{"id":23319,"date":"2021-10-25T23:31:15","date_gmt":"2021-10-25T21:31:15","guid":{"rendered":"https:\/\/referenz.vierviertel.com\/ayoxxa\/"},"modified":"2026-03-18T09:54:27","modified_gmt":"2026-03-18T08:54:27","slug":"ayoxxa","status":"publish","type":"post","link":"https:\/\/referenz.vierviertel.com\/en\/ayoxxa\/","title":{"rendered":"AYOXXA"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_margin=”90px||90px||true|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ background_color=”#ffffff” z_index=”100″ width=”auto” width_tablet=”100%” width_phone=”” width_last_edited=”on|tablet” max_width=”1300px” module_alignment=”center” custom_margin=”0px||0px|0px|false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”0px||0px||false|true” custom_padding_tablet=”||||false|true” custom_padding_phone=”” border_color_top=”RGBA(0,0,0,0)” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||0px|false|false” global_colors_info=”{}”][et_pb_text module_class=”capital-headline-grey-case” _builder_version=”4.27.2″ background_color=”#ffffff” width=”100%” width_tablet=”88%” width_phone=”80%” width_last_edited=”on|phone” module_alignment=”center” custom_margin_tablet=”0px||-50px|0px|false|false” custom_margin_phone=”-20px||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|||0px|false|false” custom_padding_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n

Case<\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_4,1_4″ custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ background_color=”#ffffff” z_index=”100″ width=”auto” width_tablet=”100%” width_phone=”” width_last_edited=”on|tablet” max_width=”1300px” module_alignment=”center” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”||||false|true” custom_padding_tablet=”||||false|true” custom_padding_phone=”” border_color_top=”RGBA(0,0,0,0)” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.16″ custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ background_color=”#ffffff” width=”100%” width_tablet=”88%” width_phone=”80%” width_last_edited=”on|phone” module_alignment=”center” custom_margin_tablet=”||||false|false” custom_margin_phone=”-20px||||false|false” custom_margin_last_edited=”on|tablet” custom_padding_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n

Online marketing and branding for the biotech company in the field of proteome research<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ background_color=”#ffffff” width=”100%” width_tablet=”88%” width_phone=”80%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||0px||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Kunde<\/div>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _dynamic_attributes=”content” background_color=”RGBA(0,0,0,0)” width=”100%” width_tablet=”88%” width_phone=”80%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”0px||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|tablet” custom_padding_tablet=”||||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}” custom_margin__hover_enabled=”off|desktop” custom_padding__hover_enabled=”off|desktop”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxwPiIsImFmdGVyIjoiPC9wPiIsImVuYWJsZV9odG1sIjoib2ZmIn19@[\/et_pb_text][et_pb_text _builder_version=”4.27.2″ background_color=”#ffffff” width=”100%” width_tablet=”88%” width_phone=”80%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||0px||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Branche<\/div>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _dynamic_attributes=”content” background_color=”#ffffff” width=”100%” width_tablet=”88%” width_phone=”80%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”0px||||false|false” custom_margin_tablet=”” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}” custom_margin__hover_enabled=”off|desktop” custom_padding__hover_enabled=”off|desktop”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9jYXRlZ29yaWVzIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiPHA+IiwiYWZ0ZXIiOiI8L3A+IiwibGlua190b190ZXJtX3BhZ2UiOiJvbiIsInNlcGFyYXRvciI6IiB8ICIsImNhdGVnb3J5X3R5cGUiOiJjYXRlZ29yeSIsImVuYWJsZV9odG1sIjoib2ZmIn19@[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.2″ max_width=”1300px” module_alignment=”center” max_height_last_edited=”off|desktop” custom_css_main_element=”overflow: hidden;|| overflow-x: hidden;|| overflow-y: hidden;” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7ImVuYWJsZV9odG1sIjoib2ZmIn19@” align=”center” force_fullwidth=”on” _builder_version=”4.16″ _dynamic_attributes=”src” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ max_width=”1529px” module_alignment=”center” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

Successful new customer acquisition through inbound marketing measures<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” max_width=”80%” custom_margin_tablet=”||45px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Ayoxxa contacted us with the request to put the branding on a uniform and future-oriented foundation. The performance of the brand and its perception on the market were to be significantly increased in the first six months. In addition, the focus was on acquiring new customers, which we implemented with numerous online marketing measures<\/strong>. As a first step, we therefore gave Ayoxxa a brand refresh and laid the foundations for a sustainable corporate design. These measures form the basis for numerous communication tools, the website refresh and online marketing measures. We look forward to continuing to support Ayoxxa. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_LR02_Foto-Labor-1_ppt.jpg” alt=”Market offensive with new branding” title_text=”AYOXXA_LR02_Photo-Lab-1_ppt” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” max_width=”80%” custom_margin=”||90px||false|false” custom_margin_tablet=”||45px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” custom_margin=”-40px||||false|false” global_colors_info=”{}”]<\/p>\n

Services:<\/h3>\n
    \n
  • Branding and brand development<\/li>\n
  • Website Refresh<\/li>\n
  • Online Marketing<\/li>\n
  • Inbound Marketing<\/li>\n
  • Product packaging<\/li>\n
  • Packaging<\/li>\n
  • Key visuals and icon set<\/li>\n
  • User Manual<\/li>\n
  • Product folder<\/li>\n
  • Exhibition stand<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    AYOXXA Biosystems GmbH<\/strong> life science tools that drives advances in translational proteomics and strives for better diagnostics and therapeutics. They have transformed an innovative technology<\/strong> exclusively licensed from the National University of Singapore in 2010 into a mature, breakthrough protein analysis platform. Designed to deliver high-quality data on multiple proteins in the same small-volume sample, LUNARIS\u2122 enables fully scalable quantitative validation of disease-relevant biomarkers<\/strong>: from lab to clinic – from model to human – from data to insights. <\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” min_height=”286.8px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

    New branding and brand development for the biotech company<\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    The further development of the trademark should contribute to a strong brand identity, which is very important for successful marketing. In addition, Ayoxxa needed an appearance for its own product brand Lunaris. This was achieved with a specially developed font. <\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” max_width=”80%” custom_margin_tablet=”||45px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_Logo_968x605-aktualisieren-1-1.jpg” alt=”Market offensive with new branding” title_text=”Market offensive with new branding” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”20px||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_Lunaris-3_968x605-aktualisieren-1-1.jpg” title_text=”AYOXXA_Lunaris-3_968x605-aktualisieren-1-1″ _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.2″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”-40px||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

    Website Refresh<\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    Based on the newly developed corporate design, we developed a design refresh for the existing website. The result was a stringent application of the CD elements to the given website structure and a formal standardization of all content elements – from the headline structure to teaser elements and CTA buttons. A special element of the website: The kit finder. The product finder<\/strong> we implemented for extensive product kits navigates through the product search, also with the help of easily recognizable, specific icons. <\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” max_width=”80%” custom_margin_tablet=”||45px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/Website-2021_Vorlage_Laptop_01.jpg” title_text=”Website-2021_Vorlage_Laptop_01″ align=”center” force_fullwidth=”on” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”20px||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.2″ _module_preset=”default” max_width=”80%” custom_margin_tablet=”||45px||false|false” custom_margin_phone=”-40px||0px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_Website-2021_Mobil_04.jpg” title_text=”AYOXXA_Website-2021_Mobil_04″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    Website refresh of the existing website with new corporate design elements.<\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_Website-KIT-Finder_1.jpg” title_text=”AYOXXA_Website-KIT-Finder_1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    A special element of the website: the product finder. Easy selection thanks to specific icons! <\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” min_height=”434.8px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

    Inbound Marketing<\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    It was clear to Ayoxxa that they would find it difficult to reach their customers with traditional outbound marketing. They therefore opted for the inbound marketing approach and implemented the inbound marketing tool HubSpot<\/strong> in their marketing processes. <\/p>\n

    During the set-up process, the existing website and CRM system were connected to HubSpot. In addition, templates and conversion elements were created for the campaigns – e.g. email templates and templates for landing pages and forms. The lead acquisition templates created during the set-up process and strategy development could now be used in the campaigns.
    Once the set-up with the inbound marketing tool HubSpot was complete, an inbound marketing strategy<\/strong> could be launched.
    Inbound marketing elements were also integrated on the new website using the online marketing tool HubSpot. Various campaigns were launched to drive customer acquisition. <\/p>\n

     <\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_4,1_4″ _builder_version=”4.27.2″ _module_preset=”default” max_width=”80%” custom_margin_tablet=”||45px||false|false” custom_margin_phone=”-40px||0px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/ABB-Prae_Ablauf.jpg” title_text=”ABB-Prae_Procedure” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    Process of an inbound marketing campaign according to the build-measure-learn-adapt principle<\/strong><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” min_height=”300px” custom_margin=”|auto|-131px|auto|false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    On the one hand, Google Ads campaigns<\/strong> were set up to generate leads. Inbound marketing elements such as CTAs and landing pages including forms were used to achieve the conversion. <\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” max_width=”80%” custom_margin=”||90px||false|false” custom_margin_tablet=”||45px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_Inbound-2022_DT_01-1.jpg” title_text=”AYOXXA_Inbound-2022_DT_01″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”20px||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    Google Ads ad – campaign for a webinar<\/p>\n

    [\/et_pb_text][et_pb_image src=”https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_Inbound-2022_DT_01.jpg” title_text=”AYOXXA_Inbound-2022_DT_01″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”20px||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    Request a demo \/ form on the landing page <\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_Website-Produktvergleich_1.jpg” title_text=”AYOXXA_Website_product_comparison_1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”20px||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    CTA button on the landing page incl. table for product comparison <\/p>\n

    [\/et_pb_text][et_pb_image src=”https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_Inbound-2022_GAds_2.jpg” title_text=”AYOXXA_Inbound-2022_GAds_2″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”20px||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    Successful campaign in Google Ads<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    Secondly, an e-mailing campaign was set up with an invitation to a webinar. Constantly analyzing the results in a regular cycle according to the “Build, Measure, Learn” principle enables optimal exploitation of the campaigns. <\/p>\n

     <\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.16″ _module_preset=”default” max_width=”80%” custom_margin=”||90px||false|false” custom_margin_tablet=”||45px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA-Linkedin_Vorlage_Mobil_2.jpg” title_text=”AYOXXA-Linkedin_Template_Mobile_2″ _builder_version=”4.16″ _module_preset=”default” width=”100%” custom_margin=”||||false|false” custom_padding=”20px|0px|||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    Development of teaser images for LinkedIn campaigns<\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA-Email_Inbound_1.jpg” title_text=”AYOXXA-Email_Inbound_1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”20px||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    Emailing for an invitation to a webinar with a call to action<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” min_height=”100px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

    Development of branding elements for all communication channels\/icon sets<\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    A large Ayoxxa icon set was developed for communicating information, which was used for everything from product communication to office signage. Specific icon sets were developed for different market segments (research areas) in order to easily distinguish the product groups visually. This enables customers to find their way around quickly. <\/p>\n

    [\/et_pb_text][et_pb_image src=”https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/csm_AYOXXA_Pictogram-10_968x605.jpg” title_text=”csm_AYOXXA_Pictogram-10_968x605″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    Ayoxxa icon set for a wide range of applications. From data sheets and office signage to selection options on the website. <\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.16″ _module_preset=”default” max_width=”80%” custom_margin=”||90px||false|false” custom_margin_tablet=”||45px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

    Product folder<\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    The product flyer for the second generation of the LUNARIS kit measuring device has a functional and contemporary design that is consistent across all communication media. It deliberately avoids unnecessary information and focuses on the functionality of this high-tech laboratory device. <\/p>\n

     <\/p>\n

    [\/et_pb_text][et_pb_image src=”https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_LR02_Reader_cover_web.jpg” title_text=”AYOXXA_LR02_Reader_cover_web” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_LR02_Reader_Doppelseite_web.jpg” title_text=”AYOXXA_LR02_Reader_double_page_web” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_LR02_Foto-Labor-2_ppt.jpg” title_text=”AYOXXA_LR02_Photo-Lab-2_ppt” _builder_version=”4.16″ _module_preset=”default” width=”70%” custom_margin=”||||false|false” custom_padding=”22px||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” min_height=”100px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

    User manual for the new laboratory device<\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    A clear and concise design runs through the entire concept – and always present: the orange accent, Ayoxxa’s distinguishing feature. The device functions are clearly illustrated in the operating instructions in clear infographics and graphical representations. The factual font also makes it easy to read. <\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” max_width=”80%” custom_margin=”||90px||false|false” custom_margin_tablet=”||45px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_LR02_Manual_Doppelseite2_Rendering_web.jpg” title_text=”AYOXXA_LR02_manual_double_page2_rendering_web” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_LR02_Manual_Doppelseite1_orange_web.jpg” title_text=”AYOXXA_LR02_manual_double_page1_orange_web” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” min_height=”100px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

    Photo shoot for all channels<\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    The market launch of the new LUNARIS laboratory device was to take place on various channels – including social media, website and e-mailings. A product photo shoot was therefore carried out for this and, of course, for all other communication media. In order to achieve authentic situations and not just static product images, the photo shoot was carried out with Ayoxxa employees in original laboratory situations. <\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” max_width=”80%” custom_margin=”||90px||false|false” custom_margin_tablet=”||45px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_LR02_Foto-Labor-3_ppt.jpg” title_text=”AYOXXA_LR02_Photo-Lab-3_ppt” align=”right” force_fullwidth=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_LR02_Foto-Labor-1_ppt.jpg” title_text=”AYOXXA_LR02_Photo-Lab-1_ppt” _builder_version=”4.16″ _module_preset=”default” min_height=”115px” custom_margin=”||0px|||” custom_padding=”||40px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_KitBox_968x605.jpg” title_text=”AYOXXA_KitBox_968x605″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” min_height=”100px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

    Mobile exhibition stand for conferences and congresses<\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    An eye-catching key visual was used on the mobile trade fair stand to show the product’s special areas of application. The logo was placed on a white background for remote recognition. <\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” max_width=”80%” custom_margin=”||90px||false|false” custom_margin_tablet=”||45px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_PopUp_968x605.jpg” title_text=”AYOXXA_PopUp_968x605″ align=”right” force_fullwidth=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.27.2″ _module_preset=”default” background_color=”#D4145A” use_background_color_gradient=”on” background_color_gradient_direction=”134deg” background_color_gradient_stops=”#f94f1b 0%|#d4145a 100%” background_color_gradient_start=”#f94f1b” background_color_gradient_end=”#d4145a” width=”90%” max_width=”90%” module_alignment=”center” min_height=”90%” max_height=”612px” custom_margin_tablet=”” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||138px||false|false” saved_tabs=”all” global_colors_info=”{}” global_module=”23297″ theme_builder_area=”post_content”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.2″ _module_preset=”default” max_width=”1300px” min_height=”470px” custom_margin=”|auto|-121px|auto|false|false” custom_padding=”75px||45px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb content_max_width=”100%” _builder_version=”4.27.2″ _module_preset=”default” min_height=”191.5px” custom_margin=”68px|||||” custom_padding=”16px||1px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

    \n
    \n
    \n
    \n

    I look forward to your challenges<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

    [\/et_pb_blurb][et_pb_button button_url=”#” button_text=”Arrange a meeting” module_class=”hs-cta-trigger-button hs-cta-trigger-button-186598390359 button_large_on_orange” _builder_version=”4.27.4″ _module_preset=”834f464a-6804-4661-a690-020d1e92bfa5″ global_colors_info=”{}” custom_css_main_element__hover=”color: rgba(255, 255, 255, 1);” button_bg_color__hover_enabled=”on|desktop” theme_builder_area=”post_content”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb image=”https:\/\/www.vierviertel.com\/hubfs\/Swati_KontaktCTA-Bubbles.png” image_icon_width=”90%” icon_alignment=”right” disabled_on=”on|on|off” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||20px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_blurb][et_pb_blurb disabled_on=”on|on|off” _builder_version=”4.27.4″ _module_preset=”default” module_alignment=”center” min_height=”60px” custom_margin=”-40px||||false|false” custom_padding=”0px||0px|150px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

    Swati Subramanian
    PhD, Molucular Biology<\/strong><\/span>
    Marketing Consultant | Biotech
    <\/span><\/p>\n

    [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_margin=”90px||90px||true|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”off|desktop” _builder_version=”4.16″ background_color=”#ffffff” z_index=”11″ width_tablet=”88%” width_phone=”” width_last_edited=”on|phone” max_width=”737px” module_alignment=”center” custom_padding_tablet=”|0px||0px|false|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ module_alignment=”center” global_colors_info=”{}”]<\/p>\n

    Results<\/h2>\n

    [\/et_pb_text][et_pb_portfolio include_categories=”548″ show_categories=”off” show_pagination=”off” _builder_version=”4.16″ title_level=”h5″ title_font_size=”1.2em” title_line_height=”1.35em” caption_text_color=”#6b6b6b” width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”||||true|false” custom_margin_tablet=”” custom_margin_phone=”0px||0px||true|false” custom_margin_last_edited=”on|phone” custom_padding=”||50px||false|false” custom_padding_tablet=”” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|phone” animation_direction=”right” custom_css_portfolio_image=”margin-bottom: 20px;” border_color_top_image=”#ffffff” border_color_bottom_image=”RGBA(0,0,0,0)” global_colors_info=”{}”][\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.27.2″ _module_preset=”default” background_color=”#D4145A” use_background_color_gradient=”on” background_color_gradient_direction=”134deg” background_color_gradient_stops=”#f94f1b 0%|#d4145a 100%” background_color_gradient_start=”#f94f1b” background_color_gradient_end=”#d4145a” width=”90%” max_width=”90%” module_alignment=”center” min_height=”90%” max_height=”612px” custom_padding=”50px||50px||false|false” saved_tabs=”all” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_4,1_4″ _builder_version=”4.27.2″ _module_preset=”default” max_width=”1300px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb content_max_width=”100%” _builder_version=”4.27.2″ _module_preset=”default” custom_padding=”||1px||false|false” global_colors_info=”{}”]<\/p>\n

    \n
    \n
    \n
    \n

    We look forward to your challenges<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

    [\/et_pb_blurb][et_pb_button button_url=”https:\/\/www.vierviertel.com\/meetings\/weimann” button_text=”Arrange a meeting” _builder_version=”4.27.2″ _module_preset=”834f464a-6804-4661-a690-020d1e92bfa5″ global_colors_info=”{}” custom_css_main_element__hover=”color: rgba(255, 255, 255, 1);” button_bg_color__hover_enabled=”on|desktop”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/Christoph_KontaktCTA-Bubbles.png” disabled_on=”on|on|off” _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb disabled_on=”on|on|off” _builder_version=”4.27.2″ _module_preset=”default” module_alignment=”center” custom_css_after=”font-size:20px !important;” global_colors_info=”{}”]<\/p>\n

    Christoph Weimann<\/strong><\/span>
    Strategy and consulting<\/span><\/p>\n

    [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/Ingo_KontaktCTA-Bubbles.png” disabled_on=”on|on|off” _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb disabled_on=”on|on|off” _builder_version=”4.27.2″ _module_preset=”default” module_alignment=”center” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]<\/p>\n

    Ingo Kukatz<\/strong><\/span>
    Creation and consulting <\/span> <\/p>\n

    [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    Companies in the healthcare sector don’t always have it easy when it comes to marketing or sales. The activities or products are often complex and require a lot of explanation. As an agency, we are therefore all the more pleased to support another biotech company: Ayoxxa contacted us with the request to put their branding on a uniform and future-oriented foundation. The performance of the brand and its perception on the market were to be significantly increased in the first six months. As a first step, we therefore gave Ayoxxa a brand refresh and laid the foundations for a sustainable corporate design. These measures form the basis for numerous communication tools. <\/p>\n","protected":false},"author":8,"featured_media":21511,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3289],"tags":[],"class_list":["post-23319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biotech-life-science-en"],"yoast_head":"\nCase Study Biotech & Life Science Marketing for Ayoxxa<\/title>\n<meta name=\"description\" content=\"Marketing for the biotech and life science company with products in need of explanation for proteome research\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referenz.vierviertel.com\/en\/ayoxxa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study Biotech & Life Science Marketing for Ayoxxa\" \/>\n<meta property=\"og:description\" content=\"Marketing for the biotech and life science company with products in need of explanation for proteome research\" \/>\n<meta property=\"og:url\" content=\"https:\/\/referenz.vierviertel.com\/en\/ayoxxa\/\" \/>\n<meta property=\"og:site_name\" content=\"vierviertel\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vierviertel\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-25T21:31:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-18T08:54:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_DEKO-GRAFIK-FLURE6_1_1920x1200-neu-bea-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jan Wohlenberg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vierviertel\" \/>\n<meta name=\"twitter:site\" content=\"@vierviertel\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jan Wohlenberg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"25 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/ayoxxa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/ayoxxa\\\/\"},\"author\":{\"name\":\"Jan Wohlenberg\",\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/#\\\/schema\\\/person\\\/09fc8329efd75472371668fba253a7b8\"},\"headline\":\"AYOXXA\",\"datePublished\":\"2021-10-25T21:31:15+00:00\",\"dateModified\":\"2026-03-18T08:54:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/ayoxxa\\\/\"},\"wordCount\":5014,\"publisher\":{\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/ayoxxa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/referenz.vierviertel.com\\\/wp-content\\\/uploads\\\/AYOXXA_DEKO-GRAFIK-FLURE6_1_1920x1200-neu-bea-.jpg\",\"articleSection\":[\"Biotech & Life Science\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/ayoxxa\\\/\",\"url\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/ayoxxa\\\/\",\"name\":\"Case Study Biotech & Life Science Marketing for Ayoxxa\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/ayoxxa\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/ayoxxa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/referenz.vierviertel.com\\\/wp-content\\\/uploads\\\/AYOXXA_DEKO-GRAFIK-FLURE6_1_1920x1200-neu-bea-.jpg\",\"datePublished\":\"2021-10-25T21:31:15+00:00\",\"dateModified\":\"2026-03-18T08:54:27+00:00\",\"description\":\"Marketing for the biotech and life science company with products in need of explanation for proteome research\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/ayoxxa\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/ayoxxa\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/ayoxxa\\\/#primaryimage\",\"url\":\"https:\\\/\\\/referenz.vierviertel.com\\\/wp-content\\\/uploads\\\/AYOXXA_DEKO-GRAFIK-FLURE6_1_1920x1200-neu-bea-.jpg\",\"contentUrl\":\"https:\\\/\\\/referenz.vierviertel.com\\\/wp-content\\\/uploads\\\/AYOXXA_DEKO-GRAFIK-FLURE6_1_1920x1200-neu-bea-.jpg\",\"width\":1920,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/ayoxxa\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AYOXXA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/\",\"name\":\"vierviertel\",\"description\":\"Werbeagentur K\u00f6ln\",\"publisher\":{\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/#organization\",\"name\":\"vierviertel\",\"url\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/referenz.vierviertel.com\\\/wp-content\\\/uploads\\\/vierviertel_page_logo.gif\",\"contentUrl\":\"https:\\\/\\\/referenz.vierviertel.com\\\/wp-content\\\/uploads\\\/vierviertel_page_logo.gif\",\"width\":119,\"height\":27,\"caption\":\"vierviertel\"},\"image\":{\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/vierviertel\\\/\",\"https:\\\/\\\/x.com\\\/vierviertel\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/referenz.vierviertel.com\\\/en\\\/#\\\/schema\\\/person\\\/09fc8329efd75472371668fba253a7b8\",\"name\":\"Jan Wohlenberg\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Case Study Biotech & Life Science Marketing for Ayoxxa","description":"Marketing for the biotech and life science company with products in need of explanation for proteome research","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/referenz.vierviertel.com\/en\/ayoxxa\/","og_locale":"en_US","og_type":"article","og_title":"Case Study Biotech & Life Science Marketing for Ayoxxa","og_description":"Marketing for the biotech and life science company with products in need of explanation for proteome research","og_url":"https:\/\/referenz.vierviertel.com\/en\/ayoxxa\/","og_site_name":"vierviertel","article_publisher":"https:\/\/www.facebook.com\/vierviertel\/","article_published_time":"2021-10-25T21:31:15+00:00","article_modified_time":"2026-03-18T08:54:27+00:00","og_image":[{"width":1920,"height":1200,"url":"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_DEKO-GRAFIK-FLURE6_1_1920x1200-neu-bea-.jpg","type":"image\/jpeg"}],"author":"Jan Wohlenberg","twitter_card":"summary_large_image","twitter_creator":"@vierviertel","twitter_site":"@vierviertel","twitter_misc":{"Written by":"Jan Wohlenberg","Est. reading time":"25 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/referenz.vierviertel.com\/en\/ayoxxa\/#article","isPartOf":{"@id":"https:\/\/referenz.vierviertel.com\/en\/ayoxxa\/"},"author":{"name":"Jan Wohlenberg","@id":"https:\/\/referenz.vierviertel.com\/en\/#\/schema\/person\/09fc8329efd75472371668fba253a7b8"},"headline":"AYOXXA","datePublished":"2021-10-25T21:31:15+00:00","dateModified":"2026-03-18T08:54:27+00:00","mainEntityOfPage":{"@id":"https:\/\/referenz.vierviertel.com\/en\/ayoxxa\/"},"wordCount":5014,"publisher":{"@id":"https:\/\/referenz.vierviertel.com\/en\/#organization"},"image":{"@id":"https:\/\/referenz.vierviertel.com\/en\/ayoxxa\/#primaryimage"},"thumbnailUrl":"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_DEKO-GRAFIK-FLURE6_1_1920x1200-neu-bea-.jpg","articleSection":["Biotech & Life Science"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/referenz.vierviertel.com\/en\/ayoxxa\/","url":"https:\/\/referenz.vierviertel.com\/en\/ayoxxa\/","name":"Case Study Biotech & Life Science Marketing for Ayoxxa","isPartOf":{"@id":"https:\/\/referenz.vierviertel.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/referenz.vierviertel.com\/en\/ayoxxa\/#primaryimage"},"image":{"@id":"https:\/\/referenz.vierviertel.com\/en\/ayoxxa\/#primaryimage"},"thumbnailUrl":"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_DEKO-GRAFIK-FLURE6_1_1920x1200-neu-bea-.jpg","datePublished":"2021-10-25T21:31:15+00:00","dateModified":"2026-03-18T08:54:27+00:00","description":"Marketing for the biotech and life science company with products in need of explanation for proteome research","breadcrumb":{"@id":"https:\/\/referenz.vierviertel.com\/en\/ayoxxa\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/referenz.vierviertel.com\/en\/ayoxxa\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/referenz.vierviertel.com\/en\/ayoxxa\/#primaryimage","url":"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_DEKO-GRAFIK-FLURE6_1_1920x1200-neu-bea-.jpg","contentUrl":"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/AYOXXA_DEKO-GRAFIK-FLURE6_1_1920x1200-neu-bea-.jpg","width":1920,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/referenz.vierviertel.com\/en\/ayoxxa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/referenz.vierviertel.com\/en\/"},{"@type":"ListItem","position":2,"name":"AYOXXA"}]},{"@type":"WebSite","@id":"https:\/\/referenz.vierviertel.com\/en\/#website","url":"https:\/\/referenz.vierviertel.com\/en\/","name":"vierviertel","description":"Werbeagentur K\u00f6ln","publisher":{"@id":"https:\/\/referenz.vierviertel.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/referenz.vierviertel.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/referenz.vierviertel.com\/en\/#organization","name":"vierviertel","url":"https:\/\/referenz.vierviertel.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/referenz.vierviertel.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/vierviertel_page_logo.gif","contentUrl":"https:\/\/referenz.vierviertel.com\/wp-content\/uploads\/vierviertel_page_logo.gif","width":119,"height":27,"caption":"vierviertel"},"image":{"@id":"https:\/\/referenz.vierviertel.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vierviertel\/","https:\/\/x.com\/vierviertel"]},{"@type":"Person","@id":"https:\/\/referenz.vierviertel.com\/en\/#\/schema\/person\/09fc8329efd75472371668fba253a7b8","name":"Jan Wohlenberg"}]}},"_links":{"self":[{"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/posts\/23319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/comments?post=23319"}],"version-history":[{"count":7,"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/posts\/23319\/revisions"}],"predecessor-version":[{"id":24059,"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/posts\/23319\/revisions\/24059"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/media\/21511"}],"wp:attachment":[{"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/media?parent=23319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/categories?post=23319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/referenz.vierviertel.com\/en\/wp-json\/wp\/v2\/tags?post=23319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}