{"id":23379,"date":"2017-11-20T15:36:00","date_gmt":"2017-11-20T14:36:00","guid":{"rendered":"https:\/\/referenz.vierviertel.com\/theater-in-the-building-tower\/"},"modified":"2025-03-07T15:44:12","modified_gmt":"2025-03-07T14:44:12","slug":"theater-in-the-building-tower","status":"publish","type":"post","link":"https:\/\/referenz.vierviertel.com\/en\/theater-in-the-building-tower\/","title":{"rendered":"Theater in the building tower"},"content":{"rendered":"

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Case<\/div>\n

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Advertising and marketing for a “large” independent theater in Cologne<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.0.6″ custom_padding=”||||false|false”][et_pb_text _builder_version=”4.9.0″ background_color=”#ffffff” width=”100%” width_tablet=”88%” width_phone=”” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||0px||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone”]<\/p>\n

Customer<\/div>\n

[\/et_pb_text][et_pb_text _builder_version=”4.9.0″ _dynamic_attributes=”content” background_color=”RGBA(0,0,0,0)” width=”100%” width_tablet=”88%” width_phone=”” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”0px||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|tablet” custom_padding_tablet=”||||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” custom_margin__hover_enabled=”off|desktop” custom_padding__hover_enabled=”off|desktop”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxwPiIsImFmdGVyIjoiPFwvcD4ifX0=@[\/et_pb_text][et_pb_text _builder_version=”4.9.0″ background_color=”#ffffff” width=”100%” width_tablet=”88%” width_phone=”” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||0px||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone”]<\/p>\n

Industry<\/div>\n

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Task<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.9.0″ _dynamic_attributes=”content” module_alignment=”center”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9leGNlcnB0Iiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiPHA+IiwiYWZ0ZXIiOiI8XC9wPiIsIndvcmRzIjoiIiwicmVhZF9tb3JlX2xhYmVsIjoiIn19@[\/et_pb_text][et_pb_text _builder_version=”4.9.0″ _dynamic_attributes=”content” module_alignment=”center” custom_margin=”40px||||false|false”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMj4iLCJhZnRlciI6IjxcL2gyPiJ9fQ==@[\/et_pb_text][et_pb_text _builder_version=”4.0.6″ max_width=”860px” module_alignment=”center”]<\/p>\n

The “Theater im Bauturm – Freies Schauspiel K\u00f6ln” is one of the “big” independent theaters in Cologne. With premieres and first performances, the repertoire is characterized by contemporary theater literature on relevant topics as well as sensitive, intellectual adaptations of classical drama and classical modernism. In addition to numerous nominations, the Bauturm has already won the Cologne Theater Prize several times. <\/p>\n

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Performance<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.9.0″ max_width=”860px” module_alignment=”center” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Branding and brand development<\/h3>\n
    \n
  • Brand relaunch\/brand design<\/li>\n
  • Trademark, figurative mark<\/li>\n
  • Development of basic elements<\/li>\n
  • Colors, color system, color climate<\/li>\n
  • Typography<\/li>\n
  • Visual language, key visuals<\/li>\n
  • Photo shoots<\/li>\n
  • Brand implementation<\/li>\n
  • Design manual<\/li>\n
  • Templates<\/li>\n<\/ul>\n

    Advertising and marketing<\/h3>\n
      \n
    • B2C communication<\/li>\n
    • Corporate Communications<\/li>\n
    • Website relaunch<\/li>\n
    • Powerpoint presentation<\/li>\n
    • Campaigns and promotions<\/li>\n
    • Posters, advertisements<\/li>\n
    • Brochure, leaflets<\/li>\n
    • Flyers, folders and mailings<\/li>\n<\/ul>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”off|desktop” _builder_version=”4.9.0″ background_color=”#ffffff” z_index=”11″ width_tablet=”88%” width_phone=”” width_last_edited=”on|phone” max_width=”737px” module_alignment=”center” custom_padding_tablet=”|0px||0px|false|true”][et_pb_column type=”4_4″ _builder_version=”4.0.1″][et_pb_text _builder_version=”4.9.0″ module_alignment=”center”]<\/p>\n

      Results<\/h2>\n

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      vierviertel has been on friendly terms with the Theater im Bauturm for many years. With a critical eye for all questions of communication and a great deal of understanding for the special needs of a “cultural enterprise”, we have developed an independent corporate design and are entrusted with all ongoing measures from business stationery to posters and program information. Our work has won several awards. <\/p>\n","protected":false},"author":1,"featured_media":21669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3293],"tags":[],"class_list":["post-23379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-music-theater-and-culture"],"yoast_head":"\nAdvertising Marketing independent theater Cologne - Case Study<\/title>\n<meta name=\"description\" content=\"Advertising and marketing for a "large" independent theater in Cologne\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referenz.vierviertel.com\/en\/theater-in-the-building-tower\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising Marketing independent theater Cologne - 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