Corporate website, service portal and content hub
The new FINDEFIX website is an important component of the new brand identity. In addition to the image transfer and the external presentation of the brand design, the website also has another important role to play. As it was already defined as part of the strategic orientation that the focus of marketing should be in the online area, the website was designed to function as the hub of all content and online marketing activities. Blog and e-newsletter functions, various landing pages and diverse service and topic pages were integrated in order to provide the site with the most varied content possible.
In addition, various technical features have been incorporated to optimize the website for online users. All services – such as the registration of new animals, the posting of loss reports with a picture and the display of all search reports including location with the help of a map display – can be carried out optimally via the website. Particular emphasis was placed on an equally ideal display on all screen formats and mobile devices.
Further SEO and online marketing support from vierviertel rounded off the project.
