{"id":23415,"date":"2022-03-18T12:16:23","date_gmt":"2022-03-18T11:16:23","guid":{"rendered":"https:\/\/referenz.vierviertel.com\/aktuelle-projekte\/exclusive-editorial-design-for-the-kienbaum-purpose-study\/"},"modified":"2025-03-11T12:47:11","modified_gmt":"2025-03-11T11:47:11","slug":"exclusive-editorial-design-for-the-kienbaum-purpose-study","status":"publish","type":"project","link":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/exclusive-editorial-design-for-the-kienbaum-purpose-study\/","title":{"rendered":"Exclusive editorial design for the &#8220;Kienbaum Purpose Study&#8221;"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-der-zweck-bestimmt-das-design\"><strong>The purpose determines the design<\/strong><\/h2>\n\n<p>After developing new design standards for various studies and reports for the consulting firm Kienbaum at the beginning of our collaboration &#8211; with the aim of achieving the greatest possible uniformity and recognizability &#8211; we were recently faced with a completely new and different task. For certain exclusive publications, a conscious decision was made to break away from the defined standards and develop a concise, independent design. In these special cases, the content or strategic orientation calls for an individual and unusual design.<br\/>The scientific surveys and studies initiated by Kienbaum itself on relevant topics and trends in the areas of leadership and human resources play a prominent role. The studies are widely read in the relevant circles and the resulting findings are highly valued.<br\/>The first study in this exclusive series was the so-called &#8220;Purpose Study&#8221;. The study was the result of a cooperation between Kienbaum and &#8220;human unlimited&#8221;.   <\/p>\n\n<p><\/p>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/KCI_Purpose_2_1300px-1200x750.jpg\" alt=\"\" class=\"wp-image-19326\"\/><figcaption>  Cover design of the research study<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/KCI_Purpose_4_1300px-1200x750.jpg\" alt=\"\" class=\"wp-image-19328\"\/><figcaption>  Table of contents  <\/figcaption><\/figure><\/div>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"904\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/KCI_Purpose_Doppelseite_2_1300px-1200x904.jpg\" alt=\"\" class=\"wp-image-19642\"\/><\/figure>\n<p>[&#8230;] &#8220;Purpose. The great unknown.&#8221; [&#8230;] provides insights into one of the hot topics of our time. There is a growing realization that the pure pursuit of profit alone has no raison d&#8217;\u00eatre. The question of &#8220;what for&#8221; is gaining fundamental importance. What does purpose have to do with leadership? What relevance does it have for new talent? What is the difference between purpose, mission and vision? <em>(Quote from Kienbaum)<\/em><\/p>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/KCI_Purpose_3_1300px-1200x750.jpg\" alt=\"\" class=\"wp-image-19318\"\/><figcaption>  Quotes  <\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/KCI_Purpose_5_1300px-1200x750.jpg\" alt=\"\" class=\"wp-image-19319\"\/><figcaption>  Example infographic  <\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image blog-content-img\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/KCI_Purpose_6_1300px-1200x750.jpg\" alt=\"\" class=\"wp-image-19321\"\/><\/figure><\/div>\n\n<p>In order to answer precisely these questions in the design, vierviertel has created a very striking and magazine-like editorial design for the Purpose Study, which features numerous illustrative graphics and diagrams to reflect the &#8220;purpose&#8221; of the study in the design. Large-format black and white portraits of executives combined with pithy quotes additionally emphasize the multi-layered aspects and current relevance of the &#8220;Purpose&#8221; idea.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The brochure on the study results impresses with its powerful design<\/p>\n","protected":false},"author":8,"featured_media":22913,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[3301,3303,3302],"project_tag":[3304,3305],"class_list":["post-23415","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-brochures-presentations","project_category-kienbaum-consulting-international-en","project_category-preview-news-blog","project_tag-day","project_tag-day-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Exclusive editorial design for the &quot;Kienbaum Purpose Study&quot; - 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