Efficient brand development for rapid success
The Lunaris technology developed by Ayoxxa has been ready for the market since 2017 and is set to assert itself in an innovation-driven environment. For this reason, vierviertel was given the task of optimizing the company’s branding.
The prerequisite for successful marketing is a clear and strong brand identity – and we had to bring this to life in a comparatively short space of time. A consistent image with information materials for marketing and sales were the first building blocks that we tackled in the branding process.
The focus was on the further development of the brand logo. It was to become more striking and stronger, conveying Ayoxxa’s innovative strength at first glance. At the same time, it had to be suitable for all common production methods and also show uniformity in the variation.
In addition, Ayoxxa also needed a basis for the Lunaris product brand. It was imperative for us that its design should also be coherently integrated into the brand image and leave room for further development. The system we developed is based on a specially developed font. The orange color scheme appears bright and open and thus refers to the claim to innovation. At the same time, we have opted for a lot of white space – so the new image fits both the research-based biotech sector and pharmaceutical development.
