Task

vierviertel has been working for the public relations department of the media and radio channel WDR 2 for several years, with tasks ranging from print communication and merchandising products to the development of advertising measures and campaigns for WDR 2 events, listener campaigns and special program highlights.

WDR 2

WDR 2, the station. This is the information program of Westdeutscher Rundfunk. The media brand stands for information from all over the world as well as for comprehensive, regional reporting from North Rhine-Westphalia. A successful mixture of information, music, entertainment and sport.

Performance

Branding and brand development

• Claim development
• Brand messages
• Brand Design
• Trademark, figurative mark, word mark
• Basic elements/colors, color system
• Icon and character system
• Visual language, key visuals
• Brand implementation
• Vehicle lettering
• Branding Guidelines

Advertising and marketing

• B2C communication
• Corporate Communications
• Websites/Microsites
• Powerpoint presentation
• Integration of CMS TYPO3
• Interface connections
• Campaigns and promotions
• Advertisement, banner advertising
• Brochures, leaflets
• Advertising flyers, folders
• Trade fair/exhibitions/PoS
• Advertising material

Results