{"id":23369,"date":"2018-09-03T11:12:00","date_gmt":"2018-09-03T09:12:00","guid":{"rendered":"https:\/\/referenz.vierviertel.com\/careforce\/"},"modified":"2025-03-07T15:41:55","modified_gmt":"2025-03-07T14:41:55","slug":"careforce","status":"publish","type":"post","link":"https:\/\/referenz.vierviertel.com\/en\/careforce\/","title":{"rendered":"careforce"},"content":{"rendered":"

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Case<\/div>\n

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Advertising and marketing for healthcare in the pharmaceutical sector<\/h1>\n

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Customer<\/div>\n

[\/et_pb_text][et_pb_text _builder_version=”4.9.0″ _dynamic_attributes=”content” background_color=”RGBA(0,0,0,0)” width=”100%” width_tablet=”88%” width_phone=”” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”0px||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|tablet” custom_padding_tablet=”||||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” custom_margin__hover_enabled=”off|desktop” custom_padding__hover_enabled=”off|desktop”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxwPiIsImFmdGVyIjoiPFwvcD4ifX0=@[\/et_pb_text][et_pb_text _builder_version=”4.9.0″ background_color=”#ffffff” width=”100%” width_tablet=”88%” width_phone=”” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||0px||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone”]<\/p>\n

Industry<\/div>\n

[\/et_pb_text][et_pb_text _builder_version=”4.9.0″ _dynamic_attributes=”content” link_font=”||||||||” background_color=”#ffffff” width=”100%” width_tablet=”88%” width_phone=”” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”0px||||false|false” custom_margin_tablet=”” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|desktop” custom_margin__hover_enabled=”off|desktop” custom_padding__hover_enabled=”off|desktop”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9jYXRlZ29yaWVzIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiPHA+IiwiYWZ0ZXIiOiI8XC9wPiIsImxpbmtfdG9fdGVybV9wYWdlIjoib24iLCJzZXBhcmF0b3IiOiIgfCAiLCJjYXRlZ29yeV90eXBlIjoiY2F0ZWdvcnkifX0=@[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.0″ width=”auto” max_width=”1300px” module_alignment=”center” max_height_last_edited=”off|desktop” custom_css_main_element=”overflow: hidden;|| overflow-x: hidden;|| overflow-y: hidden;”][et_pb_column type=”4_4″ _builder_version=”4.9.0″][et_pb_image src=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” align=”center” force_fullwidth=”on” _builder_version=”4.9.0″ _dynamic_attributes=”src”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.0″ background_color=”#ffffff” z_index=”110″ width_tablet=”88%” width_phone=”” width_last_edited=”on|phone” max_width=”737px” module_alignment=”center” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”off|tablet”][et_pb_column type=”4_4″ _builder_version=”4.0.1″ z_index=”30″][et_pb_text _builder_version=”4.9.0″ module_alignment=”center” custom_margin_tablet=”-20px||||false|false” custom_margin_phone=”-40px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|||||” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|tablet”]<\/p>\n

Task<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.9.0″ _dynamic_attributes=”content” module_alignment=”center”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9leGNlcnB0Iiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiPHA+IiwiYWZ0ZXIiOiI8XC9wPiIsIndvcmRzIjoiIiwicmVhZF9tb3JlX2xhYmVsIjoiIn19@[\/et_pb_text][et_pb_text _builder_version=”4.9.0″ _dynamic_attributes=”content” module_alignment=”center” custom_margin=”40px||||false|false”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMj4iLCJhZnRlciI6IjxcL2gyPiJ9fQ==@[\/et_pb_text][et_pb_text _builder_version=”4.0.6″ max_width=”860px” module_alignment=”center”]<\/p>\n

careforce is a personnel and sales services company in the pharmaceutical and healthcare market. careforce was founded in 2000 and is one of the leading companies in its sector. The tasks of careforce range from the recruitment of qualified employees to the management of complete field sales teams for the market presence of innovative products. More than 400 sales representatives currently work for careforce. <\/p>\n

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Performance<\/h2>\n

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Branding and brand development<\/h3>\n
    \n
  • Analysis of brand and corporate identity<\/li>\n
  • Brand relaunch\/brand design<\/li>\n
  • Claim development<\/li>\n
  • Trademark, figurative mark<\/li>\n
  • Development of basic elements<\/li>\n
  • Colors, color system, color climate<\/li>\n
  • Typography<\/li>\n
  • Visual language, key visuals<\/li>\n
  • Brand implementation<\/li>\n
  • Design manual<\/li>\n
  • Templates<\/li>\n<\/ul>\n

    Advertising and marketing<\/h3>\n
      \n
    • B2B communication<\/li>\n
    • Corporate Communications<\/li>\n
    • Website relaunch<\/li>\n
    • Integration of the TYPO3 content management system<\/li>\n
    • Web application\/search portal<\/li>\n
    • Customized solutions and interface connections<\/li>\n
    • Powerpoint presentation<\/li>\n
    • Search engine optimization\/SEO<\/li>\n
    • Website support and maintenance<\/li>\n
    • Updating and data maintenance<\/li>\n
    • Technical support and software updates<\/li>\n
    • Brochure, leaflets<\/li>\n
    • Flyers, folders and mailings<\/li>\n
    • Rollups, banners<\/li>\n
    • Personnel marketing<\/li>\n
    • Display advertising<\/li>\n<\/ul>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”off|desktop” _builder_version=”4.9.0″ background_color=”#ffffff” z_index=”11″ width_tablet=”88%” width_phone=”” width_last_edited=”on|phone” max_width=”737px” module_alignment=”center” custom_padding_tablet=”|0px||0px|false|true”][et_pb_column type=”4_4″ _builder_version=”4.0.1″][et_pb_text _builder_version=”4.9.0″ module_alignment=”center”]<\/p>\n

      Results<\/h2>\n

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      vierviertel won a pitch in 2012 and subsequently revamped the company’s entire market presence. Important criteria in the decision for the Cologne-based agency were its expertise in brand development and its knowledge of website design and implementation. Since then, we have been supporting careforce across all media in the implementation of the corporate design and the realization of marketing measures. <\/p>\n","protected":false},"author":1,"featured_media":21947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3289],"tags":[],"class_list":["post-23369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biotech-life-science-en"],"yoast_head":"\nAdvertising Marketing Healthcare Pharma - Case Study<\/title>\n<meta name=\"description\" content=\"Advertising and marketing for healthcare in the pharmaceutical sector\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referenz.vierviertel.com\/en\/careforce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising Marketing Healthcare Pharma - 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