{"id":23330,"date":"2020-08-25T10:58:41","date_gmt":"2020-08-25T08:58:41","guid":{"rendered":"https:\/\/referenz.vierviertel.com\/kienbaum-consulting-international\/"},"modified":"2025-03-11T12:45:29","modified_gmt":"2025-03-11T11:45:29","slug":"kienbaum-consulting-international","status":"publish","type":"post","link":"https:\/\/referenz.vierviertel.com\/en\/kienbaum-consulting-international\/","title":{"rendered":"Kienbaum Consulting International"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.0.6&#8243; custom_margin=&#8221;90px||90px||true|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.9.0&#8243; background_color=&#8221;#ffffff&#8221; z_index=&#8221;100&#8243; width=&#8221;auto&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; 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custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||||false|true&#8221; custom_padding_tablet=&#8221;||||false|true&#8221; custom_padding_phone=&#8221;&#8221; border_color_top=&#8221;RGBA(0,0,0,0)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.0.6&#8243; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.9.0&#8243; background_color=&#8221;#ffffff&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;88%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_margin_tablet=&#8221;||||false|false&#8221; custom_margin_phone=&#8221;-20px||||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<h1>Marketing in the consulting sector for the pioneer of personnel and management consulting<\/h1>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; 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custom_margin_last_edited=&#8221;off|tablet&#8221; custom_padding_tablet=&#8221;|0px||0px|false|true&#8221; custom_padding_phone=&#8221;|0px||0px|false|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.0.1&#8243; z_index=&#8221;30&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.9.0&#8243; max_width=&#8221;860px&#8221; module_alignment=&#8221;center&#8221; custom_margin_tablet=&#8221;-20px||||false|false&#8221; custom_margin_phone=&#8221;-40px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px|||||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<h2>Task<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.0&#8243; _dynamic_attributes=&#8221;content&#8221; max_width=&#8221;860px&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9leGNlcnB0Iiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiPHA+IiwiYWZ0ZXIiOiI8L3A+Iiwid29yZHMiOiIiLCJyZWFkX21vcmVfbGFiZWwiOiIiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.0&#8243; _dynamic_attributes=&#8221;content&#8221; max_width=&#8221;860px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;40px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMj4iLCJhZnRlciI6IjwvaDI+IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@[\/et_pb_text][et_pb_text _builder_version=&#8221;4.0.6&#8243; max_width=&#8221;860px&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<p>Gerhard Kienbaum laid the foundation stone for the company back in October 1945. Kienbaum became the first consultancy firm in Germany and the only personnel and management consultancy of European origin. Still a family business, Kienbaum is now represented by 600 employees in 27 offices on four continents.  <\/p>\n<p>Kienbaum offers high-quality consulting services in the areas of Leadership Advisory, Management Consulting and Empowerment &amp; Acceleration &#8211; targeting both the development of organizations and individual career development.<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.0&#8243; max_width=&#8221;860px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;40px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<h2>Performance<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.0&#8243; max_width=&#8221;860px&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<h3>Brand development<\/h3>\n<ul>\n<li>Development and implementation of the new brand design<\/li>\n<\/ul>\n<h3>Brand communication<\/h3>\n<ul>\n<li>Corporate Communications<\/li>\n<li>Editorial design<\/li>\n<li>Brochures,<\/li>\n<li>Folder, Flyer<\/li>\n<li>Reports, Reports<\/li>\n<li>Newsletter<\/li>\n<li>Web banner<\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.0&#8243; background_color=&#8221;#ffffff&#8221; z_index=&#8221;11&#8243; width_tablet=&#8221;88%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;737px&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.0.1&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.9.0&#8243; max_width=&#8221;860px&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<h2 class=\"likeh3\">Results<\/h2>[\/et_pb_text][et_pb_portfolio include_categories=&#8221;3234&#8243; show_categories=&#8221;off&#8221; show_pagination=&#8221;off&#8221; _builder_version=&#8221;4.14.7&#8243; title_level=&#8221;h5&#8243; title_font=&#8221;||||||||&#8221; title_font_size=&#8221;1.2em&#8221; title_line_height=&#8221;1.35em&#8221; caption_text_color=&#8221;#6b6b6b&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||true|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||0px||true|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||50px||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;right&#8221; hover_enabled=&#8221;0&#8243; custom_css_portfolio_image=&#8221;margin-bottom: 20px;&#8221; border_color_top_image=&#8221;#ffffff&#8221; border_width_bottom_image=&#8221;1px&#8221; border_color_bottom_image=&#8221;RGBA(0,0,0,0)&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>The collaboration began when the long-established consulting firm Kienbaum was in the midst of a comprehensive modernization process, including the relaunch of its brand identity. Vierviertel was given the opportunity to get involved in this exciting process and to support Kienbaum in applying and developing the core ideas of the new brand design on the basis of the first communication materials. Among other things, new design standards were developed for the design of study reports and e-newsletters.  <\/p>\n","protected":false},"author":2,"featured_media":22610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3290],"tags":[],"class_list":["post-23330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it-services"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing in the field of personnel &amp; management consulting - Case Study<\/title>\n<meta name=\"description\" content=\"Vierviertel was given the opportunity to apply and develop the core ideas of the new brand design for Kienbaum using the first communication media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referenz.vierviertel.com\/en\/kienbaum-consulting-international\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing in the field of personnel &amp; management consulting - 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