Website for biotech
We are delighted that we were able to take on the conception, design and technical implementation of the new corporate website for our client c-LEcta. The existing website was technically and formally outdated and needed to be completely overhauled.
The aim of the website relaunch was to give visitors a sympathetic and comprehensive picture of the company. In addition, initial information was to be provided and there was to be a quick link to the relevant subpages. Another requirement for the new website was to make it easy for visitors to find information on contact persons and how to get in touch. Overall, the new website was to reflect the company’s identity with a contemporary design.
The requirements for the new website were first discussed in a kick-off workshop. In a further workshop, the design process was developed. Corresponding milestones were defined: Content and page structure, wireframes and definition of the content modules. The design was then determined, followed by the implementation.
We were particularly pleased that c-LEcta opted for HubSpot’s content management system. As a HubSpot partner agency, we are convinced of the superiority of the HubSpot CMS compared to conventional systems.
The HubSpot CMS makes it quick and easy to get started with website development and maintenance. It is easy and intuitive to understand, so that c-LEcta was able to set up the content without any complications after a short briefing. Using drag & drop modules for the content, the pages can be set up quickly and easily. “What you see is what you get” can be taken literally. SEO tools are just as much a matter of course as the option to integrate forms or calls to action to implement inbound and online marketing measures. A blog module is integrated, and with the connected CRM, contacts can be well organized and always kept in view. This means that c-LEcta has an all-in-one tool for website development and maintenance, as well as for lead generation and lead organization.
For a GDPR-compliant implementation, the consent management was realized with the CMP Usercentrics.
