{"id":23443,"date":"2020-01-06T15:03:47","date_gmt":"2020-01-06T14:03:47","guid":{"rendered":"https:\/\/referenz.vierviertel.com\/aktuelle-projekte\/packaging-for-the-market-launch-of-a-laboratory-instrument\/"},"modified":"2025-03-07T16:37:42","modified_gmt":"2025-03-07T15:37:42","slug":"packaging-for-the-market-launch-of-a-laboratory-instrument","status":"publish","type":"project","link":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/packaging-for-the-market-launch-of-a-laboratory-instrument\/","title":{"rendered":"Packaging for the market launch of a laboratory instrument"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Clear and factual &#8211; packaging is also communication<\/h2>\n\n<p>With the second generation of the LUNARIS\u2122 reader, \nour client Ayoxxa has further developed a successful model. We supported the market launch of the laboratory device across various\n channels \nand ensured consistent branding: factual and credible \non the one hand, modern and innovative on the other. Of course, \nwe did not exclude the packaging from this claim.    \n<\/p>\n\n<p>The outer packaging presents the laboratory device as a hero at first glance. It can be seen in a generous illustration together with the logo and claim. But that wasn&#8217;t enough for us: we wanted to continue our design concept down to the last detail to make it &#8220;tangible&#8221; in the truest sense of the word. So instead of parcel tape, we used a discreetly branded Ayoxxa adhesive roll with brand lettering. And for the quality control seal, we used our orange accent as a sticker to create a small highlight on the outer packaging.    <\/p>\n\n<p><\/p>\n\n<figure class=\"wp-block-image size-large blog-content-img\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_LR02_Box_Detail-1_auf-grau_web.jpg\" alt=\"\" class=\"wp-image-12378\"\/><figcaption>Defined placement for the required QR seal  <\/figcaption><\/figure>\n<figure class=\"wp-block-image size-large blog-content-img\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_LR02_Box_Rollbrett_Laborflur_web.jpg\" alt=\"\" class=\"wp-image-12379\"\/><figcaption>Single-color black application of the corporate design  <\/figcaption><\/figure>\n<figure class=\"wp-block-image size-large blog-content-img\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"605\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_LR02_Box_Kleberolle_web.jpg\" alt=\"\" class=\"wp-image-12380\"\/><figcaption>Paper adhesive tape to match the cardboard material: readable in two directions<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"<p>Clear and factual &#8211; packaging is also communication With the second generation of the LUNARIS\u2122 reader, our client Ayoxxa has further developed a successful model. We supported the market launch of the laboratory device across various channels and ensured consistent branding: factual and credible on the one hand, modern and innovative on the other. Of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22543,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[3316,3299,3312],"project_tag":[],"class_list":["post-23443","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-ayoxxa-en","project_category-healthcare-and-life-science","project_category-news-blog-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Packaging for the market launch of a laboratory instrument - vierviertel<\/title>\n<meta name=\"description\" content=\"Modern and reputable packaging for a new laboratory instrument puts the product in the foreground.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referenz.vierviertel.com\/en\/case-studies\/packaging-for-the-market-launch-of-a-laboratory-instrument\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging for the market launch of a laboratory instrument - 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