{"id":23433,"date":"2021-09-09T11:08:11","date_gmt":"2021-09-09T09:08:11","guid":{"rendered":"https:\/\/referenz.vierviertel.com\/aktuelle-projekte\/brand-design-for-biotechnology-start-up\/"},"modified":"2025-03-07T16:34:25","modified_gmt":"2025-03-07T15:34:25","slug":"brand-design-for-biotechnology-start-up","status":"publish","type":"project","link":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/brand-design-for-biotechnology-start-up\/","title":{"rendered":"Brand design for biotechnology start-up"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-markenzeichen-ist-programm\">Trademark is the program<\/h2>\n\n<p>The biotechnology start-up SciRhom approached us with a brief for a branding design and the development of a trademark. For the logo, the client wanted an iconographic representation of the protein iRhom2, which is at the center of the company&#8217;s research and business activities. The protein actually has the shape of a rhombus, which then also formed the formal basis for the logo.    <\/p>\n\n<p>In SciRhom, the iRhom protein is separated and only partially used. Formally, we have visualized the splitting and separation by two non-congruent rhombi, which are also aligned differently. The deliberately different coloring highlights one of the two protein components.    <\/p>\n\n<p>Reflecting the company&#8217;s abstract activities in the logo is an ambitious demand for meaningful and successful brand design that goes beyond the technical and aesthetic requirements, but one that vierviertel was happy to meet. Conveying this in a logo is, we think, also very successful. <\/p>\n\n<p><\/p>\n\n<figure class=\"wp-block-image size-large blog-content-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/SciRhom_Website2021_Bilder-Test-0210908_1-1200x750.jpg\" alt=\"\" class=\"wp-image-16906\"\/><figcaption>Dimensioned structure of the logo<\/figcaption><\/figure>\n<figure class=\"wp-block-image size-large blog-content-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/SciRhom_Website2021_Bilder-Test-0210908_2-1200x750.jpg\" alt=\"\" class=\"wp-image-16907\"\/><figcaption>Repeat\/pattern of the logo<\/figcaption><\/figure>\n<figure class=\"wp-block-image size-large blog-content-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/SciRhom_Website2021_Bilder-Test-0210908_4-1200x750.jpg\" alt=\"\" class=\"wp-image-16909\"\/><figcaption>Office equipment<\/figcaption><\/figure>\n<figure class=\"wp-block-image size-large blog-content-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/SciRhom_Website2021_Bilder-Test-0210908_7-1200x750.jpg\" alt=\"\" class=\"wp-image-16912\"\/><figcaption>Press releases\/info sheets<\/figcaption><\/figure>\n<figure class=\"wp-block-image size-large blog-content-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/SciRhom_Website2021_Bilder-Test-0210908_8-1200x750.jpg\" alt=\"\" class=\"wp-image-16913\"\/><figcaption>Rapport\/pattern of the character part of the logo<\/figcaption><\/figure>\n<figure class=\"wp-block-image size-large blog-content-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/SciRhom_Website2021_Bilder-Test-0210908_14-1200x750.jpg\" alt=\"\" class=\"wp-image-16918\"\/><figcaption>Logo and corporate color<\/figcaption><\/figure>\n<figure class=\"wp-block-image size-large blog-content-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/SciRhom_Website2021_Bilder-Test-0210908_17-1200x1200.jpg\" alt=\"\" class=\"wp-image-16921\"\/><figcaption>Website application<\/figcaption><\/figure>\n<figure class=\"wp-block-image size-large blog-content-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/SciRhom_Website2021_Bilder-Test-0210908_19-1200x750.jpg\" alt=\"\" class=\"wp-image-16923\"\/><figcaption>Application of the Corprote Design on PowerPoint slides<\/figcaption><\/figure>\n<figure class=\"wp-block-image size-large blog-content-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/SciRhom_Website2021_Bilder-Test-0210908_20-1200x750.jpg\" alt=\"\" class=\"wp-image-16924\"\/><figcaption>Application on PowerPoint slides<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"<p>Trademark is the program The biotechnology start-up SciRhom approached us with a brief for a branding design and the development of a trademark. For the logo, the client wanted an iconographic representation of the protein iRhom2, which is at the center of the company&#8217;s research and business activities. The protein actually has the shape of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22688,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[3299,3311],"project_tag":[],"class_list":["post-23433","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-healthcare-and-life-science","project_category-scirhom-gmbh-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand design for biotechnology start-up - vierviertel<\/title>\n<meta name=\"description\" content=\"Meaningful trademark for biotechnology start-up\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referenz.vierviertel.com\/en\/case-studies\/brand-design-for-biotechnology-start-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand design for biotechnology start-up - 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