive and optimizing the company&#039;s branding\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referenz.vierviertel.com\/en\/case-studies\/market-offensive-with-new-branding-in-biotech\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Market offensive with new branding in biotech - vierviertel\" \/>\n<meta property=\"og:description\" content=\"The technology developed by Ayoxxa has been ready for the market since 2017 and is set to assert itself in an innovation-driven biotech environment. vierviertel was given the task of launching a market offensive and optimizing the company&#039;s branding\" \/>\n<meta property=\"og:url\" content=\"https:\/\/referenz.vierviertel.com\/en\/case-studies\/market-offensive-with-new-branding-in-biotech\/\" \/>\n<meta property=\"og:site_name\" content=\"vierviertel\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vierviertel\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-07T15:52:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_DEKO-GRAFIK-FLURE6_2_1920x1200.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@vierviertel\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/market-offensive-with-new-branding-in-biotech\\\/\",\"url\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/market-offensive-with-new-branding-in-biotech\\\/\",\"name\":\"Market offensive with new branding in biotech - vierviertel\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/market-offensive-with-new-branding-in-biotech\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/market-offensive-with-new-branding-in-biotech\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/referenz.vierviertel.com\\\/wp-content\\\/uploads\\\/AYOXXA_DEKO-GRAFIK-FLURE6_2_1920x1200.jpg\",\"datePublished\":\"2018-04-09T10:24:00+00:00\",\"dateModified\":\"2025-03-07T15:52:40+00:00\",\"description\":\"The technology developed by Ayoxxa has been ready for the market since 2017 and is set to assert itself in an innovation-driven biotech environment. vierviertel was given the task of launching a market offensive and optimizing the company's branding\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/market-offensive-with-new-branding-in-biotech\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/market-offensive-with-new-branding-in-biotech\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/market-offensive-with-new-branding-in-biotech\\\/#primaryimage\",\"url\":\"https:\\\/\\\/referenz.vierviertel.com\\\/wp-content\\\/uploads\\\/AYOXXA_DEKO-GRAFIK-FLURE6_2_1920x1200.jpg\",\"contentUrl\":\"https:\\\/\\\/referenz.vierviertel.com\\\/wp-content\\\/uploads\\\/AYOXXA_DEKO-GRAFIK-FLURE6_2_1920x1200.jpg\",\"width\":1920,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/market-offensive-with-new-branding-in-biotech\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Market offensive with new branding in biotech\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/\",\"name\":\"vierviertel\",\"description\":\"Werbeagentur K\u00f6ln\",\"publisher\":{\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/#organization\",\"name\":\"vierviertel\",\"url\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/referenz.vierviertel.com\\\/wp-content\\\/uploads\\\/vierviertel_page_logo.gif\",\"contentUrl\":\"https:\\\/\\\/referenz.vierviertel.com\\\/wp-content\\\/uploads\\\/vierviertel_page_logo.gif\",\"width\":119,\"height\":27,\"caption\":\"vierviertel\"},\"image\":{\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/vierviertel\\\/\",\"https:\\\/\\\/x.com\\\/vierviertel\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Market offensive with new branding in biotech - vierviertel","description":"The technology developed by Ayoxxa has been ready for the market since 2017 and is set to assert itself in an innovation-driven biotech environment. vierviertel was given the task of launching a market offensive and optimizing the company's branding","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/market-offensive-with-new-branding-in-biotech\/","og_locale":"en_US","og_type":"article","og_title":"Market offensive with new branding in biotech - vierviertel","og_description":"The technology developed by Ayoxxa has been ready for the market since 2017 and is set to assert itself in an innovation-driven biotech environment. vierviertel was given the task of launching a market offensive and optimizing the company's branding","og_url":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/market-offensive-with-new-branding-in-biotech\/","og_site_name":"vierviertel","article_publisher":"https:\/\/www.facebook.com\/vierviertel\/","article_modified_time":"2025-03-07T15:52:40+00:00","og_image":[{"width":1920,"height":1200,"url":"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_DEKO-GRAFIK-FLURE6_2_1920x1200.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@vierviertel","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/market-offensive-with-new-branding-in-biotech\/","url":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/market-offensive-with-new-branding-in-biotech\/","name":"Market offensive with new branding in biotech - vierviertel","isPartOf":{"@id":"https:\/\/referenz.vierviertel.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/market-offensive-with-new-branding-in-biotech\/#primaryimage"},"image":{"@id":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/market-offensive-with-new-branding-in-biotech\/#primaryimage"},"thumbnailUrl":"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_DEKO-GRAFIK-FLURE6_2_1920x1200.jpg","datePublished":"2018-04-09T10:24:00+00:00","dateModified":"2025-03-07T15:52:40+00:00","description":"The technology developed by Ayoxxa has been ready for the market since 2017 and is set to assert itself in an innovation-driven biotech environment. vierviertel was given the task of launching a market offensive and optimizing the company's branding","breadcrumb":{"@id":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/market-offensive-with-new-branding-in-biotech\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/referenz.vierviertel.com\/en\/case-studies\/market-offensive-with-new-branding-in-biotech\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/market-offensive-with-new-branding-in-biotech\/#primaryimage","url":"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_DEKO-GRAFIK-FLURE6_2_1920x1200.jpg","contentUrl":"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_DEKO-GRAFIK-FLURE6_2_1920x1200.jpg","width":1920,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/market-offensive-with-new-branding-in-biotech\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/referenz.vierviertel.com\/en\/"},{"@type":"ListItem","position":2,"name":"Projects","item":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/"},{"@type":"ListItem","position":3,"name":"Market offensive with new branding in biotech"}]},{"@type":"WebSite","@id":"https:\/\/referenz.vierviertel.com\/en\/#website","url":"https:\/\/referenz.vierviertel.com\/en\/","name":"vierviertel","description":"Werbeagentur K\u00f6ln","publisher":{"@id":"https:\/\/referenz.vierviertel.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/referenz.vierviertel.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/referenz.vierviertel.com\/en\/#organization","name":"vierviertel","url":"https:\/\/referenz.vierviertel.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/referenz.vierviertel.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/vierviertel_page_logo.gif","contentUrl":"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/vierviertel_page_logo.gif","width":119,"height":27,"caption":"vierviertel"},"image":{"@id":"https:\/\/referenz.vierviertel.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vierviertel\/","https:\/\/x.com\/vierviertel"]}]}},"_links":{"self":[{"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/project\/23471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/comments?post=23471"}],"version-history":[{"count":1,"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/project\/23471\/revisions"}],"predecessor-version":[{"id":23472,"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/project\/23471\/revisions\/23472"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/media\/22457"}],"wp:attachment":[{"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/media?parent=23471"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/project_category?post=23471"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/project_tag?post=23471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}