{"id":23342,"date":"2019-02-05T11:38:00","date_gmt":"2019-02-05T10:38:00","guid":{"rendered":"https:\/\/referenz.vierviertel.com\/findefix-the-pet-register-of-the-german-animal-welfare-association\/"},"modified":"2025-03-07T15:33:58","modified_gmt":"2025-03-07T14:33:58","slug":"findefix-the-pet-register-of-the-german-animal-welfare-association","status":"publish","type":"post","link":"https:\/\/referenz.vierviertel.com\/en\/findefix-the-pet-register-of-the-german-animal-welfare-association\/","title":{"rendered":"FINDEFIX – The pet register of the German Animal Welfare Association"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ _builder_version=”4.9.0″ custom_margin=”90px||90px||true|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ custom_padding_last_edited=”on|desktop” _builder_version=”4.9.0″ background_color=”#ffffff” z_index=”100″ width=”auto” width_tablet=”100%” width_phone=”” width_last_edited=”on|tablet” max_width=”1300px” module_alignment=”center” custom_margin=”0px||0px|0px|false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”0px||0px||false|true” custom_padding_tablet=”||||false|true” custom_padding_phone=”” border_color_top=”RGBA(0,0,0,0)” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.9.0″ custom_padding=”|||0px|false|false” global_colors_info=”{}”][et_pb_text module_class=”capital-headline-grey-case” _builder_version=”4.9.0″ background_color=”#ffffff” width=”100%” width_tablet=”88%” width_phone=”” width_last_edited=”on|phone” module_alignment=”center” custom_margin_tablet=”0px||-50px|0px|false|false” custom_margin_phone=”-20px||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|||0px|false|false” custom_padding_last_edited=”off|desktop” global_colors_info=”{}”]
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Advertising and marketing for the non-profit organization (NGO) that stands up for all animals.<\/h1>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.0.6″ custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.9.0″ background_color=”#ffffff” width=”100%” width_tablet=”88%” width_phone=”” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||0px||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]
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FINDEFIX is the pet register of the German Animal Welfare Association (Deutscher Tierschutzbund e.V.) – the largest animal and nature conservation umbrella organization in Europe. The central tasks of FINDEFIX are to register pets centrally and to support pet owners in the event of the loss of their pet by providing a wide range of services – such as online searches, search posters, telephone support, etc. – to help them find and re-home their pets. With 35 years of experience, this is the oldest service of its kind in Germany. <\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.0″ background_color=”#ffffff” z_index=”110″ width_tablet=”88%” width_phone=”” width_last_edited=”on|phone” max_width=”737px” module_alignment=”center” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”off|tablet” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.0.1″ z_index=”30″ global_colors_info=”{}”][et_pb_text _builder_version=”4.9.0″ module_alignment=”center” custom_margin_tablet=”-20px||||false|false” custom_margin_phone=”-40px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|||||” custom_padding_tablet=”” custom_padding_phone=”20px||||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”]

Performance<\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.9.0″ max_width=”860px” module_alignment=”center” global_colors_info=”{}”]

Branding and brand development<\/h3>\n
    \n
  • As-is analysis<\/li>\n
  • Market, competition, environment analysis<\/li>\n
  • Identity workshop<\/li>\n
  • Determination of brand and corporate identity<\/li>\n
  • Self-image, attitude<\/li>\n
  • Benefit \/ USP<\/li>\n
  • Target group \/ persona<\/li>\n
  • Brand name<\/li>\n
  • Claim development<\/li>\n
  • Trademark, figurative mark, word mark<\/li>\n
  • Corporate Design<\/li>\n
  • Colors, color system, color climate<\/li>\n
  • Visual language, key visuals<\/li>\n
  • Typography<\/li>\n
  • Formats, shapes, grids<\/li>\n
  • Brand implementation<\/li>\n
  • Styleguide development<\/li>\n
  • Templates<\/li>\n
  • Business correspondence, letterhead, business card<\/li>\n<\/ul>\n

    Inbound Marketing<\/h3>\n
      \n
    • Technical search engine optimization<\/li>\n
    • Search engine marketing \/ SEO \/ SEA<\/li>\n
    • Visitor statistics and analytics<\/li>\n<\/ul>\n

      Web design<\/h3>\n
        \n
      • Website<\/li>\n
      • Support and maintenance<\/li>\n
      • Customized solutions and interface connections<\/li>\n
      • Integration of content management systems<\/li>\n
      • TYPO3<\/li>\n<\/ul>\n

        Advertising and marketing<\/h3>\n
          \n
        • Corporate Communications<\/li>\n
        • Campaigns<\/li>\n
        • Promotions<\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”off|desktop” _builder_version=”4.14.7″ background_color=”#ffffff” z_index=”11″ width_tablet=”88%” width_phone=”” width_last_edited=”on|phone” max_width=”737px” module_alignment=”center” custom_padding_tablet=”|0px||0px|false|true” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.0.1″ global_colors_info=”{}”][et_pb_text _builder_version=”4.9.0″ module_alignment=”center” global_colors_info=”{}”]

          Results<\/h2>[\/et_pb_text][et_pb_portfolio include_categories=”38″ show_categories=”off” show_pagination=”off” _builder_version=”4.14.7″ title_level=”h5″ title_font_size=”1.2em” title_line_height=”1.35em” caption_text_color=”#6b6b6b” width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”||||true|false” custom_margin_tablet=”” custom_margin_phone=”0px||0px||true|false” custom_margin_last_edited=”on|phone” custom_padding=”||50px||false|false” custom_padding_tablet=”” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|phone” animation_direction=”right” hover_enabled=”0″ custom_css_portfolio_image=”margin-bottom: 20px;” border_color_top_image=”#ffffff” border_color_bottom_image=”RGBA(0,0,0,0)” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

          Under the original name “Das Deutsche Haustierregister”, vierviertel was commissioned to support the sub-organization of the renowned “Deutscher Tierschutzbund” with the planned brand relaunch. In this process, we were responsible for the as-is analysis and repositioning, the subsequent name development, the new brand design and the creation of the first communication materials through to the extensive launch of a new website. <\/p>\n","protected":false},"author":1,"featured_media":22822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3294],"tags":[],"class_list":["post-23342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-institutes-foundations-clubs-and-associations"],"yoast_head":"\nAdvertising and marketing for a non-profit organization (NGO) that stands up for all animals - Case Study<\/title>\n<meta name=\"description\" content=\"Advertising and marketing for the non-profit organization (NGO) that stands up for all animals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referenz.vierviertel.com\/en\/findefix-the-pet-register-of-the-german-animal-welfare-association\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising and marketing for a non-profit organization (NGO) that stands up for all animals - 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