{"id":23364,"date":"2018-12-03T12:11:00","date_gmt":"2018-12-03T11:11:00","guid":{"rendered":"https:\/\/referenz.vierviertel.com\/pareto-gmbh\/"},"modified":"2025-03-07T15:41:05","modified_gmt":"2025-03-07T14:41:05","slug":"pareto-gmbh","status":"publish","type":"post","link":"https:\/\/referenz.vierviertel.com\/en\/pareto-gmbh\/","title":{"rendered":"PARETO GmbH"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.9.0″ custom_margin=”90px||90px||true|false” custom_padding=”0px||0px||false|false”][et_pb_row column_structure=”2_3,1_3″ custom_padding_last_edited=”on|desktop” _builder_version=”4.9.0″ background_color=”#ffffff” z_index=”100″ width=”auto” width_tablet=”100%” width_phone=”” width_last_edited=”on|tablet” max_width=”1300px” module_alignment=”center” custom_margin=”0px||0px|0px|false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”0px||0px||false|true” custom_padding_tablet=”||||false|true” custom_padding_phone=”” border_color_top=”RGBA(0,0,0,0)”][et_pb_column type=”2_3″ _builder_version=”4.9.0″ custom_padding=”|||0px|false|false”][et_pb_text module_class=”capital-headline-grey-case” _builder_version=”4.9.0″ background_color=”#ffffff” width=”100%” width_tablet=”88%” width_phone=”” width_last_edited=”on|phone” module_alignment=”center” custom_margin_tablet=”0px||-50px|0px|false|false” custom_margin_phone=”-20px||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|||0px|false|false” custom_padding_last_edited=”off|desktop”]<\/p>\n

Case<\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.0.6″ custom_padding=”||||false|false”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_4,1_4″ custom_padding_last_edited=”on|desktop” _builder_version=”4.9.0″ background_color=”#ffffff” z_index=”100″ width=”auto” width_tablet=”100%” width_phone=”” width_last_edited=”on|tablet” max_width=”1300px” module_alignment=”center” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”||||false|true” custom_padding_tablet=”||||false|true” custom_padding_phone=”” border_color_top=”RGBA(0,0,0,0)”][et_pb_column type=”3_4″ _builder_version=”4.0.6″ custom_padding=”||||false|false”][et_pb_text _builder_version=”4.9.0″ background_color=”#ffffff” width=”100%” width_tablet=”88%” width_phone=”” width_last_edited=”on|phone” module_alignment=”center” custom_margin_tablet=”||||false|false” custom_margin_phone=”-20px||||false|false” custom_margin_last_edited=”on|tablet” custom_padding_last_edited=”off|desktop” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Advertising and marketing in the real estate and project development sector<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.0.6″ custom_padding=”||||false|false”][et_pb_text _builder_version=”4.9.0″ background_color=”#ffffff” width=”100%” width_tablet=”88%” width_phone=”” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||0px||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone”]<\/p>\n

Customer<\/div>\n

[\/et_pb_text][et_pb_text _builder_version=”4.9.0″ _dynamic_attributes=”content” background_color=”RGBA(0,0,0,0)” width=”100%” width_tablet=”88%” width_phone=”” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”0px||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|tablet” custom_padding_tablet=”||||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” custom_margin__hover_enabled=”off|desktop” custom_padding__hover_enabled=”off|desktop”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxwPiIsImFmdGVyIjoiPFwvcD4ifX0=@[\/et_pb_text][et_pb_text _builder_version=”4.9.0″ background_color=”#ffffff” width=”100%” width_tablet=”88%” width_phone=”” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||0px||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone”]<\/p>\n

Industry<\/div>\n

[\/et_pb_text][et_pb_text _builder_version=”4.9.0″ _dynamic_attributes=”content” link_font=”||||||||” background_color=”#ffffff” width=”100%” width_tablet=”88%” width_phone=”” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”0px||||false|false” custom_margin_tablet=”” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|desktop” custom_margin__hover_enabled=”off|desktop” custom_padding__hover_enabled=”off|desktop”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9jYXRlZ29yaWVzIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiPHA+IiwiYWZ0ZXIiOiI8XC9wPiIsImxpbmtfdG9fdGVybV9wYWdlIjoib24iLCJzZXBhcmF0b3IiOiIgfCAiLCJjYXRlZ29yeV90eXBlIjoiY2F0ZWdvcnkifX0=@[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.0″ width=”auto” max_width=”1300px” module_alignment=”center” max_height_last_edited=”off|desktop” custom_css_main_element=”overflow: hidden;|| overflow-x: hidden;|| overflow-y: hidden;”][et_pb_column type=”4_4″ _builder_version=”4.9.0″][et_pb_image src=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” align=”center” force_fullwidth=”on” _builder_version=”4.9.0″ _dynamic_attributes=”src”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.0″ background_color=”#ffffff” z_index=”110″ width_tablet=”88%” width_phone=”” width_last_edited=”on|phone” max_width=”737px” module_alignment=”center” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”off|tablet”][et_pb_column type=”4_4″ _builder_version=”4.0.1″ z_index=”30″][et_pb_text _builder_version=”4.9.0″ module_alignment=”center” custom_margin_tablet=”-20px||||false|false” custom_margin_phone=”-40px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|||||” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|tablet”]<\/p>\n

Task<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.9.0″ _dynamic_attributes=”content” module_alignment=”center”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9leGNlcnB0Iiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiPHA+IiwiYWZ0ZXIiOiI8XC9wPiIsIndvcmRzIjoiIiwicmVhZF9tb3JlX2xhYmVsIjoiIn19@[\/et_pb_text][et_pb_text _builder_version=”4.9.0″ _dynamic_attributes=”content” module_alignment=”center” custom_margin=”40px||||false|false”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMj4iLCJhZnRlciI6IjxcL2gyPiJ9fQ==@[\/et_pb_text][et_pb_text _builder_version=”4.0.6″ max_width=”860px” module_alignment=”center”]<\/p>\n

As a project developer for Kreissparkasse K\u00f6ln, PARETO GmbH specializes in the design and development of building land as well as the restructuring and revitalization of existing sites. The high premium quality standards that characterize the company and its projects also apply to selected individual properties. <\/p>\n

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Performance<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.9.0″ max_width=”860px” module_alignment=”center” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Branding and brand development<\/h3>\n
    \n
  • Market, competition and environment analysis<\/li>\n
  • Environment and competitor research<\/li>\n
  • Brand name<\/li>\n
  • Claim development<\/li>\n
  • Brand Design<\/li>\n
  • Trademark, figurative mark, word mark<\/li>\n
  • Basic elements<\/li>\n
  • Colors, color system, color climate<\/li>\n
  • Visual language, key visuals<\/li>\n
  • Typography<\/li>\n
  • Formats, shapes, grids<\/li>\n
  • Brand implementation<\/li>\n<\/ul>\n

    Advertising and marketing<\/h3>\n
      \n
    • Real estate marketing<\/li>\n
    • Websites, microsites<\/li>\n
    • Digital presentations<\/li>\n
    • Customized solutions and interface connections<\/li>\n
    • Technical search engine optimization<\/li>\n
    • Server configuration and hosting<\/li>\n
    • Updating and data maintenance<\/li>\n
    • TYPO3<\/li>\n
    • OpenImmo<\/li>\n
    • Brochures, leaflets<\/li>\n
    • Displays, flags<\/li>\n
    • Rollups, banners<\/li>\n
    • Promotional items, gifts<\/li>\n
    • Mobile trade fair and congress systems<\/li>\n
    • Event communication<\/li>\n<\/ul>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”off|desktop” _builder_version=”4.9.0″ background_color=”#ffffff” z_index=”11″ width_tablet=”88%” width_phone=”” width_last_edited=”on|phone” max_width=”737px” module_alignment=”center” custom_padding_tablet=”|0px||0px|false|true”][et_pb_column type=”4_4″ _builder_version=”4.0.1″][et_pb_text _builder_version=”4.9.0″ module_alignment=”center”]<\/p>\n

      Results<\/h2>\n

      [\/et_pb_text][et_pb_portfolio include_categories=”82″ show_categories=”off” show_pagination=”off” _builder_version=”4.9.0″ title_level=”h5″ title_font=”URWGeometricCond-Bold||||||||” title_font_size=”1.2em” title_line_height=”1.35em” caption_text_color=”#6b6b6b” width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”||||true|false” custom_margin_tablet=”” custom_margin_phone=”0px||0px||true|false” custom_margin_last_edited=”on|phone” custom_padding=”||50px||false|false” custom_padding_tablet=”” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|phone” animation_direction=”right” hover_enabled=”0″ custom_css_portfolio_image=”margin-bottom: 20px;” border_color_top_image=”#ffffff” border_color_bottom_image=”RGBA(0,0,0,0)” sticky_enabled=”0″][\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

      We have been supporting the real estate specialist PARETO GmbH in the marketing of private and commercial real estate projects since 2009. Our services cover the entire spectrum of brand development and the implementation of communication measures. <\/p>\n","protected":false},"author":1,"featured_media":21163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3295],"tags":[],"class_list":["post-23364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate"],"yoast_head":"\nAdvertising Marketing Real Estate Project Development - Case Study<\/title>\n<meta name=\"description\" content=\"Advertising and marketing in the real estate and project development sector\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referenz.vierviertel.com\/en\/pareto-gmbh\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising Marketing Real Estate Project Development - 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