Kyowa approached us shortly before the coronavirus pandemic with the aim of finding new ways to generate leads. Kyowa wanted to raise awareness of its Pulseroller brand in the B2B market and therefore wanted to become more active on the LinkedIn social media channel. We started with a fresh company profile and with the help of inbound marketing measures, the determination of the buyer persona and their customer journey, we developed an effective content strategy. We are delighted to be able to support a project like this from the very beginning.