A name like a value proposition
As part of the brand relaunch, one of our tasks was to develop a new brand name. The results of the previous positioning workshop provided us with key pointers for this process. Since a larger committee had to be involved in the naming process, we decided on a strategy that started with the broadest possible presentation of ideas in order to then work out the final favorite together in further stages of an elimination process.
The new brand name “FINDEFIX” fulfills the previously defined criteria. It is modern, memorable and so direct that it can be understood as a value proposition. At the same time, as a proper name, it is very appealing and reminds us of IDEFIX, the dog from Asterix.
Further information on brand names can be found here.
