Clarity and a modern design make it easy for users
Communication for complex products, such as those often found in the biotech industry, is always a challenge. The competence of the brand must be emphasized, but the design claim should not be completely lost. We have now gained a lot of experience in the healthcare sector and were delighted to be able to accompany the further development of the LUNARIS™ reader from Ayoxxa in the market. Our campaign for the laboratory device encompassed a wide range of disciplines from packaging to the landing page.
The design concept runs through all categories like a common thread – this also applies to less obvious applications such as the user manual. We have designed it to be as clear and concise as possible; the orange accent can be found again and again, which loosens up the pages and gives the eye a foothold. Generous infographics and illustrations make it easier for the user to understand the device functions. And the factual typography ensures optimum readability.
