{"id":23450,"date":"2020-01-06T14:35:21","date_gmt":"2020-01-06T13:35:21","guid":{"rendered":"https:\/\/referenz.vierviertel.com\/aktuelle-projekte\/photo-shoot-for-the-new-laboratory-device\/"},"modified":"2025-03-07T16:41:56","modified_gmt":"2025-03-07T15:41:56","slug":"photo-shoot-for-the-new-laboratory-device","status":"publish","type":"project","link":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/photo-shoot-for-the-new-laboratory-device\/","title":{"rendered":"Photo shoot for the new laboratory device"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Print and web as one<\/h2>\n\n<p>For the second generation of the laboratory device LUNARIS\u2122 \n, our client Ayoxxa wanted a market launch via \ndifferent channels. From the manual to inbound marketing, we supported \nwith the launch of LUNARIS\u2122 and focused on consistent branding at\n at all levels. This also applies to the photo shoot for the \nlaboratory device.    \n<\/p>\n\n<p>In the product photography, we depicted various laboratory situations with matching accessories and staged the laboratory device as the hero. Instead of relying on generic models, we worked with actual Ayoxxa employees. LUNARIS\u2122 was photographed from its best side in a studio shoot to obtain images for the key visuals that are used on all channels. We always followed our branding guidelines: please be open and modern, yet credible and serious.   <\/p>\n\n<p><\/p>\n\n<figure class=\"wp-block-image size-large blog-content-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_LR02_Foto-Labor-1_ppt-1200x750.jpg\" alt=\"\" class=\"wp-image-12357\"\/><figcaption>Location shoot in the lab  <\/figcaption><\/figure>\n<figure class=\"wp-block-image size-large blog-content-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_LR02_Foto-Labor-3_ppt-1200x750.jpg\" alt=\"\" class=\"wp-image-12358\"\/><figcaption>The components of the system  <\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"<p>Print and web as one For the second generation of the laboratory device LUNARIS\u2122 , our client Ayoxxa wanted a market launch via different channels. From the manual to inbound marketing, we supported with the launch of LUNARIS\u2122 and focused on consistent branding at at all levels. This also applies to the photo shoot for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22536,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[3316,3299,3312],"project_tag":[],"class_list":["post-23450","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-ayoxxa-en","project_category-healthcare-and-life-science","project_category-news-blog-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Photo shoot for the new laboratory device - vierviertel<\/title>\n<meta name=\"description\" content=\"The visual language combines the various disciplines as a unit. In the photo shoot, we depicted various laboratory situations with matching accessories and staged the laboratory device as the hero.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referenz.vierviertel.com\/en\/case-studies\/photo-shoot-for-the-new-laboratory-device\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Photo shoot for the new laboratory device - vierviertel\" \/>\n<meta property=\"og:description\" content=\"The visual language combines the various disciplines as a unit. 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