{"id":23376,"date":"2017-11-22T16:46:00","date_gmt":"2017-11-22T15:46:00","guid":{"rendered":"https:\/\/referenz.vierviertel.com\/private-office-plus\/"},"modified":"2025-03-07T15:44:12","modified_gmt":"2025-03-07T14:44:12","slug":"private-office-plus","status":"publish","type":"post","link":"https:\/\/referenz.vierviertel.com\/en\/private-office-plus\/","title":{"rendered":"Private Office Plus"},"content":{"rendered":"

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Case<\/div>\n

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Advertising and marketing for services for senior citizens<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.0.6″ custom_padding=”||||false|false”][et_pb_text _builder_version=”4.9.0″ background_color=”#ffffff” width=”100%” width_tablet=”88%” width_phone=”” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||0px||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone”]<\/p>\n

Customer<\/div>\n

[\/et_pb_text][et_pb_text _builder_version=”4.9.0″ _dynamic_attributes=”content” background_color=”RGBA(0,0,0,0)” width=”100%” width_tablet=”88%” width_phone=”” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”0px||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|tablet” custom_padding_tablet=”||||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” custom_margin__hover_enabled=”off|desktop” custom_padding__hover_enabled=”off|desktop”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxwPiIsImFmdGVyIjoiPFwvcD4ifX0=@[\/et_pb_text][et_pb_text _builder_version=”4.9.0″ background_color=”#ffffff” width=”100%” width_tablet=”88%” width_phone=”” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||0px||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone”]<\/p>\n

Industry<\/div>\n

[\/et_pb_text][et_pb_text _builder_version=”4.9.0″ _dynamic_attributes=”content” link_font=”||||||||” background_color=”#ffffff” width=”100%” width_tablet=”88%” width_phone=”” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”0px||||false|false” custom_margin_tablet=”” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|desktop” custom_margin__hover_enabled=”off|desktop” custom_padding__hover_enabled=”off|desktop”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9jYXRlZ29yaWVzIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiPHA+IiwiYWZ0ZXIiOiI8XC9wPiIsImxpbmtfdG9fdGVybV9wYWdlIjoib24iLCJzZXBhcmF0b3IiOiIgfCAiLCJjYXRlZ29yeV90eXBlIjoiY2F0ZWdvcnkifX0=@[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.0″ width=”auto” max_width=”1300px” module_alignment=”center” max_height_last_edited=”off|desktop” custom_css_main_element=”overflow: hidden;|| overflow-x: hidden;|| overflow-y: hidden;”][et_pb_column type=”4_4″ _builder_version=”4.9.0″][et_pb_image src=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” align=”center” force_fullwidth=”on” _builder_version=”4.9.0″ _dynamic_attributes=”src”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.0″ background_color=”#ffffff” z_index=”110″ width_tablet=”88%” width_phone=”” width_last_edited=”on|phone” max_width=”737px” module_alignment=”center” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”off|tablet”][et_pb_column type=”4_4″ _builder_version=”4.0.1″ z_index=”30″][et_pb_text _builder_version=”4.9.0″ module_alignment=”center” custom_margin_tablet=”-20px||||false|false” custom_margin_phone=”-40px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|||||” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|tablet”]<\/p>\n

Task<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.9.0″ _dynamic_attributes=”content” module_alignment=”center”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9leGNlcnB0Iiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiPHA+IiwiYWZ0ZXIiOiI8XC9wPiIsIndvcmRzIjoiIiwicmVhZF9tb3JlX2xhYmVsIjoiIn19@[\/et_pb_text][et_pb_text _builder_version=”4.9.0″ _dynamic_attributes=”content” module_alignment=”center” custom_margin=”40px||||false|false”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMj4iLCJhZnRlciI6IjxcL2gyPiJ9fQ==@[\/et_pb_text][et_pb_text _builder_version=”4.0.6″ max_width=”860px” module_alignment=”center”]<\/p>\n

Privatb\u00fcro plus offers services related to the organization of private office matters. The target group is primarily older people. Personal administrative issues such as money and taxes, retirement planning, pensions or dealing with the authorities are dealt with quickly, routinely and confidentially. Company founder Petra Mellinghoff and her experienced team take on these tasks with discretion and professionalism. <\/p>\n

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Performance<\/h2>\n

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Branding and brand development<\/h3>\n
    \n
  • Market, competition, environment analysis<\/li>\n
  • Identity workshop<\/li>\n
  • Determination of brand and corporate identity<\/li>\n
  • Benefit \/ USP<\/li>\n
  • Brand name<\/li>\n
  • Brand domain<\/li>\n
  • Brand Design<\/li>\n
  • Trademark, figurative mark, word mark<\/li>\n
  • Basic elements<\/li>\n
  • Colors, color system, color climate<\/li>\n
  • Visual language<\/li>\n
  • Typography<\/li>\n
  • Formats, shapes, grids<\/li>\n
  • Brand implementation<\/li>\n<\/ul>\n

    Advertising and marketing<\/h3>\n
      \n
    • Website<\/li>\n
    • Technical search engine optimization<\/li>\n
    • Support and maintenance of the website<\/li>\n
    • Updating and data maintenance<\/li>\n
    • Visitor statistics and evaluations<\/li>\n
    • Technical support and software updates<\/li>\n
    • TYPO3<\/li>\n
    • Image brochure<\/li>\n
    • Business correspondence, letterhead, business cards<\/li>\n<\/ul>\n

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      Results<\/h2>\n

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      Vierviertel was initially commissioned by Privatb\u00fcro Plus, a service provider for senior citizens, to develop the brand. This primarily included the conception and realization of the website and the image brochure. Since then, we have been supporting the company by providing advice and developing further communication measures. <\/p>\n","protected":false},"author":1,"featured_media":21175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3290],"tags":[],"class_list":["post-23376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it-services"],"yoast_head":"\nAdvertising Marketing Services Seniors - Case Study<\/title>\n<meta name=\"description\" content=\"Advertising and marketing for services for senior citizens\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referenz.vierviertel.com\/en\/private-office-plus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising Marketing Services Seniors - 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