Task

We have been supporting the real estate specialist PARETO GmbH in the marketing of private and commercial real estate projects since 2009. Our services cover the entire spectrum of brand development and the implementation of communication measures.

PARETO GmbH

As a project developer for Kreissparkasse Köln, PARETO GmbH specializes in the design and development of building land as well as the restructuring and revitalization of existing sites. The high premium quality standards that characterize the company and its projects also apply to selected individual properties.

Performance

Branding and brand development

• Market, competition and environment analysis
• Environment and competitor research
• Brand name
• Claim development
• Brand Design
• Trademark, figurative mark, word mark
• Basic elements
• Colors, color system, color climate
• Visual language, key visuals
• Typography
• Formats, shapes, grids
• Brand implementation

Advertising and marketing

• Real estate marketing
• Websites, microsites
• Digital presentations
• Customized solutions and interface connections
• Technical search engine optimization
• Server configuration and hosting
• Updating and data maintenance
• TYPO3
• OpenImmo
• Brochures, leaflets
• Displays, flags
• Rollups, banners
• Promotional items, gifts
• Mobile trade fair and congress systems
• Event communication

Results