{"id":24476,"date":"2026-09-25T19:12:42","date_gmt":"2026-09-25T17:12:42","guid":{"rendered":"https:\/\/referenz.vierviertel.com\/leukocare-2\/"},"modified":"2026-10-05T08:25:31","modified_gmt":"2026-10-05T06:25:31","slug":"leukocare-2","status":"publish","type":"post","link":"https:\/\/referenz.vierviertel.com\/en\/leukocare-2\/","title":{"rendered":"Leukocare"},"content":{"rendered":"

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Case<\/div>\n

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Building a high-quality sales pipeline in the specialized pharmaceutical, biotech, and CMC market<\/h1>\n

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Kunde<\/div>\n

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Branche<\/div>\n

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<\/b>Reaching relevant contacts before the competition does: For Leukocare, vierviertel developed an integrated lead generation campaign in the highly specialized segment of bispecific antibodies<\/strong>. The challenge was to target hard-to-reach decision-makers in the biotech and pharma industries with technically relevant content precisely during the evaluation phase and transition them directly into a structured sales process. Within just a few weeks, a qualified HubSpot pipeline was established, featuring informed contacts, initial sales conversations, and campaign metrics significantly above the B2B benchmark\u2014including an MQL rate that was roughly three times higher. <\/p>\n

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Leukocare is a German biotechnology company headquartered in Munich. The company helps biotech and pharmaceutical companies transform complex active ingredients into marketable drug products more quickly, with greater stability, and on a larger scale. Its focus is on data-driven formulation development and stability optimization for biologics, vaccines, viral vectors, and sterile injectables. <\/p>\n

Leukocare’s target audience consists primarily of biopharmaceutical companies, biotech firms, pharmaceutical companies, and development partners that need to solve complex formulation challenges.<\/p>\n

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Reach relevant contacts before the competition does<\/strong><\/h2>\n

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The goal was clear: to build a demonstrable pipeline in the bispecific antibodies segment within three months. The problem is structural\u2014and familiar to every biotech marketer: decision-makers are hard to reach, the evaluation process takes months, and cold outreach without substantive content doesn\u2019t get through. <\/p>\n

Added to this is the technical complexity of the topic and the challenges involved. Leukocare didn\u2019t need another visibility channel; rather, it needed a pipeline that would use relevant content to engage the right contacts in a conversation at the right time. <\/p>\n

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Objectives:<\/h3>\n
    \n
  • Generate qualified leads that are in the evaluation phase<\/li>\n
  • Build a structured pipeline in HubSpot that flows directly into the sales process<\/li>\n
  • Position Leukocare as a knowledgeable partner in the field of bispecific antibodies<\/li>\n
  • Initiate Meaningful Initial Conversations\u2014with Contacts Who Are Already Informed<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”-40px||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    Services:<\/h3>\n
      \n
    • Campaign architecture, including channel mix<\/li>\n
    • Landing Page Design, UX, and Content<\/li>\n
    • Design and Integration White Paper<\/li>\n
    • LinkedIn Ads, Google Display Retargeting – Design and Copywriting<\/li>\n
    • Google Search Ads, Keywords, and Targeting<\/li>\n
    • Email Nurturing Logic and Copy<\/li>\n
    • HubSpot Pipeline Setup, Including Reporting<\/li>\n
    • HubSpot Segmentation and Account-Based Targeting<\/li>\n
    • HubSpot Reporting<\/li>\n
    • Event Setup in Livestorm<\/li>\n
    • System Integration: HubSpot, LinkedIn, Lemlist, Framer<\/li>\n<\/ul>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ custom_padding_last_edited=”on|tablet” _builder_version=”4.27.6″ _module_preset=”default” width=”100%” width_tablet=”100%” width_phone=”80%” width_last_edited=”on|phone” max_width=”1200px” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”” custom_css_free_form=”selector .et_pb_image_wrap img {|| box-shadow: none !important;|| filter: drop-shadow(0 4px 15px rgba(0, 0, 0, 0.5));||}” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/LEUK-CASE-Whitepaper-2-frei.png” alt=”White Paper” title_text=”LEUK-CASE-White Paper 2-Free” _builder_version=”4.27.6″ _module_preset=”default” width=”100%” custom_padding=”|0px||||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

      Complex expertise is transformed into a clear conversion path<\/strong><\/h2>\n

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      vierviertel designed the UX, structure, and copy of the landing page to ensure that the complex offering was conveyed in a way that was both easy to understand and technically precise. As a result, the page became the campaign\u2019s central conversion point: it clearly communicated the value of the white paper, directed participants to the webinar, qualified relevant leads early on, and routed them directly into the HubSpot pipeline. <\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” width=”100%” width_tablet=”80%” width_phone=”90%” width_last_edited=”on|tablet” max_width=”1200px” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|phone” min_height=”1000px” min_height_tablet=”1000px” min_height_phone=”1000px” min_height_last_edited=”on|tablet” height=”1000px” max_height=”1000px” custom_margin_tablet=”-85px|115px||0px|false|false” custom_margin_phone=”-85px|16px||0px|false|false” custom_margin_last_edited=”on|tablet” custom_padding=”||0px||false|false” hover_enabled=”0″ module_alignment_tablet=”center” module_alignment_phone=”” module_alignment_last_edited=”on|tablet” global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ max_width=”100%” max_width_tablet=”80%” max_width_phone=”90%” max_width_last_edited=”on|phone” module_alignment=”left” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|tablet” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” module_alignment_tablet=”left” module_alignment_phone=”left” module_alignment_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

      In-depth expertise instead of generic awareness
      <\/strong><\/h2>\n

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      vierviertel developed ad creatives and copy specifically tailored to scientific decision-makers in the biotech and pharmaceutical industries. Within the campaign architecture, LinkedIn served as the precise entry and lead-qualification channel: Relevant target audiences and accounts were guided to white papers, webinars, and landing pages via content tailored to their specific fields. Additionally, Lemlist was integrated to continue engaging selected contacts on LinkedIn in a personalized manner and to track interactions systematically in HubSpot. <\/p>\n

      [\/et_pb_text][et_pb_image src=”https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/LEUK-CASE-LinkedIn-ADs.jpg” title_text=”LEUK-CASE LinkedIn Ads” align=”center” show_bottom_space_tablet=”” show_bottom_space_phone=”off” show_bottom_space_last_edited=”on|phone” _builder_version=”4.27.6″ _module_preset=”default” width_tablet=”” width_phone=”80%” width_last_edited=”on|tablet” max_width=”100%” min_height=”429px” min_height_tablet=”391px” min_height_phone=”300px” min_height_last_edited=”on|desktop” height=”1000px” height_tablet=”416px” height_phone=”300px” height_last_edited=”on|phone” max_height=”607px” max_height_tablet=”608px” max_height_phone=”446px” max_height_last_edited=”on|tablet” custom_margin=”||||false|false” custom_margin_tablet=”||77px|||” custom_margin_phone=”|10px|77px|10px|false|false” custom_margin_last_edited=”on|tablet” custom_padding=”|10px||10px|false|false” global_colors_info=”{}” max_width_last_edited=”on|tablet” hover_enabled=”0″ sticky_enabled=”0″ module_alignment_last_edited=”on|tablet” module_alignment_tablet=”center” max_width_tablet=”100%” max_width_phone=”100%” module_alignment_phone=”center”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.27.6″ _module_preset=”default” width=”100%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|phone” custom_margin_tablet=”30px||||false|false” custom_margin_phone=”10px||||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” custom_margin=”50px||||false|false” sticky_enabled=”0″][et_pb_column type=”2_5″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

      Google Ads<\/h2>\n

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      Technical Depth Instead of Generic Awareness
      ,<\/strong>vierviertel developed ad creatives and copy specifically tailored to scientific decision-makers in the biotech and pharma industries. Within the campaign architecture, LinkedIn served as the precise entry and qualification channel: Relevant target audiences and accounts were guided to white papers, webinars, and landing pages via content tailored to their specific needs. Additionally, Lemlist was integrated to continue engaging selected contacts on LinkedIn in a personalized manner and to track interactions systematically in HubSpot. <\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/LEUK-CASE-Google-ADs-freigestellt.jpg” title_text=”LEUK-CASE-Google-Ads-Exempt” align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.27.6″ _module_preset=”default” width=”84%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.6″ _module_preset=”default” width=”80%” max_width=”80%” module_alignment=”center” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” max_width=”80%” custom_margin=”|auto|-9px|auto|false|false” custom_margin_tablet=”||45px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”3px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ module_alignment=”center” global_colors_info=”{}”]<\/p>\n

      Results Well Above the Industry Average <\/strong><\/h2>\n

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      The campaign was consistently designed to prioritize quality over volume. This is reflected in the results: All key metrics were significantly above the typical B2B benchmarks for comparable campaigns in the life sciences sector. <\/p>\n

       <\/p>\n

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      What’s behind it:<\/h3>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.6″ _module_preset=”default” max_width=”80%” custom_margin=”||90px||false|false” custom_margin_tablet=”||45px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”3px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”-40px||||false|false” global_colors_info=”{}”]<\/p>\n

        \n
      • The MQL rate was about three times higher than the typical B2B benchmark\u2014a result of thematic precision, not the budget.<\/li>\n
      • Nearly all of the generated leads met the defined qualification criteria and were transferred directly into the sales process without any manual steps in between.<\/li>\n<\/ul>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”-40px||||false|false” global_colors_info=”{}”]<\/p>\n

          \n
        • Even within the three-month period, a number of promising initial meetings took place<\/li>\n
        • HubSpot’s architecture and nurturing logic are designed as a permanent pipeline infrastructure\u2014not as a one-time campaign.<\/li>\n<\/ul>\n

          [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.27.6″ _module_preset=”default” background_color=”#D4145A” use_background_color_gradient=”on” background_color_gradient_direction=”134deg” background_color_gradient_stops=”#f94f1b 0%|#d4145a 100%” background_color_gradient_start=”#f94f1b” background_color_gradient_end=”#d4145a” width=”90%” max_width=”90%” module_alignment=”center” min_height=”90%” max_height=”612px” custom_margin_tablet=”” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||138px||false|false” global_module=”23297″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.6″ _module_preset=”default” max_width=”1300px” min_height=”470px” custom_margin=”|auto|-121px|auto|false|false” custom_padding=”75px||45px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb content_max_width=”100%” _builder_version=”4.27.6″ _module_preset=”default” min_height=”291.5px” custom_margin=”-57px|||||” custom_padding=”16px||1px||false|false” global_colors_info=”{}”]<\/p>\n

          \n
          \n
          \n
          \n

          Similar results for your business?
          <\/span><\/h2>\n

          We specialize in biotech and life sciences companies\u2014and understand the unique characteristics of these target audiences: long decision-making cycles, scientifically savvy decision-makers, and a high level of skepticism toward generic marketing messages. If you\u2019d like to know how you can generate more qualified leads with an optimized campaign strategy, we\u2019d be happy to discuss this with you in detail. <\/span><\/p>\n

          <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

          [\/et_pb_blurb][et_pb_button button_url=”#” button_text=”Arrange a meeting” module_class=”hs-cta-trigger-button hs-cta-trigger-button-186598390359 button_large_on_orange” _builder_version=”4.27.6″ _module_preset=”834f464a-6804-4661-a690-020d1e92bfa5″ hover_enabled=”0″ global_colors_info=”{}” custom_css_main_element__hover=”color: rgba(255, 255, 255, 1);” button_bg_color__hover_enabled=”on|desktop” button_alignment_last_edited=”on|phone” sticky_enabled=”0″ button_alignment_phone=”center” custom_margin_last_edited=”on|phone” custom_padding_last_edited=”on|phone”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/www.vierviertel.com\/hubfs\/Swati_KontaktCTA-Bubbles.png” image_icon_width=”90%” icon_alignment=”right” disabled_on=”on|on|off” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||20px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb disabled_on=”on|on|off” _builder_version=”4.27.4″ _module_preset=”default” module_alignment=”center” min_height=”60px” custom_margin=”-40px||||false|false” custom_padding=”0px||0px|150px|false|false” global_colors_info=”{}”]<\/p>\n

          Swati Subramanian
          PhD, Molucular Biology<\/strong><\/span>
          Marketing Consultant | Biotech
          <\/span><\/p>\n

          [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

          Transformative digital solutions and brand development for the biotech company.
          \nNanolive, a leading company in the field of live cell imaging, was faced with the challenge of evolving as a brand from the academic market to the biopharma industry. To clearly communicate this realignment, we developed a modern, future-oriented branding that emphasizes Nanolive’s innovative strength and scientific expertise. A refresh of the corporate identity ensured a consistent brand presence on all channels – from the website to the marketing materials. As part of the collaboration, vierviertel supported Nanolive in the strategic planning and implementation of extensive campaigns to increase lead generation. These included email marketing, Google Ads and detailed reporting processes. The targeted establishment of a strong digital presence and increased visibility in the highly competitive pharmaceutical market were decisive steps in achieving this goal. <\/p>\n","protected":false},"author":2,"featured_media":24285,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3289],"tags":[],"class_list":["post-24476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biotech-life-science-en"],"yoast_head":"\nCase Study: Biotech & Life Sciences Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referenz.vierviertel.com\/en\/leukocare-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Biotech & Life Sciences Marketing\" \/>\n<meta property=\"og:description\" content=\"Transformative digital solutions and brand development for the biotech company. Nanolive, a leading company in the field of live cell imaging, was faced with the challenge of evolving as a brand from the academic market to the biopharma industry. To clearly communicate this realignment, we developed a modern, future-oriented branding that emphasizes Nanolive's innovative strength and scientific expertise. A refresh of the corporate identity ensured a consistent brand presence on all channels - from the website to the marketing materials. As part of the collaboration, vierviertel supported Nanolive in the strategic planning and implementation of extensive campaigns to increase lead generation. These included email marketing, Google Ads and detailed reporting processes. 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