{"id":23403,"date":"2022-10-28T17:51:38","date_gmt":"2022-10-28T15:51:38","guid":{"rendered":"https:\/\/referenz.vierviertel.com\/aktuelle-projekte\/the-major-study-on-the-topic-of-ai-calls-for-an-extraordinary-design\/"},"modified":"2025-03-11T12:47:55","modified_gmt":"2025-03-11T11:47:55","slug":"the-major-study-on-the-topic-of-ai-calls-for-an-extraordinary-design","status":"publish","type":"project","link":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/the-major-study-on-the-topic-of-ai-calls-for-an-extraordinary-design\/","title":{"rendered":"The major study on the topic of “AI” calls for an extraordinary design"},"content":{"rendered":"\n

What does artificial intelligence mean for modern leadership?<\/strong><\/strong><\/h2>\n\n

For its major annual study, the consulting firm Kienbaum, in cooperation with ada (experts in collaborative learning and digital transformation), collected a wide range of data on the topic of “Leading in times of technologically supported decision-making”. The aim of the study was to find out what relevance technologies such as artificial intelligence or quantum computing have for companies, how they are changing decision-making in organizations and what implications they have for people, organizations and society.We had the pleasure of developing an appropriate design concept for this study in an open-ended process together with our clients. From many innovative approaches, a study design emerged in the end that aims to create the right framework for the exciting findings and analyses of the surveys with its components of color, abstract motifs, unusual design language and typographic elements. <\/p>\n\n

<\/p>\n\n

\"\"
Cover: Finishing with silver print and print varnish<\/figcaption><\/figure><\/div>\n\n
\"\"
Intro page with double foreword<\/figcaption><\/figure><\/div>\n\n
\"\"
Example of complex infographics<\/figcaption><\/figure><\/div>\n\n
\"\"
Chapter divider with quotation<\/figcaption><\/figure><\/div>\n\n

As a significant part of the study consisted of qualitative interviews, it was important for us to offer them the appropriate space in the form of generous pages of quotations.<\/p>\n\n

<\/p>\n\n

\"\"<\/figure><\/div>\n\n
\"\"
More quote pages<\/figcaption><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"

The brochure on the study results impresses with its powerful design<\/p>\n","protected":false},"author":2,"featured_media":22952,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[3301,3303,3302],"project_tag":[3304,3305],"class_list":["post-23403","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-brochures-presentations","project_category-kienbaum-consulting-international-en","project_category-preview-news-blog","project_tag-day","project_tag-day-2"],"yoast_head":"\nThe major study on the topic of "AI" calls for an extraordinary design - vierviertel<\/title>\n<meta name=\"description\" content=\"We had the pleasure of developing an appropriate design concept for this study in an open-ended process\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referenz.vierviertel.com\/en\/case-studies\/the-major-study-on-the-topic-of-ai-calls-for-an-extraordinary-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The major study on the topic of "AI" calls for an extraordinary design - vierviertel\" \/>\n<meta property=\"og:description\" content=\"We had the pleasure of developing an appropriate design concept for this study in an open-ended process\" \/>\n<meta property=\"og:url\" content=\"https:\/\/referenz.vierviertel.com\/en\/case-studies\/the-major-study-on-the-topic-of-ai-calls-for-an-extraordinary-design\/\" \/>\n<meta property=\"og:site_name\" content=\"vierviertel\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vierviertel\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-11T11:47:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/DSC7440-1200px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"812\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@vierviertel\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/the-major-study-on-the-topic-of-ai-calls-for-an-extraordinary-design\\\/\",\"url\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/the-major-study-on-the-topic-of-ai-calls-for-an-extraordinary-design\\\/\",\"name\":\"The major study on the topic of \\\"AI\\\" calls for an extraordinary design - vierviertel\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/the-major-study-on-the-topic-of-ai-calls-for-an-extraordinary-design\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/the-major-study-on-the-topic-of-ai-calls-for-an-extraordinary-design\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/referenz.vierviertel.com\\\/wp-content\\\/uploads\\\/DSC7440-1200px.jpg\",\"datePublished\":\"2022-10-28T15:51:38+00:00\",\"dateModified\":\"2025-03-11T11:47:55+00:00\",\"description\":\"We had the pleasure of developing an appropriate design concept for this study in an open-ended process\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/the-major-study-on-the-topic-of-ai-calls-for-an-extraordinary-design\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/the-major-study-on-the-topic-of-ai-calls-for-an-extraordinary-design\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/the-major-study-on-the-topic-of-ai-calls-for-an-extraordinary-design\\\/#primaryimage\",\"url\":\"https:\\\/\\\/referenz.vierviertel.com\\\/wp-content\\\/uploads\\\/DSC7440-1200px.jpg\",\"contentUrl\":\"https:\\\/\\\/referenz.vierviertel.com\\\/wp-content\\\/uploads\\\/DSC7440-1200px.jpg\",\"width\":1300,\"height\":812},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/the-major-study-on-the-topic-of-ai-calls-for-an-extraordinary-design\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/case-studies\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The major study on the topic of “AI” calls for an extraordinary design\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/\",\"name\":\"vierviertel\",\"description\":\"Werbeagentur K\u00f6ln\",\"publisher\":{\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/#organization\",\"name\":\"vierviertel\",\"url\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/referenz.vierviertel.com\\\/wp-content\\\/uploads\\\/vierviertel_page_logo.gif\",\"contentUrl\":\"https:\\\/\\\/referenz.vierviertel.com\\\/wp-content\\\/uploads\\\/vierviertel_page_logo.gif\",\"width\":119,\"height\":27,\"caption\":\"vierviertel\"},\"image\":{\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/vierviertel\\\/\",\"https:\\\/\\\/x.com\\\/vierviertel\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The major study on the topic of \"AI\" calls for an extraordinary design - vierviertel","description":"We had the pleasure of developing an appropriate design concept for this study in an open-ended process","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/the-major-study-on-the-topic-of-ai-calls-for-an-extraordinary-design\/","og_locale":"en_US","og_type":"article","og_title":"The major study on the topic of \"AI\" calls for an extraordinary design - vierviertel","og_description":"We had the pleasure of developing an appropriate design concept for this study in an open-ended process","og_url":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/the-major-study-on-the-topic-of-ai-calls-for-an-extraordinary-design\/","og_site_name":"vierviertel","article_publisher":"https:\/\/www.facebook.com\/vierviertel\/","article_modified_time":"2025-03-11T11:47:55+00:00","og_image":[{"width":1300,"height":812,"url":"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/DSC7440-1200px.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@vierviertel","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/the-major-study-on-the-topic-of-ai-calls-for-an-extraordinary-design\/","url":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/the-major-study-on-the-topic-of-ai-calls-for-an-extraordinary-design\/","name":"The major study on the topic of \"AI\" calls for an extraordinary design - vierviertel","isPartOf":{"@id":"https:\/\/referenz.vierviertel.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/the-major-study-on-the-topic-of-ai-calls-for-an-extraordinary-design\/#primaryimage"},"image":{"@id":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/the-major-study-on-the-topic-of-ai-calls-for-an-extraordinary-design\/#primaryimage"},"thumbnailUrl":"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/DSC7440-1200px.jpg","datePublished":"2022-10-28T15:51:38+00:00","dateModified":"2025-03-11T11:47:55+00:00","description":"We had the pleasure of developing an appropriate design concept for this study in an open-ended process","breadcrumb":{"@id":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/the-major-study-on-the-topic-of-ai-calls-for-an-extraordinary-design\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/referenz.vierviertel.com\/en\/case-studies\/the-major-study-on-the-topic-of-ai-calls-for-an-extraordinary-design\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/the-major-study-on-the-topic-of-ai-calls-for-an-extraordinary-design\/#primaryimage","url":"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/DSC7440-1200px.jpg","contentUrl":"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/DSC7440-1200px.jpg","width":1300,"height":812},{"@type":"BreadcrumbList","@id":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/the-major-study-on-the-topic-of-ai-calls-for-an-extraordinary-design\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/referenz.vierviertel.com\/en\/"},{"@type":"ListItem","position":2,"name":"Projects","item":"https:\/\/referenz.vierviertel.com\/en\/case-studies\/"},{"@type":"ListItem","position":3,"name":"The major study on the topic of “AI” calls for an extraordinary design"}]},{"@type":"WebSite","@id":"https:\/\/referenz.vierviertel.com\/en\/#website","url":"https:\/\/referenz.vierviertel.com\/en\/","name":"vierviertel","description":"Werbeagentur K\u00f6ln","publisher":{"@id":"https:\/\/referenz.vierviertel.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/referenz.vierviertel.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/referenz.vierviertel.com\/en\/#organization","name":"vierviertel","url":"https:\/\/referenz.vierviertel.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/referenz.vierviertel.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/vierviertel_page_logo.gif","contentUrl":"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/vierviertel_page_logo.gif","width":119,"height":27,"caption":"vierviertel"},"image":{"@id":"https:\/\/referenz.vierviertel.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vierviertel\/","https:\/\/x.com\/vierviertel"]}]}},"_links":{"self":[{"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/project\/23403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/comments?post=23403"}],"version-history":[{"count":3,"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/project\/23403\/revisions"}],"predecessor-version":[{"id":23636,"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/project\/23403\/revisions\/23636"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/media\/22952"}],"wp:attachment":[{"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/media?parent=23403"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/project_category?post=23403"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/project_tag?post=23403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}