From the repositioning to the name development and the new brand design to the live launch of the new website on schedule.
Pet owners long for security for their pets. They are caring and extremely emotional in this respect. Beyond that, however, the similarities end and we find a rather heterogeneous target group – and thus also a very exciting prerequisite for the brand relaunch of the “German Pet Register of the German Animal Welfare Association”.
The market for biosimilars is complex, innovative and forward-looking. So we first asked ourselves what a brand identity must bring to a company that wants to assert itself in such a competitive environment. This challenge accompanied us in the branding and development of the logo and corporate design.
The Lunaris technology developed by Ayoxxa has been ready for the market since 2017 and is set to assert itself in an innovation-driven environment. For this reason, vierviertel was given the task of optimizing the company’s branding. The prerequisite for successful marketing is a clear and strong brand identity – and we had to bring this to life in a comparatively short space of time.
A new era began with the current season at the Theater im Bauturm: after 21 years, Gerhardt Haag handed over the management of the theater to Laurenz Leky, Bernd Schlenkrich and Dr. René Michaelsen. As an agency, we too have been working with the traditional Cologne theater for 16 years. We are therefore all the more delighted that the new directors have once again entrusted us with the corporate design relaunch.
vierviertel supports the development of the brand design and the initial communication materials. As Germany’s oldest consulting firm, Kienbaum Consulting International GmbH initiated a comprehensive transformation and modernization process in 2019.
What is the face of a start-up that has poured the most innovative results of cancer research into a product? This task had to be met. vierviertel opted for a modern design with the main color green, which has a friendly effect and creates trust.
The biotechnology start-up SciRhom approached us with a brief for a branding design and the development of a trademark. For the logo, the client wanted an iconographic representation of the iRhom2 protein, which is at the heart of the company’s research and business activities.
“We are the co-pilots of our customers” is one of the core statements of the newly defined “GLOBEONE Brand Identity”. This sentence summarizes the self-image of the management consultancy GLOBEONE very well and served as the basis for the development of the corporate design refresh.
vierviertel takes over the brand work for the innovative start-up.
The brand development started with a comprehensive workshop in which we worked out the positioning with the characteristics of the product innovation and developed the basis for branding and brand names together with the customer.
As a biotech company, the evoxx brand is caught between innovation and seriousness. To visualize these contrasting demands for the corporate design, vierviertel opted for the colors anthracite and orange: solidity meets radiance, reliability meets experimentation.
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