{"id":23417,"date":"2021-09-23T14:50:37","date_gmt":"2021-09-23T12:50:37","guid":{"rendered":"https:\/\/referenz.vierviertel.com\/aktuelle-projekte\/social-media-for-b2b-companies\/"},"modified":"2025-03-07T16:34:46","modified_gmt":"2025-03-07T15:34:46","slug":"social-media-for-b2b-companies","status":"publish","type":"project","link":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/social-media-for-b2b-companies\/","title":{"rendered":"Social media for B2B companies"},"content":{"rendered":"\n[et_pb_section][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_text]<!-- divi:heading -->\n<h2 id=\"h-leadgenerierung-mit-linkedin-marketing\"><strong><strong>Lead generation with LinkedIn marketing<\/strong><\/strong><\/h2>\n<!-- \/divi:heading -->\n\n<!-- divi:paragraph -->\n<p>Product and awareness postings should be created to increase awareness of the company and gain new leads.<\/p>\n<!-- \/divi:paragraph -->\n\n<!-- divi:paragraph -->\n<p>We developed a strategic content plan for the management of the LinkedIn profile, both for the company profile and for the personal profile of the managing director. This included not only the development of texts for the posts, tailored to the buyer persona and the respective stages of the customer journey, but also the research of suitable hashtags and the formal adaptation of the post design to the company&#8217;s existing corporate design. <\/p>\n<!-- \/divi:paragraph -->\n\n<!-- divi:paragraph -->\n<p>On the one hand, postings were to be created for the various products and, on the other hand, postings to increase brand awareness.<\/p>\n<!-- \/divi:paragraph -->\n\n<!-- divi:paragraph -->\n<p>In order to achieve a uniform bracket of both categories and to increase the recognition value of the company, postings were developed that are formally uniform, but differ in color and typography.<\/p>\n<!-- \/divi:paragraph -->\n\n<!-- divi:paragraph -->\n<p>The posts to generate leads and increase brand awareness were formulated as questions to attract users&#8217; attention.<\/p>\n<!-- \/divi:paragraph -->\n\n<!-- divi:paragraph -->\n<p><\/p>\n<!-- \/divi:paragraph -->\n\n<!-- divi:paragraph -->\n<p><\/p>\n<!-- \/divi:paragraph -->\n\n<!-- divi:image {\"id\":16995,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"blog-content-img\"} -->\n<figure class=\"wp-block-image size-large blog-content-img\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"463\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/LinkedIn_2_GENERISCH_740px.jpg\" alt=\"\" class=\"wp-image-16995\"><figcaption>I am a headline<\/figcaption><\/figure>\n<!-- \/divi:image -->\n\n<!-- divi:paragraph -->\n<p><\/p>\n<!-- \/divi:paragraph -->[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_section et_pb_section_0 et_section_regular\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_pb_row et_pb_row_0 et_pb_equal_columns et_pb_gutters2 et_pb_row_empty\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_pb_module et_pb_text et_pb_text_0  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> Lead generation with LinkedIn marketing Product and awareness postings should be created to increase awareness of the company and gain new leads. We developed a strategic content plan for the management of the LinkedIn profile, both for the company profile and for the personal profile of the managing director. This included not only the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[3309,3308],"project_tag":[],"class_list":["post-23417","project","type-project","status-publish","hentry","project_category-kyowa-europe-gmbh-en","project_category-manufacturers-in-the-industry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social media for B2B companies - vierviertel<\/title>\n<meta name=\"description\" content=\"\u25ba Inbound marketing \u25ba Strategy development \u25baLead generation \u25ba Online marketing \u25ba LinkedIn marketing \u25ba LinkedIn strategy\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referenz.vierviertel.com\/en\/case-studies\/social-media-for-b2b-companies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social media for B2B companies - 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