Superior design with maximum user-friendliness
Expressive, powerful, rich in contrast: this is how the website designed by vierviertel for the africologne Festival of African Arts presents itself. The site is also the event’s first independent web presence and creates a charismatic framework for the vibrancy and diversity of the program. “African” themes resonate subtly in the design – for example, the handmade appearance of various design elements is both desired and intentional. The generous image level gives visitors and interested parties an atmospheric impression of the festival at the first click.
We have placed particular emphasis on the flexible display of the site: Because many users today access content online via their smartphones, the mobile version of the website is fully responsive. Anyone who wants to search for events and order tickets by cell phone can find the information they need quickly and easily.
Flexibility was also required in the weighting of the page content, as the final festival program can only be communicated 3 months in advance. So we direct the visitor’s attention to the news section during the initial phase – here you will find numerous reports on the current status of the festival planning. Once the program has been finalized, it becomes the main focus. The result is a user-friendly and appealing website that provides an appropriate stage for the traditional africologne festival.
